If there’s one part of strategy that new—and sometimes even established—business owners miss, it’s this: failing to develop a clear understanding of your ideal client. Too often we think our service or product is “for everyone.” And while it might be true that...
As part of my growth action plan work with small businesses, a major dimension we look at is branding and how to strengthen brand identity. When I say brand identity, I mean how you present yourself to your target market. While one might consider a brand as the...
A consulting or coaching type service business is a great opportunity for people who have skills or expertise that provide something of value to people, but these days to succeed with a service business you need to go beyond what everyone else is doing. Only about 3%...
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