If you think it’s mad to create network marketing training before you actually have recruited anyone into your team, think again.

It’s really important to start doing this as soon as you can whether you’re new or established, this is the way forward. This is a principle known as ‘Be,Do,Have’ where you must first be the leader you wish to become, so you start doing the things that leaders do, and the result is then to have the success that leaders have.

www.JaysWebinar.com (replay)

Here’s how you can easily create network marketing training to establish your leadership and drive your lead generation and recruiting in your home business.

First, you need an idea (above).

Second, I recorded a short audio memo on my iphone whilst in my car!

Here’s that audio (mp3): How to Create Network Marketing Training for Your Team & Your Attraction Marketing.

Third, I wrote out that transcript into an outline text. Here’s the raw stuff and then the rest of the 10 steps that help you use time many times over to use this content as part of your attraction marketing strategy as well as to develop a set of network marketing training for coaching the team you will inevitably build.

Below, you’ll see exactly how I did this for my most recent team training on this very same topic/strategy.

Working title: Training your team before you’ve got a team

Outline: AUDIO TRANSCRIPT STRUCTURED TO CREATE NETWORK MARKETING TRAINING SESSION

1. Start with a homework assignment to design & create a short training for your team. Doing this on the principle of Be, Do, Have and why it’s really important to start doing this as soon as you can whether you’re new or established, this is the way forward. We’ll cover how you go about producing a training session, not getting bogged down in the detail, having some idea of what you’re going to cover.
2. To start with that, you’ve got to start with your passions, do a bit of a skills audit, and think about what is it that you personally bring to the table here, this business is all about helping others, so what part of that particularly resonates with you that you feel you want to share. This becomes your mission. My mission is to help people to wake up to the possibilities and to play their greatest game, whether that’s individuals or businesses – I’ve widened my brief as my business has grown.
3. So you have to find out here, what are your starting points, where can you add value to that agenda. And from there to pick out one thing that you feel you can maybe be piloted into a room of half a dozen or a dozen people and actually say something fairly credible about and give some value to those people sitting there maybe for 10, 20 or 30 minutes. I suggest for your homework assignment you do something for 10 minutes that you can produce as a YouTube video.
4. So you want to start with an outline and be clear what is it you want to relay then to talk from the heart. So then you’re going to want to create a few slides to structure your thinking. Another way of doing it, is to represent your thinking/presentation in pictures – animating as you speak, drawing a pictorial representation of the concept or strategy or technique.
5. Use time twice, even if no-one shows up on a training, I will run that training because I can use that training in multiple ways – as an article, as a YouTube video, upload on my blog, so that training will appear in my marketing and my team support.
6. Building this up into a curriculum means you can then create network marketing training sets as an ebook or video coaching series that you can give away for free on your blog or sell as your own product and front end to your primary business offer.

Final title of my article/video:

10 easy steps to create network marketing training even before you’ve got a team

#1. I start with an idea – example, this blog post came from my idea to train my team on this important strategy.

#2. I produce a short audio memo to capture my flow of thoughts … example: I sent this out to my team (you can send it to your list and/or team).

This gives me a working title and a bunch of ideas AND a sizzler audio to my list inviting them to the training.

#3. I write out the memo transcript. This gave me my outline.

#4. I chunk up that short overview into a coherent structure.

#5. I produce some slides & ran a training for my team.

#6. I create a short video/animation with voice over.

#7. I uploaded this to YouTube.

#8. I produce an article (~500 words) & submitted this to Ezinearticles.

#9. I produce a blog post with a personalised version of my article and embedded the YouTube video.

#10. I promote this to my social networks (e.g. facebook, twitter, ping.fm)

Be, Do, Have is a principle you can’t afford to overlook. People need to see you are the leader they are looking for.  Learning how to easily create network marketing training is critical part of a successful strategy for business growth, do you agree?

My son, Alex, is just so super perceptive, he picked up this cool prospecting technique for home businesses really fast.

In the car yesterday, I was telling him about the second part of our Avant company ‘vibe’ call, which I hosted on Thursday, and outlined a behavioural psychology technique called ‘laddering’ that you can use in your conversations with your business leads – it works really well as a prospecting technique for home businesses.

