“Jay Allyson is a professional educator, e-learning consultant, personal development coach and business entrepreneur. As an award winning internet marketer and a longstanding member of several top earner mastermind groups, she demonstrates her professionalism, knowledge and integrity in coaching others to achieve success with an internet business.”
Jay Allyson – full name, Dr Jacqueline Allyson Dempster – holds a PhD in biomedical sciences from a leading UK university and a Masters level PGCert in education. With 20 years experience in research and teaching and over 6 years in business marketing, Jay is an established practitioner, evaluator & professional mentor with a solid record of collaborative work, projects, presentations & publications. She established a consultancy business – Belanda Consulting -in 2007 when she quit her JOB and has worked full time for herself ever since.
Having set up a home business in network marketing back in 2004 and marketing online for several years, Jay Allyson is both an active marketer ‘in the trenches’ daily and a success coach, teaching practical and effective social marketing strategies, communication, organizaion and leadership, key business skills for today’s entrepreneur. With her own Success Blueprint for Building a Profitable Online Business and as one of the top UK leaders with Avant Education, she has helped hundreds of people to see the possibilities in front of them with a top tier internet business that supports entrepreneurs to develop the key skills to survive and thrive in this industry.
A wife & mother of two, Jay runs a busy and successful business from home and mentors everyone in her team (and many who are not) to play their greatest game and achieve their own lifestyle and financial success.
A Personal Welcome!
Hi there, Jay Allyson here. I’m an Internet Marketing Coach and Home Business Entrepreneur. On my blog here you’ll find a tonne of information and coaching tips in the areas of marketing, personal growth, leadership and entrepreneurship that I hope will help you on your journey to achieving true success and your dream lifestyle.
Over the years, I have lived and worked in the UK, Netherlands, USA (just love Texas), Indonesia (where my husband Steve did VSO for 2 years). I love to travel and have been all over the globe – most of Europe, USA, South Africa, Japan … some awesome places. I’m amazed by the sheer diversity of landscapes, cultures, languages and experiences our planet offers us when we are free to follow our desire and interests.
You see, I always wanted to lead an extraordinary life … and this led me to a challenging and exciting world of entrepreneurship.
I’m passionate about marketing – about the pyschology of it all – and I’m an avid consumer of personal development, for both my own personal awareness, drive and fulfillment and as a conduit to inspiring, leading and empowering others. I guess this is why I’m part of several elite groups of online entrepreneurs, who are taking this industry by storm. So do drop me your comments on any of my pages and postings to let me know how you got value from something, just to say hello or apply to work with me, as a member of my personal team.
I’m super committed to the notion of “earning while you’re learning”, since most of us, let’s face it, we need to get the cash flow coming in when you’re starting up and to understand how to earn money, protect it and grow it. So you’ll also find a bunch of income generating opportunities along the way and through Personal Education and my Wealth Education to help YOU build a profitable online business the right way.
A little bit about me
My full name, the long version, is Dr Jacqueline Allyson Dempster – quite a mouthful so I keep it short as ‘Jay Allyson’ for marketing purposes! I’ve been ‘Jay’ since I was 16.
Originally, I’m from Leicestershire in England, UK, although I’ve lived and worked in few different places over the years. I come from a small family, just mum, dad and one brother, a scattering of aunts and uncles and a handful of cousins and now have a loving family of my own, my hubby Steve, son Alex (nearly 16 yrs) and daughter Francesca (11yrs) – who you can meet in my Photo gallery.
I come from a family of academics – I’m the third ‘Dr’ having a doctorate (PhD not MD). Mine’s sort of both since I studied biology and worked my early career in medical research, which I guess is where my interest in how the human body works: physiology is what gives you the energy and determination, fuel your body right and you can achieve anything! and how people think & respond to things: psychology sits behind everything we do in marketing!
Later in my profession, I moved into educational development (curriculum, pedagogy, course design, e-learning) and staff development (teaching people to teach, to be assertive, to write and speak persuasively and develop leadership: which has been a huge part of what I do now in my team training. (If you look me up, you might find me as Dr Jay Dempster or Jacqueline Dempster as well as Jay Allyson.)
I’m a great believer that when you add up all the things you’ve learned and done in your life and work, you have a immense range of knowledge and skills to draw on, whatever your background or education. I’m so excited how my life and career are now starting to align as I clarify and reaffirm my purpose in this world.
First you have to fall…
There came a point in my J.O.B. however when my heart simply wasn’t in it anymore. Maybe it was the bureaucracy, maybe it was the bitchy new boss, who knows … but it was a very bad time for me. I knew I wanted to change things, but I really didn’t know who I was and what I was good for. Despite all the different skills and expertise I’d been gathering, I didn’t feel of value … since this was what I was feeling at work, I started to believe it myself. I sunk deeper and deeper into feeling trapped, worthless and afraid. Awful, just thinking about that time now makes me extremely emotional, it was such a low time in my life.
