isuccess business academy jay allyson founderHello there! I’m Jay Allyson – founder of the iSuccess Business Academy and author of The Educational Entrepreneur: New Rules of Success for Marketing, Delivery and Growing Your Professional Services Business.

My mission is to help self-employed, ambitious, client-based service professionals to embrace their entrepreneurial spirit to grow & scale their practice. I help you gain the insights, inspiration & clarity over your business strategy and the confidence & belief to implement approaches that drive results.

By creating the iSuccess Business Academy, I’ve been able to take what I do working one-to-one with my own consulting & coaching clients and provide a curriculum of e-learning courses that you can journey through to suit where you are in your business right now.

isuccess 7 dimensions of successWhat I teach through my proprietary iSuccess 7-Dimensions model is how to create a consistent flow of ideal clients willing to pay you premium fees for your services and programmes so you achieve the reach and revenue you deserve for the value you deliver as an expert. Our modues help you to clarify who you serve and what you do, to position, brand & price you & your business effectively in the market place, and to plan out a digital marketing system so you can implement a leveraged & lucrative  strategy for growth.

I work with consultants, coaches, therapists, designers and other experts – individuals and small partner firms – who have a vision and commitment to grow & scale the business, are unsure of best steps to take but ready to work with me to achieve the transformation they want for themselves and their business.

Learn more about my own vision, journey and insights for success in my ‘behind-the-scenes’ book “The Educational EntrepreneurNew Rules for Success in Marketing, Delivering and Growing a Professional Services Business.

There’s absolutely no reason you should stay stuck trading time for money, spinning your wheels on brand messaging or confused by all the different options of online marketing. iSuccess will help you to take what you’re learning and ramp up your influence, impact & income by streamlining the set up of your business in a way that brings you greater flexibility & freedom.

Why I created iSuccess

The iSuccess Business Academy is both my vision and a vehicle for helping other consultant-coaches to find & follow your own inspired path. In today’s world of information, it’s vital you have access to educational, emotional and practical support so you can close the gap between where you are now and where you want to be in your business, to implement solutions that help you to grow & scale your business into a value-driven, digitally smart and lucrative enterprise.

Maybe I’ve picked the road less travelled in how I’m building my consulting-coaching business, but in every career role and business I ever had, I’ve always been education-driven. It is education not information that brings about transformation.

iSuccess is designed to move your forward as a strategic entrepreneur – emphasis on the term strategic. We help you to build on your professional values and personal ambition, to develop your business skills and overcome internal blocks so you can make good decisions about which business models, personal development and marketing approaches will help you most to achieve your vision.

Creating learning plans, e-learning courses and mentoring programmes totally aligns with my values & beliefs about how to improve performance. I’m a big believer in telling not selling and more importantly, teaching not preaching. This really suits the fact that (1) I really dislike the whole ethos of traditional selling, pitching and prospecting and prefer to focus on marketing that engages, educates and enrols clients gracefully into working with me, and (2) I’m super committed to developing effective learning designs that my “students” enjoy and helps them get results fast.

If you’re fed up of courses that do not move you forward towards your business vision, then you need a community that shows you how to drive your vision, recognise your own worth and claim your success.

How I work with you

Teaching & Tools

iSuccess membership site provides you with valuable business and marketing education that I’ve specifically created to serve my ideal clients – ambitious expert professionals who:

  • Want to grow their business
  • Are willing to invest in their own development
  • Are committed to their own success.

You’ll have access to my insights and expertise through the e-learning courses and resources (templates, checklists, planners) that I’ve created that will help you to design, plan, implement and evaluate business improvements and changes.

If you prefer to work step-by-step with mentoring support, our core signature programme or add-on mentoring packages will be right for you. And you’ll have access to our community of practice through the Academy private Facebook group.

Mentoring & Masterminding

Our ACHIEVER and INSIDER VIP programmes add on mentoring support to provide you with a closer level of my personal support and deeper coaching. You’ll really benefit from this if you want to ground ideas, tackle overwhelm, avoid procastination, plan out your business model, overcome limiting beliefs and work through tech hurdles.

I work with my VIP clients one-to-one in “hybrid” mode as a consultant-coach & business mentor so you get exactly what you need when you need it, alongside some firm hand holding and accountability thrown in for good measure!