Essentially, laddering is when you asks open questions about why someone likes or is interested in X, Y or Z – e.g. a particular brand of jeans, coffee, music etc. but also something like starting a home based business. For instance, from their first answer, you drill down and ask: “What’s the benefit to them?” … “Why is that important to them?” and so on.

And what you find is that ultimately these answers are a ladder to someone’s ultimate emotional end benefit, which has nothing to do with logic and everything to do with self-esteem – what makes them feel good about themselves.

It’s basic behavioural psychology that you can use as a prospecting technique for home businesses.

A person’s decision to buy something, start something always boils down to one or two categories:

1. healthy narcissm
2. love/appeal
3. nurturing others
4. giving back to society.

When you understand these deeper triggers, you can design your advertising and marketing around these messages and be very targeted about who your ideal customers are. Certainly, in business we know that categories 1 & 2 tend to be spontaneous impulse type buyers, whereas categories 3 & 4 are longer term end benefits, repeat business types.

So if you’re recruiting people into your network marketing business, typically you should be looking for people who are here for the long game, those in categories 3 & 4. Makes sense, doesn’t it? Certainly, the top leaders in our industry display those kinds of traits, motivations and goals.

What was super cool is that after I explained this to my 15 year old son, HE starts asking ME why I do what I do … what do I like about it, why it’s important to me. And his questions and my answers were LADDERING to discover my ultimate emotional end benefit … how what I do makes me feel good about myself.

More on ‘laddering’ as a prospecting technique for home businesses coming soon – it’s fascinating stuff.

If you can develop your skills of conversation to the point where you enjoy the process of seeing what gives a person satisfaction in their life and work, this is a fantastic prospecting technique for home businesses too.

Has Marketing on Facebook has become somewhat of a dark art?

If you’re building an online business or looking to improve your results from advertising, particularly on the more innovative social media, like marketing on facebook, this post should practice what it preaches and provide you with massive value.

Simply put – this one training I’m going to share with you is a Game Changer for anyone that GETS these principles and APPLIES them to their adverts and marketing.

In fact, I feel so strongly about teaching this, that last week, I upset one of my team members in my primary business who I’d been coaching. You see, I felt had gone back to pitching products on facebook – his last ten or more posts were just the same sales ad.

Obviously, he didn’t like my negative comment, and probably quite rightly so, because I didn’t pull any punches when in my frustration I pointed out the flaw in what he was doing marketing on facebook.

But in my defense, I was actually giving him a Million dollar piece of advice.

I’ve spent the past few years being quite innovative in the sphere of personal branding and social media marketing, so I think I know a thing or two about what works and what doesn’t work, especially marketing on Facebook. Go see if you “like” me www.facebook.com/TheMerryMarketer.

So I’d like to hope I’m giving value when I try to prod someone in a better direction on the proper use of Facebook advertising and how marketers can glean insight about their customers from Facebook itself.

Well it got me thinking … how can I help people really GET the principles of marketing on facebook.

So I pulled out some advice from a Billion dollar earner. I went into my bookmarks and dug out a really key and super-cool podcast that I got from my friend and mentor Perry Marshall.

(You may know Perry from Google Adwords fame, but actually Perry and his team are doing some REALLY innovative stuff on Facebook because they totally understand marketing on facebook in terms of analytics in the back.)

So this training is from an in-depth interview Perry did with Game Changer hosts Mark & Bob.

It’s yours instant access – DOWNLOAD HERE

You see, Perry explains something really well about how to communicate more effectively with your potential customers/prospects. The interview’s in TWO PARTS -and you’re going to want to listen more than once. I surely did. This is gold.

First, they talk about the whole VALUE driven marketing thing – people think they understand attraction marketing but really they miss the key thing, which is about VALUE and unique value at that. Personal branding builds on your expertise, it can’t come first.

Second- and this is a killer tactic – Perry totally blows other training out of the water talking about the difference between google and facebook in terms of his renowned “what’s the conversation going on in someone’s mind” as applied to when they’re on google or their facebook time.

You’re going to LOVE that part – because you’ll understand how to use facebook’s ‘likes and interests’ to find out what your customers/prospects are attracted to, and match your message to that market – hardly ANYONE is doing this.

