Copy Writing Triggers for Internet Marketers
Building effective copy writing triggers can prompt the buying process and lead to increased sales for your business.
Being a successful marketer comes from understanding and following some fundamentals in psychology, whether your copy is in print or online.
Before the internet, traditional direct selling meant your potential customer has physically to get up and go to the shops. With internet marketing copywriting, you simply need to get them to respond and ‘click here’.
At a recent marketing event I attended in Las Vegas, legendary marketer Joe Sugarman, now in his 70s, remarked that the process of deciding how to market something starts with you looking at a product, becoming an expert in that product, and then following a certain series of steps and rules in writing a great piece of copy that sells that product.
A great book that taught me exactly what to do is Joe’s best selling “The Adweek Copywriting Handbook”.
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Joe talks about the hot buttons that get people motivated to buy and expands on the basic psychology involved, all of which will give you fantastic ideas to test out straight away in your marketing.
Your copy has to achieve one or more things. It has to be entertaining, interesting, motivational and/or inspirational. There are 31 copy writing triggers Joe identifies. Below, I’ve pulled out three most important ones, which I’ve personally found to work really very well indeed.
1. Satisfaction Conviction
This trigger happens when you include a statement that makes the reader feel you, the seller, are going to lose big time if the product doesn’t satisfy, so it increases the belief that the product is good.
2. Story Telling
People are fascinated by stories and in the process of telling a story, you are educating your visitor. As the old adage goes … Facts tell, stories sell. Your readers begin to know you, like you and trust you – critical for relationship building in business.
3. Curiosity Building
This trigger is super powerful. The sole purpose is to get someone to read one thing and motivate them through curiosity and intrigue to take the next step. It’s about getting the reader to move forward through your copy and keep their attention.
The next step might be simply reading the next sentence, opening an email or clicking a link at some point. So even between paragraphs, you can say things like: “But there’s more!” or asking a question such as “Why would he do that?”
Check out my own fun copy writing triggers in my article “What three words will always make people give you their money?“.
