Buying keywords for today’s internet customers

Yesterday I was on a call with one of the top copywriting gurus in the industry – the Schwindler – who talked about the three words that make people hand over their cash.

It really made me think hard about the headlines I’d been using in my ads, email, twitter and even on my blog here. Joe Sugarman talks about copy writing ‘triggers’.

The concept of ‘ buying keywords ‘ opened up a whole new ball game for me – I decided to call it curiosity marketing. But then I did a search on google, being curious and all – and was amazed to find 2,380,000 returns.  So I guess I can’t lay claim to coining the phrase (shame!).

Anyhow, I just wrote a whole article on this and thought I’d post a few excepts here on my blog while it’s pending.

Before I give you the three words, let me explain a bit more about curiosity marketing.

Buying keywords are simply linked to questions people ask along the way of their buying process – how and when do people decide to get out their credit card and buy something.

This is especially poignant online since every second you’re browsing the internet, you’re bamboozelled by so many offers plasted over websites and pop-ups and banners.

Curiosity marketing through your headline and keywords can kick start the buyer’s decision making process and get people into the top of your sales funnel.

The purpose of your headline is to take your visitor to the next step, which at the start of any process is to get them to click your ad, open your email, visit your blog post, read your article or whatever.

After they arrive on your page or blog you need to (a) satisfy the original curiosity and (b) sell them on the next step.

Your keyword phrases will really jumpt start the process of course so that people see your ad. For example, in my industry of entrepreneur education, I try to identify what is it that people looking for a business opportunity might actually be searching on.

You see if I can I put my finger on some typical solutions for their query, I can create curiosity led headlines that match their interests. It might be to make more money, have more time with the kids, fire their boss, take luxury vacations … it could be lots of reasons they want to work from home, be successful in business, get that rich lifestyle.

This next step might be to give you their contact details and this is great because you can carry on sending them value through email or direct mail.

The step after that might be to buy your first back end product, such as an e-book or video course or take out a basic membership.  There’s no limit to the length of your sales funnel – “a buyer is a buyer is a buyer” – I can’t remember who said that (but Russell Brunson reminded me).

Did the headline on this blog post make you curious?

What three words will always make people give you their money?

If you’re in sales, you’re ears would prick up, right?

Well, it’s a bit of a laugh … (thanks to David Schwind on this one!)

…  Click here for the three words – not really buying keywords, but I got your curiosity yes?

There are many benefits of an article marketing strategy for free lead generation if you want to increase profits in your business.

The example I’ve calculated in my latest article will blow your mind!

Let’s say article marketing is one of you main lead generation strategies. You write 5 articles in your first month to get things going and then write 1 article a week. After 6 months and some clever linking strategies … you’ve now got 25 articles and social network marketing can generate an additional $30K to your business income.

Read the full article:
Is Article Marketing Worth the Effort

The most effective article marketing strategy is to base your topics around relevant keywords within your niche that have fairly decent search volume but reasonably low competition, so you are more likely to win the top spots on any search results for that keyword phrase.

Two ways for a quick look:

1. Check the search volume and Cost-Per-Click using Google’s free keyword tool.

2. Check whether a search on your keyword (with and without “” exact match) currently bring up many articles in the first 1-2 pages of search engine listings. If not, then you’re more likely to get your article listed for that keyword than if there are already 4 or 5 articles up there.

The same for articles could be argued with web 2.0 properties.

In summary, you’re looking for low competition keywords and web 2.0 property gaps. Just try it out … put your keyword or keyword phrases into google and see what comes up in the listings.

Are there lots of blogs but only a few (tired old) articles? Or a few squidoo pages but no videos? Find gaps in the search engine listings and create your article for keywords that don’t currently have articles coming up in the listings.

Why? because google thrives on diversification and loves web 2.0 unique content.

For more on this article marketing strategy read the full article here

The 100 Most Social Brands of 2009 based on overall buzz … http://ping.fm/IKzhl

A great way to boost your keywords is to use them in combination with these top buzzy topics and products.

If you’ve ever experienced the Google “slap” then why not slap them back and move to Facebook advertising.

Facebook is crushing Google Adwords in the advertising stakes and it’s a much cheaper and more targeted source of high quality traffic.

My article is just in the pending tray at ezines, but I wanted to give you the heads up already … as this is a fairly untapped market right now!

Savvy marketers like our Pro members will always have multiple strings to their marketing bow. We don’t panick if we get slapped by Google – we’ve always got a back up marketing methods in our arsenal.

Our advice has been simple – don’t put all your eggs in one basket – especially Googles! If you’re using Pay Per Click Advertising, then make sure you also have some SEO going on – to generate organic traffic.

But …

If you’re in a hurry – which is why most marketers use PPC for quick ROI, then Facebook is a great alternative. Not many internet marketers are tapping into (YET!). It’s a huge sleeping giant source of cheap, targeted traffic.

Watch out for my Ezines article on using Facebook ads in your marketing ==> LINK COMING SOON!

Want focused training on linking strategies for your marketing … just covering this in my Pro Marketing Group. Apply here: http://www.liveyourlife4u.co.uk

Want focused training on linking strategies for your web marketing … just covering this in my Pro Marketing Group. Apply here: http://ping.fm/8ZyWw

OK so it’s not yet spring – but I’m hoping for a break from the snow!

Right now I’m offering my blog readers our home study marketing Black Box at a discount … Get Rich with Jay …

First you need to submit an application to join my exclusive marketing group:  APPLY NOW & get your FREE InsideOut DVD

I’ll personally contact you with a Black Box discount code!

Revealed today … an entirely new world in Gmail?

Google just launching its new social network – BUZZ – which enables users to post status updates, share content and read/ comment on friends’ posts.

Integrated with its email service gmail which has 170 million users, Google are set to rival facebook (currently at 400 million users).

Plenty of interesting features, particularly for mobile browsers:

Integrated with Google’s mapping service and mobile platforms, Buzz users can:

–share content from other sites such as Twitter, YouTube, Flickr and Picassa (as on Yahoo)

–’like’ posts (as in Facebook)

–’follow’ people (as with Twitter)

Messages appear in the gmail inbox, a key bonus (or not depending on how you like to manage your email).

Last year saw the launch of Google Wave, a tool that mixes e-mail, with instant messaging and the ability for several people to collaborate on documents in real time.

Nevertheless, Google product manager Todd Jackson described Buzz as “an entirely new world in Gmail”.