Buying keywords for today’s internet customers

Yesterday I was on a call with one of the top copywriting gurus in the industry – the Schwindler – who talked about the three words that make people hand over their cash.

It really made me think hard about the headlines I’d been using in my ads, email, twitter and even on my blog here. Joe Sugarman talks about copy writing ‘triggers’.

The concept of ‘ buying keywords ‘ opened up a whole new ball game for me – I decided to call it curiosity marketing. But then I did a search on google, being curious and all – and was amazed to find 2,380,000 returns.  So I guess I can’t lay claim to coining the phrase (shame!).

Anyhow, I just wrote a whole article on this and thought I’d post a few excepts here on my blog while it’s pending.

Before I give you the three words, let me explain a bit more about curiosity marketing.

Buying keywords are simply linked to questions people ask along the way of their buying process – how and when do people decide to get out their credit card and buy something.

This is especially poignant online since every second you’re browsing the internet, you’re bamboozelled by so many offers plasted over websites and pop-ups and banners.

Curiosity marketing through your headline and keywords can kick start the buyer’s decision making process and get people into the top of your sales funnel.

The purpose of your headline is to take your visitor to the next step, which at the start of any process is to get them to click your ad, open your email, visit your blog post, read your article or whatever.

After they arrive on your page or blog you need to (a) satisfy the original curiosity and (b) sell them on the next step.

Your keyword phrases will really jumpt start the process of course so that people see your ad. For example, in my industry of entrepreneur education, I try to identify what is it that people looking for a business opportunity might actually be searching on.

You see if I can I put my finger on some typical solutions for their query, I can create curiosity led headlines that match their interests. It might be to make more money, have more time with the kids, fire their boss, take luxury vacations … it could be lots of reasons they want to work from home, be successful in business, get that rich lifestyle.

This next step might be to give you their contact details and this is great because you can carry on sending them value through email or direct mail.

The step after that might be to buy your first back end product, such as an e-book or video course or take out a basic membership.  There’s no limit to the length of your sales funnel – “a buyer is a buyer is a buyer” – I can’t remember who said that (but Russell Brunson reminded me).

Did the headline on this blog post make you curious?

What three words will always make people give you their money?

If you’re in sales, you’re ears would prick up, right?

Well, it’s a bit of a laugh … (thanks to David Schwind on this one!)

…  Click here for the three words – not really buying keywords, but I got your curiosity yes?

I often see network marketers failing because they only focus on short term earnings. Or they don’t fully appreciate the potential to be had from long term residual income.

One of the biggest benefits from multi level marketing is the way in which you can earn passive income through the company’s tier structure commissions. If your network marketing company pays out on first line, second line, etc. the residual income can really mount up.

The residual income you desire to support your lifestyle dreams won’t kick in unless you build a solid team of active marketers. You make money from creating a productive team for years to come – but of course, it’s not a selfish philosophy because you make money only if they make money.

So you have a good incentive to help them be successful. Providing the leadership, training and mentoring your team members need makes good financial sense. Do the work once, and get paid for life…

New MLM home business owners often make the mistake of thinking … “I first need to be successful before I can teach others … so I won’t start building a team until I’ve mastered everything …” WRONG!

Even if you are barely breaking even in your OWN business, take the lead.

Drill into yourself the vision about residual income and belief that you are in the game long-term not “try it and see”. This business works so it tests you out, so you don’t test it out, you have to commit to succeed or you probably won’t!

Your first priority should be to go out and recruit your 10 leaders or however many people you have to until you have a $10,000/month residual income (or whatever your goal is.)

For example, when you join my Pro Marketing team, I even go as far as helping my new members (and sometimes theirs too) close their sales by calling their applicants and BiB customers FOR them until they have made their first few sales.

Of course our CCPro office will also call your applicants for you, but if a prospect leaves their number, I will always try to make contact directly too – it’s just a personal touch because I’m on the look out for my next 10 Leaders – and that could be YOU!

In conclusion, do whatever it takes to maximize your residual income and you will enjoy the pay off for years to come.

Successfully,

Jay