If you’re looking for a powerful marketing tool  … here’s a great tip.

Use stories.

When you read something or hear something or see something, is it the facts that influence you or the narrative? I’d argue strongly for the narrative – the use of stories in communication is age-old and very effective. In fact, there’s a whole field of study and practice around storytelling, as an art and a science. You see it in the media and news broadcasting every day.

And stories are a powerful marketing tool as well. In business, we use testimonials all the time.

But have you thought about using stories to help people VISUALISE the benefits of your product or service? This works best because it allows people to make sense of the data they receive, to make meaning from hard facts.

Here’s a great example – you’re going to love this.

You’re hearing on the news about the US deficit, Euro bailouts and UK sovereign debt … do that factual data actually change the way you think?  Possibly, but do you take action?

Conspiracy Against Your Money DVD

Our Conspiracy Against Your Money DVD belongs on the wall of every business, in every investor’s alliances, and perhaps in the home of every person who is finding it harder to survive, let alone thrive in today’s economic downturn.

Do you buy your head in the sand still? Do you think things will get better? Well, perhaps these stories, these visualisations will help make sense, make meaning, out of what YOU can do to keep more of your hard earned money, protect your current assets and savings, and GROW your money through entrepreneurship and investment.

Get the full story here.

As Seth Godin recently commented:

“It is not possible to spend less than ten minutes looking at this, and more probably, you’ll be engaged for much longer. And it’s definitely not possible to walk away from it unchanged. That’s a lot to ask for a single sheet of paper, but that’s the power of visualizing data and turning it into information.”

The Best Automated SEO Tool is only as Good as your Keywords

Here’s why …

Keywords are what get you ranked in the search engines, like Google. The best automated SEO tools are based on keyword optimisation. BUT, what factors are the MOST and LEAST important for pushing you up the search engine rankings?

With so many different opinions and guides, and google and others changing their algorithms, it’s a tough call knowing what to do. Keyword optimisation based on the latest rules is what the best automated SEO tool will help you with.

Keyword optimisation is the way to make your ‘on-page’  criteria rock!  The more you do, the more you are likely to push your page up high on the search results. Doing it manually can be really tedious. You need to automate the job.

The best automated SEO tool I’ve come across – I use it on my Blog here – is SEOPressor – click the logo for a free trial.

Start with identifying the killer keywords.

You can get your keywords from Google’s own searches using Google Suggest, which is now built into the way the search engine works. If you start typing your search string into google, something relating to your niche, google will start giving you some suggestions.

Pay close attention to these keyword suggestions, because these are the most frequent or most current searches that people are actually doing. There are plenty of other keyword tools and I recommend you layer your keyword research, starting with some broad niche terms and drilling down – see my Keyword Research video.

The key factors to optimise

It’s nuts that almost 90% of the websites on the Internet overlook these simple yet critical factors. Get these right on your pages and you’ll be rocking and rolling in the top 10%, possibly even killing those top spots for some fairly competitive keywords.

• Put your keyword in your domain name. This is mandatory.
• Put your keyword in your titles. If possible, try to wedge in your keyword in every subheading you use as well, provided they are not too many. Specifically, use your keyword in all the H1, H2 and H3 tags that you use.
• Your keyword must figure somewhere in the first sentence of the article.
• Your keyword must figure somewhere in the last sentence of the article.
• Put your keyword as the anchor text in at least one outbound link to a page within your website.
• Use at least one outbound link to an external page, i.e. a page out of your website, which is trustable.
• Use your keyword to a density of 2 to 4% through the webpage in a way that doesn’t compromise the ‘human’ visitor. More than 4% is keyword-stuffing. It makes crazy reading and is a sure fire way to get your website blacklisted by Google.

Sometimes you can’t stuff all of these into your blog post or article or web page … it would just come out ridiculous. So there is an element of common sense and compromise involved!

Do a search on ‘best automated seo tool’ and see where this blog post ranks – remember I published this on 1st March 2011 so it may take a while to rank.

SEOPressor takes care of all these factors, by telling you exactly where you’re at with optimising this list, plus a whole host of further factors prompted or done automatically. This is why in my opinion, SEOPressor is the best automated SEO tool you can invest in – and very affordable too – and is one of my Recommended internet marketing tools.

Best Automated SEO Tool Prompts you to Optimise

When installed (for example the SEOPressor plug in for WordPress), the best automated SEO tool will prompt you to take care of the top criteria, e.g. those listed above. This way you make sure you are dotting all your ‘i’s and cross all your ‘t’s where Search Engine Optimisation is concerned.

After a while, like all good habits, you start doing this as a matter of course, and your SEOPressor Score will be right first time!  Even the best automated SEO tool cannot do the job completely for you, but this goes a long way to total optimisation and ranking #1 on Google.

Internet business marketing can be hard if you’re building from scratch.

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