What’s the Best Social Media for Marketing?

Once you have taken the time to research and choose your particular niche, you want to develop a multi-pronged product marketing strategy using the best social media to drive leads to your site, consistently over time.

Content Divas, Jay Allyson from Master Marketing Event 2010

You may have the best dang product on the market, but if no one knows you exist it will never matter.  Furthermore, if you just send out a blast of adverts now and again, it’s not a sustainable strategy. The best social media are those you use regularly and consistently over several months and years to build up a loyal following.

Every marketing plan needs to consider, at the very least, the following:

Three best social media I use in my personal business marketing

Articles

Articles are one of the very best social media you can use. They can quickly begin the process of establishing yourself as an authority.

Research your topic well and identify high demand, low supply keyword phrases to pin your piece against as part of your titles and descriptions and tags.

Articles have an incredibly long shelf life, which is why they are one of my best social media marketing techniques. Once written, your keyword rich article could be the foundation of consistent traffic, growing every month.

Publishing in high value, established article directories like ezinearticles.com and articlesbase.com and niche directories, e.g. bizymoms.com, which have PRs anywhere between 4 and 8 (top ranked pages are 10s), will get your article ranked high in the searches so more people will find you.

The same goes for Press Releases … a specific time-sensitive article that the search engines gobble up makes these another best social media. I’ve grouped these with articles though since you can easily repurpose your base article to turn it into a ‘news’ item.

You can publish a press release and literally seconds or minutes later be on page one of google, yahoo/bing.

Video Presentations

The popularity of video download sites like YouTube is enough to tell you that video channels are one of the best social media tools, but you have to use them correctly. You need to do more than just talk about what you want to offer people.

However, by putting a face to a name you develop a stronger relationship with potential customers.  You also get to actually display your enthusiasm for your product or service.

For example, writing about your experience running in a particular shoe is nice, but actually providing visual feedback is even better.  Let’s face it folks, we are an increasingly visual society, so make use of the services that can help you to connect with your audience.

Blog Away

Especially if your niche is targeting a range of ages and locations of people, you must blog.  A good, active blog is another of my best social media techniques. Provide good value and posting consistently will signal the search engines that you have content worth indexing.

It also provides the possibility of affiliate marketing that can increase your bottom line, even from people who never buy directly from you or join your business or service.

Your blog can be used as a venue that directs traffic to another site you own, and help your SEO linking strategies to rank you higher in the search returns.

Using social networking sites to connect to those who are interested in your niche will allow you to occasionally drop your website address into the conversation without resorting to a hard sell, or direct them to your blog and from there to your money page.

Multi tasking is the key

Think in levels of interaction and linkage rather than a direct “A leads to B” approach.  You should be blogging, writing articles, creating videos and making use of the best social media networking sites to promote your content, cross-linking all of your pages together and searching for great affiliate marketing connections.

Each day should involve something that promotes your product marketing strategy so you can reach more people all the time.

If you have picked your niche well, you won’t have excessive competition, but you will still need to attract your clientele effectively.

Learn the marketing skills you need to use the best social media to turn your company into a known brand and a successful source of steady income.

Calling all Work from Home Moms

It’s becoming more and more common place now for career girls to switch to become one of the new generation of work from home moms, especially those with young children.

There are numerous opportunities for work from home moms to make anything from a little supplemental income to six figures or more.

So for anyone who hasn’t yet made that leap, I wanted to post some deciding factors up to help all you work from home moms like myself to review which opportunity is most suitable to your situation.

How much Time do Work from Home Moms need to have?

For mothers with very young children, time can be very tight.  The nearly endless round of diapers, feeding and caring for an infant requires an opportunity that takes little effort to maintain.  Keeping a blog and using an affiliate marketing campaign to generate some income is a great option.

If time is of little concern, as your kids are in school at least part time, you might choose to start selling a product in which you believe.  Whether you sell from home, out of other people’s houses or online will dramatically affect the amount of time you need to invest; but, only pick a product about which you can feel passionate, or your fire will quickly fade.

Do you have any Special Knowledge?

Knowledge is truly becoming power in this online world.  If you spent years in the corporate world successfully running a large business, than your knowledge on business mechanics is priceless to others who need to understand how to run a profitable company.  If you know how to organize meals for a family of eight for less than $100 a week, than believe me, someone wants to know how you do it.

You can disseminate knowledge through articles, specific websites and marketing.  Offer something for free initially and let people see that what you have is worth their time and money.  Once they are hooked, they will return to you time and again and be willing to spend money for more of what they need.

What is your Level of Commitment?

Unfortunately, you can’t just decide to run a particular business and sit back while all the pieces fall into place.  You may very well have to set aside 20 or more hours a week that are dedicated specifically to money making business ventures.

If you can’t see yourself putting in some serious time, for at least a number of months, especially if you want your own business to grow, than it might be best to consider working at the local fast food joint for your extra cash.

Starting your own business takes a number of skills as well as knowledge, determination and commitment.  Hiring a business coach to help get you started correctly is more than worth your time and money.

As a starter for ten, here’s my Free 7-Part Business Builder Course for Work from Home Moms by a Work from Home Mum that will help you understand the mindset, skills and self-organization you can develop with the home business coaching and internet marketing education I offer.