I run bonus trainings based on what’s coming up for you … connection, collaboration, c0-creation!

Community & Celebrations

You will also gain immense value, inspiration & support from other iSuccess Business Academy members – a community of like-minded, heart-centred, service-focused & professional business owners working on their entrepreneurship, branding, product development, marketing and PR.

We have a dedicated, members-only Facebook group just for you. And if you’re in one of our ACHIEVERS programmes, you’ll also gain access to our VIP Mastermind Group, bonus expert trainings & resources.

Read on to find out more about what you’ll gain when you join iSuccess.

Dedicated to your success!

Jay Allyson

Dr Jacqueline Allyson Dempster, BSc Hons (Aston), PhD (York), PGCE (Warwick), FHEA, CMALT, ABM, FIOEE

AKA “The Merry Marketer” 😀

Why join iSuccess?

I believe that as a professional – consultant, coach, designer, therapist and other expert – who provides a premium service in your industry, you are amazingly awesome at what you do, even if it doesn’t always feel that way when you’re struggling to win clients and grow your business in what seems like an ever-competitive market place.

Some of the most successful business men and women I know are “heart-centred” entrepreneurs who like nothing more than using their expertise to be of service to others. While you may work in the passion zone, many expert consultants and transformational coaches don’t always work in the profit zone and that can feel very frustrating when you know people really need what you do.

On top of that, often many of us have this feeling of being unworthy – some call an “imposter syndrome” where we think we just got lucky, others do it better, and we fail to acknowledge our unique value and the outcomes we help people to achieve.

I’m pretty sure whatever you’ve experienced along these lines, so I have too – that’s why I totally understand the highs & lows and the need to just get clear on what you need to do – at iSuccess we’re about mindset first, tactics second. With so much information and overwhelm on digital marketing, you long for someone to help you gain the clarity, direction and confidence you need to succeed – so we focus on strategy, skills, structure + support.

Because I know the entrepreneurial journey can be long, frustrating and challenging, I’m dedicated to assisting you towards your inspired path.

Our iSuccess education is uniquely designed to combine e-learning with optional 1-2-1 mentoring and a level of individual support you don’t usually get with other online programmes. This means you will make tangible steps forward: learn, assess ideas, plan, get things done and make real strides to achieve the big vision for your business.

Membership of the iSuccess Business Academy is just £15 for the first month then £25 / month.


What does the iSuccess Curriculum cover?

I established the Academy membership site around 7-Dimensions of Success, a proprietary diagnostic system I’ve been using effectively for several years to support my face-to-face clients with typical business growth challenges.

iSuccess modules are categorised into three areas dedicated to your business growth & success – Foundations, Clarity & Leverage.

FOUNDATIONS, you’ll go ‘back to basics’ (not as simple as it sounds!) to identify:  

(a) your business strategy and profitable leverage points – some within and some out of your comfort zone!  

(b) current limiting beliefs and barriers that keep you spinning, frustrated and overwhelmed – some in your head! 

(c) critical elements in your marketing architecture – some familiar, some new!  

From there, you can work step-by-step in a structured way through the CLARITY and LEVERAGE modules that span our 7-Dimensions for Success, or you can dip in and out to suit where you’re at in your business right now. Either way, the courses are in effect “action learning projects” that will help you gain both the insights and implementation guidance so you can get things done and see results quickly.

Typically, people get stuck at key decision making points and need more understanding of and help with pushing through the mental and practical blockages, so we focus on high value problems, such as:

  • Deciding on a Business Model

  • Developing a Success Mindset

  • Identifying your Professional Brand Identity

  • Attracting and Enrolling Ideal Clients

  • Planning out your Positioning & Pricing Strategies

  • Creating Marketing Funnels & Systems

  • Streamlining, Automating and Team Work

  • Moving to Scalable Business Models

  • Developing Digital Products & Programmes.

click the + button in the headers below to learn more


The iSuccess Foundations course is a masterclass in strategy and mental preparation. It’s a critical first step on the journey we’ll take together where we explore and challenge perspectives on the principles for success as a strategic entrepreneur.