This one call should help you understand precisely how content driven marketing goes way beyond attraction marketing – it’s Message Market Match at its utmost best – and all there for you to play for – SIMPLE and SORTED. Beautiful.

Here’s the link to the Facebook quiz Perry talks about so you can decide if marketing on facebook is something that would suit YOUR specific business.

If you’re currently either in a home business & struggling or you’re reviewing the Avant home business opportunity, this will be a pretty useful quick success coaching session for you.

Before you join any top tier network marketing company, you’re going to want to know how you can attract prospects who take action, who makes decisions, who are buyers and producers.

The #1 reason why most people fail is because no-one teaches them this essential personal branding stuff, not just the what, or even the why, but also the HOW.

You see, top tier businesses like the Avant home business opportunity are great because the compensation model is designed so sales associates can earn huge commissions marketing high value, high ticket products.

For me, Avant Education’s effective personal development coaching has been a great alignment with my core values and purpose for my business, but importantly I’m making more sales than ever. The Elevate course and Transform, Transcend events pay me $1k, $5k & $10k respectively. Just a few customers yields five figures monthly. Pretty nice lifestyle income, right?

Yet top tier is tricky, because you have to attract the right kind of people to what you have or you’ll end up dealing with prospects who aren’t a good match for you, your products, your company or your business. For instance – the Avant home business opportunity is not for everyone and I don’t take everyone and anyone who applies to work with me – there’s a hint!

If you don’t learn how to (1) ATTRACT the right prospects and/or (2) FILTER out the wrong prospects, those folks will totally drain you and seriously reduce the time freedom & profitability of your business.

Do you wonder how you can ATTRACT and land TOP TIER customers and serious business professionals who share your values, passion & work ethic, so you can get paid what you actually deserve?

Dealing with prospects who aren’t a good match for you or your business, who don’t share your values, passion or work ethic, who aren’t willing to invest in themselves to capitalise on their own potential, who don’t put their money where their mouth is and pay you what you actually deserve?

These people will totally drain you and seriously reduce the time freedom & profitability of your business.

If this is where you’re at … then you need better personal branding and success coaching.

For a no obligation personal strategy session,

contact me about partnering with me to

set up & market your own top tier

Avant Home Business Opportunity.

Social network marketing strategies means giving away control …

Because it can mean the difference between having control over your marketing and giving that control away. In our industry, social network marketing strategies rule the roost – you actually WANT to give away your control.

Stay with me, I’ll explain.

If you are currently doing any kind of paid advertising, whether it’s newspaper ads, direct mail, banners, ezine classifieds through to facebook PPC (pay per click), it feels like you’re in charge, since you are the one placing the ads and paying the advertising costs.

But actually the best way to take charge is to give away your control of your marketing, to let others do it for you. I’m not talking about turn key marketing systems. What I mean is that you want other people in your network to socialise around you and promote what you promote.

This is what Seth Godin recently described as “creating a remarkable product and story and setting it up to spread from person to person. It’s out of your control, because all the interactions are by passionate outsiders, not paid agents.”

Most marketers don’t want to give away control – so they continue to buy ads and pay for traffic, because they think that way they stay in charge. But for long term success on the internet, you must learn to lend that control to others, to put your vision, your message, your story in the hands of others.

Social network marketing strategies are what we are aiming to put in place when we take the approach of ‘attraction marketing‘ and ‘personal branding‘. So giving away control to your network, your sphere of influence, your tribes, your followers and fans, is something that is at the heart of successful marketing on the internet.

The ‘buzz’ is up to the market itself and is an awesome test of time for what you do, say or promote.

Create YOUR buzz by adding a comment here about your experience of social network marketing strategies.

social network marketing strategies

Just 2 things are important for a successful online marketing strategy

Many people get completely bogged down in the overwhelming amount of information and training out there, paying hundreds and thousands for the latest techniques and marketing platforms. These are only helpful once you have a strategy in place. Here’s the two things you need to learn about marketing.

A. Drive traffic

B. Convert traffic

Traffic Conversion Formula by Jay Allyson

In my latest training, I outline  four short, simple and mutually reinforcing traffic streams that will organise your marketing to ramp up your lead flow and your conversion to sales.

