Has Marketing on Facebook has become somewhat of a dark art?

If you’re building an online business or looking to improve your results from advertising, particularly on the more innovative social media, like marketing on facebook, this post should practice what it preaches and provide you with massive value.

Simply put – this one training I’m going to share with you is a Game Changer for anyone that GETS these principles and APPLIES them to their adverts and marketing.

In fact, I feel so strongly about teaching this, that last week, I upset one of my team members in my primary business who I’d been coaching. You see, I felt had gone back to pitching products on facebook – his last ten or more posts were just the same sales ad.

Obviously, he didn’t like my negative comment, and probably quite rightly so, because I didn’t pull any punches when in my frustration I pointed out the flaw in what he was doing marketing on facebook.

But in my defense, I was actually giving him a Million dollar piece of advice.

I’ve spent the past few years being quite innovative in the sphere of personal branding and social media marketing, so I think I know a thing or two about what works and what doesn’t work, especially marketing on Facebook. Go see if you “like” me www.facebook.com/TheMerryMarketer.

So I’d like to hope I’m giving value when I try to prod someone in a better direction on the proper use of Facebook advertising and how marketers can glean insight about their customers from Facebook itself.

Well it got me thinking … how can I help people really GET the principles of marketing on facebook.

So I pulled out some advice from a Billion dollar earner. I went into my bookmarks and dug out a really key and super-cool podcast that I got from my friend and mentor Perry Marshall.

(You may know Perry from Google Adwords fame, but actually Perry and his team are doing some REALLY innovative stuff on Facebook because they totally understand marketing on facebook in terms of analytics in the back.)

So this training is from an in-depth interview Perry did with Game Changer hosts Mark & Bob.

It’s yours instant access – DOWNLOAD HERE

You see, Perry explains something really well about how to communicate more effectively with your potential customers/prospects. The interview’s in TWO PARTS -and you’re going to want to listen more than once. I surely did. This is gold.

First, they talk about the whole VALUE driven marketing thing – people think they understand attraction marketing but really they miss the key thing, which is about VALUE and unique value at that. Personal branding builds on your expertise, it can’t come first.

Second- and this is a killer tactic – Perry totally blows other training out of the water talking about the difference between google and facebook in terms of his renowned “what’s the conversation going on in someone’s mind” as applied to when they’re on google or their facebook time.

You’re going to LOVE that part – because you’ll understand how to use facebook’s ‘likes and interests’ to find out what your customers/prospects are attracted to, and match your message to that market – hardly ANYONE is doing this.

This one call should help you understand precisely how content driven marketing goes way beyond attraction marketing – it’s Message Market Match at its utmost best – and all there for you to play for – SIMPLE and SORTED. Beautiful.

Here’s the link to the Facebook quiz Perry talks about so you can decide if marketing on facebook is something that would suit YOUR specific business.

Are you marketing on Facebook and other social sites?

If so, you might want to rethink your strategy. Here’s why.

Your prospects may not be interested in finding offers on social networks.

While people certainly join Facebook fan pages and follow on Twitter those “brands” they’re interested in, recent research shows consumers find email a more palatable marketing platform for reading and hearing about sales offers.

Today (21st April 2011) eMarketer reported that “Many web users like heading to Facebook for discounts, but some research suggests emails may be preferred—and more effective”.

Here’s results from a recent study from ForeSee Results:

Talking about their preferred social media sites for retail marketing messages, nearly half (47%) US online shoppers refused to choose one at all. Among the rest, Facebook was a clear favourite (40%).

HOWEVER – here’s the REAL DEAL why you shouldn’t be marketing on Facebook …

The survey also confirmed earlier research showing EMAIL still drives more shopping and purchasing than social media. More people subscribe to email lists than follow ‘brands’ on social sites.

The primary purpose of communication and entertainment for most people is keeping in touch with family and friends photos, videos and birthday reminders, and playing games.

With this in mind, a Facebook FAN PAGE is the way to go marketing on Facebook, so you not only promote your brand and your offer, but you can build a whole LIST via an opt-in and drive this using email marketing.

So the key lesson here:

Your marketing on Facebook and Twitter can be useful for alerting folks to your sales offers, but the detail should come to them via email.

Social media marketing … is it worth it?

Social media marketing is a whirlwind of activity for many marketers right now – those with big, small and home businesses alike. Everyone is jumping on the Facebook, Youtube and Twitter bandwagons.

But what are the real benefits to your business bottom line?

I’ve just outlined in my latest article six ways how you might start to assess the impact on your business in terms of making money online from your online social networking efforts.

You can read it on Ezinearticles HERE.

Facebook Advertising is the new PPC

Getting ads approved on Facebook is a nightmare if you do not know how to structure your ads and landing pages properly. With facebook, it can also be impossible to understand why your ad was rejected. Mostly, people will give up – it’s a puzzle they don’t have time to learn. But learning how to do facebook ads can generate a huge majority of your traffic if you do it the right way. So here’s some tips on how you can tap into what Facebook wants in their ads so you can avoid the frustration and wasted time, and get your facebook ads approved every time.

Read the rest of the article here

Increase Sales with Online Marketing

If you own a business, then you know the way people find you is changing fast.

Your customers don’t search for products and services the way they used to.

Are you offering great products, excellent service and a strong offer …

… but still not seeing the amount of sales you want?

If so, then you have a traffic problem, not a business problem.

First, you need to appreciate that 97% of traditional marketing methods will have no impact on your bottom line.

What does that say about how you’re using your precious advertising budget?

Where do you show up on Google?

Google your own business or name and see what you think. Are you on the first page for some of your most relevant keywords or products you sell?

How about Facebook?

Did you know that Facebook now has 300% more website page views than Google?
It’s just about to overtake in the Alexa rankings too!

How about mobile phones?

What do you know about tapping into the power of mobile marketing?

If you don’t think online marketing doesn’t matter, you’re DEAD WRONG.

This is the marketing age.

If you are going to profit, you must stand out. And we can show you how to do it, starting today.

Ready To See An Explosion of Customers?

Click this link to Find out how you can Learn Step by Step about implementing  Small Business Web Marketing to Increase Traffic, Leads, Sales, Customers and Profit.