Then tap into some of the Recommended resources and tools that are great for work from home moms.

Looking for a High Income Business Opportunity?

Not everyone will take the same path to success.  When a high income business opportunity knocks on your door, will you be ready to launch yourself toward your dream?  There are several, basic strategies you should know so you are prepared to reach your goal of financial independence.

Sell Yourself –

Believe it or not, what you sell is a lot less important than how you sell yourself.  When you are walking through a store filled with demonstrations you aren’t drawn to the “best” product, you are pulled towards the person who is doing the best job selling themselves; the one individual who is clearly having a great time, who appears successful and enthusiastic about what they are doing.  No matter whether it’s a high income business opportunity you pick or any other business, it is all about selling yourself, promoting a positive image.

Learn to Market –

This isn’t the same world it was even 10 years ago.  Marketing has moved away from print and hands on media and onto the Internet.  If you plan on running a Web based business, knowing how to tap into the incredibly diverse marketing opportunities online is critical to your success, particularly for a high income business.  The best part is that many of these tools are free.

Organize –

I can’t stress enough how important it is to organize your work area, your mind and your activity plan if you want to succeed with a high income business.  A goal is just a dream with a time line, but that time line gives you a structure that will lead towards your concept of success.  Whether it is developing five new leads a day, being able to generate enough income to quit your current job in six months, or simply creating enough wealth to pay for the annual family vacation, organizing yourself improves your chances of success.

Give it Away –

Your first instinct is that you want people to pay you for your hard earned knowledge or products.  That day will come – high income business does not always come straight off the bat.  First of all, your goal is to establish yourself as an expert, someone who offers real value to those who sign up for email at your site.  You have a much better chance of getting someone’s email address if you give them a great resource right away in exchange for their details.

Get Educated –

The odds are good that you don’t have all the skills you need to run a successful high income business right off the bat.  Invest in a good business coach and get the knowledge you need, one on one, so you know that you are doing things right.  You will also avoid some of the costly mistakes many new entrepreneurs make.

With all these in place, you are ready to take off for the stars.

If you are looking for the best high income business, it took me years to find this one. Click the link below for a free video presentation:

My primary high income business

Looking for Ways How to Get Rich?

There are some fundamental principles to how to get rich. It’s all about creating wealth within your lifetime and using a proven internet marketing system to accelerate the learning curve and get some initial cash flow going.

I focus specifically on direct sales marketing and using technologies like the Internet to do it. Marketing education on the front end, high profit sales on the back end – that’s how to get rich.

But it’s also about mindset – putting behind the failures of the past and moving forward each and every day, putting your plan into action with a commitment and dedication that, quite frankly, most people don’t have these days.

Here’s my latest article – enjoy!

“How to Get Rich Through Entrepreneurship and a Proven Internet Marketing System”

Researching top network marketing companies?

The majority of representatives of top network marketing companies will always talk about the compensation plan and the money you can earn or how great the products and the personal results you need to promote them well.

However, being successful in a home business is less about the money and the products and actually more about your education.

If you are looking for long-term wealth for your future lifestyle, here’s the one thing to really hunt down in choosing from amongst the huge array of top network marketing companies.

Click the link below to read the rest of the article:

Why Top Network Marketing Companies Compensation Plan and Products Are Not the Most Important Factor

Article content writing tips

New students often ask me where to find ideas for writing content when they are trying to build up their personal brand marketing.

Article content writing goes hand in hand with marketing because it is one of the cornerstones of effective personal branding on the internet. Not only are you giving great value, your readers are getting to know you and trust you. Here are my top ten ideas for good article content writing.

Click the link to read the remainder of the article …

Top Ten Article Content Writing Tips here

If you have an entrepreneurial spirit, you may have been researching how to start an internet business franchise.

It’s a can of worms with so many different opportunities. Many people just don’t know where to start and are getting led down the garden path.

This growing sense of despair can be avoided with a little bit of training in knowing what to look for. You need to invest well and train yourself with a commitment like never before.

But let’s just do a reality check. Not everyone is up to the challenge of owning their own business.

Here are a few pointers about doing your due diligence.

Read the full article.

The most critical thing in any business is to generate leads. It’s truly the lifeblood. But there’s a second critical component that many businesses still don’t persist well enough with. And that is to master the follow up with your prospects.

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Understanding how to build the best internet business and dominate your niche is essential whether you have a traditional small business or an online home based business. As a lone trader, personal branding is a huge part of becoming successful online. If you want to earn more money, you must learn how to establish yourself as an expert and promote your uniqueness across the internet. Here are four essential secrets for doing just that, known by all the top marketers in the internet business industry and I’m willing to share them with you.

Read the rest of the article here

Facebook Advertising is the new PPC

Getting ads approved on Facebook is a nightmare if you do not know how to structure your ads and landing pages properly. With facebook, it can also be impossible to understand why your ad was rejected. Mostly, people will give up – it’s a puzzle they don’t have time to learn. But learning how to do facebook ads can generate a huge majority of your traffic if you do it the right way. So here’s some tips on how you can tap into what Facebook wants in their ads so you can avoid the frustration and wasted time, and get your facebook ads approved every time.

Read the rest of the article here