You can grab it here FREE >> Traffic Conversion Formula and master the REAL Secrets to a Successful Online Marketing Strategy you can implement, starting right now – make sure you share the knowledge using the links below.

My new Traffic Conversion Formula released

“How to Build Online Marketing Strategies Using Four Streams of Traffic That Convert to Sales Like Crazy”

There are two things you need to learn as a marketer to build internet marketing strategies that increase sales over time. Ever wondered why 97% of businesses fail to make money online? It’s because they run out of energy and cash before they discover these two things.

I’m going to teach you in four short, simple and mutually reinforcing ways how to organise your marketing to ramp up your conversions. Using this same traffic conversion formula, you can launch your business to the next level within weeks and months not years or decades.

Traffic Conversion Formula by Jay Allyson

Sign up below

Copyright 2011 Jay Allyson Traffic Conversion Formula

Free web traffic systems can really work to get your sites ranked on page one of the search engines. It’s a crucial part of any SEO for your business website.

You see, a big part of your search engine ranking stems from the number of backlinks you have coming into your site. One way backlinks are particularly important. But getting quality one way links is a tricky business – and very time-consuming!

This is where free web traffic systems can really help reduce the agony!

There are many advantages of using article marketing and free web traffic systems. Search engines such as Google, Yahoo, Bing etc. welcome and love fresh, useful, non-duplicate content. So the ‘spiders’ that index your stuff look favorably upon your site when backlinks are created within published content.

Other methods include posting on blogs and forums, but all these methods take a huge chunk of time out of your day if you’re not outsourcing it article writing and content syndication.

There are few top marketers who don’t use article marketing techniques and article submission tools to create backlinks on article directories (like Ezinearticles or ArticlesBase) or other high ranking expert sites (like Entrepreneur or EvanCarmichael). The higher the quality of the article directory site (read: page rank), the higher the backlink is worth to your own page ranking.

Free web traffic systems are a great way to build up high numbers of one way backlinks in a short time scale. It’s one of the most effective methods for getting high positions in search engines, which in turn generate higher volumes of targeted traffic to your site.

Free Traffic System is a project that started back in 2008.  As free web traffic systems go, this one is unique in many ways.  Here’s three key problems Free Traffic System solves that made me choose it over other free web traffic systems.

1# One way links take time to build.
The system helps you to get top quality one way links for free and build them virally. You can create unlimited number of one way links, because you build as many as you need to secure the search page one spot. But it also has integrated a brand new concept of viral marketing, rewarding its members with bonus one way links.

In Free Traffic System you get:
- free backlinks that you build yourself
- viral bonus backlinks for affiliating people into the project
- viral bonus backlinks for adding your blog(s) to Free Traffic System

2# The problem is that people can be mean.
It happens that people pinch your content from article directories and actually remove your backlinks from the resource box. Game over. As an author and publisher of articles and blogs, one of the great things about Free Traffic System is that you are guaranteed that pages where your content is republished will remain with YOUR backlinks.

3# The problem of duplicate content
This means you have to spend hours rewriting or ‘spinning’ your articles to set them up for the article submission software. Even the best ones I’ve used only go so far, the rest has to be manual.

Google identifies duplicate content quickly and will ignore any backlinks built from duplicate content pages, which won’t hurt you in SEO terms, but seriously lowers the value of those backlinks for your site’s ranking. So building backlinks using duplicate content is essentially a big waste of time.

With an extra 5 minutes per article, Free Traffic System tools make each of your articles non-duplicate, even if the article is republished on 100s of blogs.

In trials with Free Traffic System, within 2-9 weeks these web sites have got to the 1st page in Google. This is serious unbiased proof of the effect of a strategy that integrates article marketing techniques with building viral backlinks.

Click the link here and become a free member of Free Traffic System and try for yourself. Very simple video guides help you get set up and running very fast.

FREE Backlink Building Guide

With the massive backlink building power of free web traffic systems targeted traffic from search engines becomes just a matter of time.

A simple formula for effective direct response marketing for your business

If  you’re in the network marketing home business industry – or any small business for that matter … Are you missing the magic on your message to market match?