Our Clarity and Leverage programmes take a deeper dive into the why, what and how of growing & scaling your business. We use checklists, templates, worksheets and action planners to help you implement what you’re learning.

You’ll first aim to summarise the driving purpose behind what you do, consider your personal business objectives, current expertise & known obstacles, work on your unique value proposition, your expert system and the distinctive style & personality behind your business brand.

From there, you’ll be guided to understanding ways to build out your marketing funnel that engages, educates and enrols your target audience, what’s involved in packaging your expertise into an online educational product, workshop or service.

Once you have the pieces in place, we show you the operating processes and tools you need to systematise your marketing and scale up your business.


You walk away with clear objectives and roadmap for how you want to grow your business.

Strategic Mindset


Clarity modules focus on getting you crystal clear on your professional business identity, profitable niche market & brand messaging – including crafting your unique offer for the products and services you deliver.

Whether you’re just setting up your own business or you’re making a transition in your career or area of expertise, it can be hard to pin down who you are and what you do. We cover this in detail because it’s a major cornerstone for all of your marketing and customer engagement.

Knowledge and capabilities can grow and evolve over our professional careers and life experience and we may feel our expertise is fragmented or needs a niche or label of some kind in order to market effectively to the specific audience we wish to serve.

Clarity is critical so you’ll build on your work in Foundations to map things out – there’s usually a fair bit of soul searching involved!

This introspection is super important work to closely (re)align your purpose and expertise with your ideal clients. You’ll map out exactly what you can/will deliver, research profitable markets, establish how you can best position yourself as an expert. You’re totally going to put the spotlight on what is your core business.


You’ll finish with a coherent picture of your professional identity and clear brand messaging for your websites, products and services.

Brand Messaging


Leverage modules are all about building a leveraged sustainable business – looking at your big vision, personal & financial objectives, creating branded programmes, creating marketing systems and implementing scalable operational processes for client quality management.

Leverage is for people who already have clarity or who have worked through the Foundations & Clarity programmes. There’s not much to gain from implementing automated marketing systems if what you’re systematising and scaling isn’t clear!

Having a “system” for how you help your clients means you can deliver your expertise in different ways so that you can achieve greater reach and new streams of revenue.

When you combine automated marketing that is value-driven on the front-end with packaged programmes on the back-end, you have a streamlined process for engaging, educating and enrolling a consistent flow of clients. Your one-to-one, done-for-you and face-to-face work should be the premium-end of what you offer.


You’ll end up with a clear client journey process to engage, educate and enrol new clients, identify your expert system and know how to turn it into a book and / or core “signature” programme to serve your target market and increase your influence, impact and income.

Automation Systems

How much individual support will I get?

High achievers tend to prefer a more intensive approach to working with me so they can fast-track and guarantee their results. This is why I offer optional add-on packages to support members as they work through the iSuccess courses and continue to improve, grow & scale their business.

The ACHIEVER programme is designed to support you individually month-by-month providing 1-to-1 mentoring, consultancy and coaching to suit your needs, pace and life at any given time. We’ll work closely together on your strategy, mindset, marketing and money aspects of achieving your business growth goals.

You’ll use the iSuccess Business Academy e-courses and resources to progress through three key phases that focus on achieving very specific results as you prepare for and implement your business growth plan.

Choose from silver, gold or platinum programmes to get the level of support you want to match your desired pace and current skillset. You can downgrade, upgrade, cancel or pause anytime to suit your needs and life.

What are Success Tokens?


Success tokens are part of our loyalty points scheme that you can redeem against further purchases. Success Tokens are earned when you purchase an ACHIEVERS programme from the iSuccess Business Academy. You can use these to redeem against courses, extra 1-to-1 coaching sessions and critiques on your plans, website, learning designs, marketing copy etc. (Example: 15 Success Tokens = a 45 min 1-to-1 session, 30 Success Tokens = Website Review, 50 Success Tokens = Advanced e-Course.) 


The iSuccess all-inclusive offer






9 flexi-hours of 1-2-1 mentoring sessions (worth £1200)

Bonus VIP training & resources (worth £800)

Unlimited email / chat support (worth £600)

Facebook VIP Mastermind Group (priceless!)

Earns 50 Success Tokens (worth £750)

TOTAL Value = £3650