4 Ways to Identify Your IDEAL Client

4 Ways to Identify Your IDEAL Client

If there’s one part of strategy that new—and sometimes even established—business owners miss, it’s this: failing to develop a clear understanding of your ideal client. Too often we think our service or product is “for everyone.” And while it might be true that...
3 Key Tactics to Succeed with a Service Business

3 Key Tactics to Succeed with a Service Business

A consulting or coaching type service business is a great opportunity for people who have skills or expertise that provide something of value to people, but these days to succeed with a service business you need to go beyond what everyone else is doing. Only about 3%...
Evaluating Your Marketing Profitability

Evaluating Your Marketing Profitability

Evaluating your marketing profitability can be challenging – there seem so many unknowns and moving parts. One approach is performance management; used well it can strengthen your capacity for continuous improvement. The success of your marketing strategy hinges...
Moving Forward on the Big Business Vision

Moving Forward on the Big Business Vision

As I launch the new website here I reflect on the coming together of many years building consulting, coaching, training and marketing businesses. It’s a kind of short history of my big vision to achieve my ultimate leveraged business strategy, plot twists...
Enrol More Clients with a Simple Laddering Conversation

Enrol More Clients with a Simple Laddering Conversation

If you’re looking at how to enrol more clients, there’s a behavioural psychology technique called “laddering” that provides real value to your prospect and increases your consulting or coaching client conversions rate. You can use laddering as a natural part of...
5 Positive Addictions for Successful Living

5 Positive Addictions for Successful Living

Attending a private wealth group event, Wayne Allan Root gave us a life success coaching masterclass… Wayne shared a long list of amazing insights into daily habits of high achievers. Here’s FIVE that I’ve implemented and is making a huge difference...