Here’s a very simple formula I learned from the direct response marketing experts such as Dan Kennedy and David Ogilvy.

If you want a yard full of deer, do not put a 50 pound block of cheese outside …

If you want to catch tuna, you have to fish in deeper waters than for sprats …

So what’s your bait …. If you want to attract serious business builders …???

Answer: Your direct response marketing must provide …

RELEVANCE and NEED   vs.   CURRENT PAIN/PROBLEM and DESIRED END RESULT

How to do direct response marketing the right way is all about the right message to the right market using the right media.

Imagine how much MORE likely you are to respond to an advert or marketing message that seems to be ‘just for me’  and has an irresistable offer that means you respond … eer …. directly.

Imagine how much LESS you’d have to spend if you did a bit of thinking and research on your target market or existing customers to see who is your most responsive audience.

Message to Market Match – that’s how to do direct response marketing the right way!

The Best Automated SEO Tool is only as Good as your Keywords

Here’s why …

Keywords are what get you ranked in the search engines, like Google. The best automated SEO tools are based on keyword optimisation. BUT, what factors are the MOST and LEAST important for pushing you up the search engine rankings?

With so many different opinions and guides, and google and others changing their algorithms, it’s a tough call knowing what to do. Keyword optimisation based on the latest rules is what the best automated SEO tool will help you with.

Keyword optimisation is the way to make your ‘on-page’  criteria rock!  The more you do, the more you are likely to push your page up high on the search results. Doing it manually can be really tedious. You need to automate the job.

The best automated SEO tool I’ve come across – I use it on my Blog here – is SEOPressor – click the logo for a free trial.

Start with identifying the killer keywords.

You can get your keywords from Google’s own searches using Google Suggest, which is now built into the way the search engine works. If you start typing your search string into google, something relating to your niche, google will start giving you some suggestions.

Pay close attention to these keyword suggestions, because these are the most frequent or most current searches that people are actually doing. There are plenty of other keyword tools and I recommend you layer your keyword research, starting with some broad niche terms and drilling down – see my Keyword Research video.

The key factors to optimise

It’s nuts that almost 90% of the websites on the Internet overlook these simple yet critical factors. Get these right on your pages and you’ll be rocking and rolling in the top 10%, possibly even killing those top spots for some fairly competitive keywords.

• Put your keyword in your domain name. This is mandatory.
• Put your keyword in your titles. If possible, try to wedge in your keyword in every subheading you use as well, provided they are not too many. Specifically, use your keyword in all the H1, H2 and H3 tags that you use.
• Your keyword must figure somewhere in the first sentence of the article.
• Your keyword must figure somewhere in the last sentence of the article.
• Put your keyword as the anchor text in at least one outbound link to a page within your website.
• Use at least one outbound link to an external page, i.e. a page out of your website, which is trustable.
• Use your keyword to a density of 2 to 4% through the webpage in a way that doesn’t compromise the ‘human’ visitor. More than 4% is keyword-stuffing. It makes crazy reading and is a sure fire way to get your website blacklisted by Google.

Sometimes you can’t stuff all of these into your blog post or article or web page … it would just come out ridiculous. So there is an element of common sense and compromise involved!

Do a search on ‘best automated seo tool’ and see where this blog post ranks – remember I published this on 1st March 2011 so it may take a while to rank.

SEOPressor takes care of all these factors, by telling you exactly where you’re at with optimising this list, plus a whole host of further factors prompted or done automatically. This is why in my opinion, SEOPressor is the best automated SEO tool you can invest in – and very affordable too – and is one of my Recommended internet marketing tools.

Best Automated SEO Tool Prompts you to Optimise

When installed (for example the SEOPressor plug in for WordPress), the best automated SEO tool will prompt you to take care of the top criteria, e.g. those listed above. This way you make sure you are dotting all your ‘i’s and cross all your ‘t’s where Search Engine Optimisation is concerned.

After a while, like all good habits, you start doing this as a matter of course, and your SEOPressor Score will be right first time!  Even the best automated SEO tool cannot do the job completely for you, but this goes a long way to total optimisation and ranking #1 on Google.