As part of my growth action plan work with small businesses, a major dimension we look at is branding and how to strengthen brand identity. When I say brand identity, I mean how you present yourself to your target market. While one might consider a brand as the...
A consulting or coaching type service business is a great opportunity for people who have skills or expertise that provide something of value to people, but these days to succeed with a service business you need to go beyond what everyone else is doing. Only about 3%...
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