4 Ways to Identify Your IDEAL Client

4 Ways to Identify Your IDEAL Client

by | Jun 19, 2018 | Strategy, Targeting

If there’s one part of strategy that new—and sometimes even established—business owners miss, it’s this: failing to develop a clear understanding of your ideal client. Too often we think our service or product is “for everyone.” And while it might be true that...
3 Key Tactics to Succeed with a Service Business

3 Key Tactics to Succeed with a Service Business

by | Jun 6, 2018 | Strategy

A consulting or coaching type service business is a great opportunity for people who have skills or expertise that provide something of value to people, but these days to succeed with a service business you need to go beyond what everyone else is doing. Only about 3%...