And then you pick yourself up, dust yourself off and do something amazing!
It was time to take a serious decision to change my life. I’d already been in the network marketing industry for 3 years doing reasonably well with my home business, nothing earth shattering in terms of income or satisfaction. But it was a help to finding a Plan B, since in that environment I felt more empowered, like I had options and that there was a future outside of academia.
So using my business as a back up in courage, I took the plunge to become self-employed and leave my job, fire that horrid boss, so to speak. Imagine the relief!!! It was an awesome feeling of freedom and excitement, coupled with fear and intrepidation.
And the first thing I did was to immerse myself in personal development, positive affirmations … oh, and set up a website to market myself, You Inc. – and I found I had masses to offer (of course!) and with my first few ‘clients’ I started to build back my self-esteem. It felt amazing!
My first home business was with a top MLM nutrition company. I love the company, love the products (still use them!), but I didn’t find it a profitable business model for me. Yet, what I learned from the experience underpins much of my approach today: leadership, work ethic and helping others to achieve their dreams. It was a lovely community and I’ll ever be grateful because without it, I would never have found success with my current primary business.
Discovering internet marketing
And then I decided I was going to conquer the world
and market my nutrition products ONLINE. I’m not too bad on the technical skills now, but internet marketing was a whole new ball game. It was a dazzling world and I fell in love with it. I spent thousands (literally) over 18 months trying to learn all the ins and outs. I bought tonnes of ebooks, systems and tools. I had dozens of mentors and memberships.
And true enough, when you study you build up an impressive knowledge and understanding… I certainly knew my stuff, but implementing it all was another matter! I struggled to glue all the parts together, concepts, techniques, tools – it was like a chinese puzzle to me.
That’s when I happened upon an online marketing education system, and all the pieces started falling into place – it was truly beautiful! And because of the training I received, in mindset, business, marketing and leadership, my total commitment to success, I got things up and running pretty fast.
You see, I’d found a much more profitable business model than anything I ever knew existed. I earned more in 4 months than in the total 5+ years in my previous MLM company. Now that’s worth shouting about!
So I truly ‘get’ what internet marketing is all about – empowering people, matching people up to what they are looking for, building a list and a following, sifting and sorting prospects for you, and in turn leading and training a team of loyal entrepreneurs.
Through this business, I finally found MY calling – to inspire, to teach, to support others take a Plan B and run with it … to play their greatest game. The more people I help, the more success and satisfaction, empowerment and fulfillment I feel in myself. We all win
My role moving forward
I help people in many different countries world wide to build their Plan B by teaching them how truly powerful they can be in their abilty to succeed and to help and influence others. On a practical level too, my coaching is about teaching home business owners, network marketers, how to market effectively, how to pick a profitable primary business, how to build multiple streams of income, and how to acquire the wealth education you need to handle the money you will be earning.
I truly believe that network marketing is the greatest business to be in for both time and financial freedom. My site here is intended to provide a hub for information and inspiration to help others to see and learn what being an entrepreneur is about and to achieve their own dream lifestyle.
You will find the essential tools and resources that are behind my own success, the training education, the marketing systems I use, ideas for starting a internet and home based business and my own wealth portfolio that I use to create multiple streams of income.
I hope you will find something here that inspires or interests you and that we connect in some way … either via a download, via your comments and questions or maybe just something that gets you to a tipping point or simply provides you with food for thought.
Together, we can do it!
It’s important when you’re hooking up with a business coach or mentor that you gain some insight as to who you’re partnering with. I hope this blog goes some way to starting that conversation and relationship with you.
If you subscribe to this blog right here you can keep in touch via my messages and truly see what can be achieved on a personal, financial and entrepreneurial level. I’m delighted to have this means to share my knowledge with you and give back to the community. Let’s grow together and let Plan B transform into PLAN A!!! Feel free to leave me a comment and let me get to know you back.
P.S. Make sure you get your FREE GIFT that you see at the top here… I’ve prepared 7 full days to take you through my internet business building success blueprint. It’s yours absolutely for FREE, so take advantage of it! When you opt in, you’ll also be subscribing to my free newsletter straight into your email. (I promise to only send you great valuable content!)
Happy to connect with you personally. Sadly, I only get time mostly to call up people who have taken action, so you need to Apply here if you’re interested to work with me. Once I receive your application, I’ll be in touch.
Jay Allyson
Email: jay.allyson@gmail.com
Tel: +44.845.159.0065 (UK service) or +1-877-866-9680 US/Ca)
Skype: jayallyson
Connect with me personally on Facebook
You’ll find Jay Allyson and her personal fans on facebook as The Merry Marketer … come join in the buzz!








I had to read your post three times to get the full impact of it. I enjoy reading what you have to say. It’s unfortunate that more people do not comprehend the benefits of coaching. Keep up the good work.
This is a good blog. Keep up all the work. I too love blogging and expressing my opinions. Thanks