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3 Attributes You Can Shamelessly Borrow from Successful Business Brands

3 Attributes You Can Shamelessly Borrow from Successful Business Brands

Jan 4, 2019 | Branding, Positioning | 0 comments

When you hear the term “branding” – be it business branding or personal branding – what springs to mind? Logos… right? But what are the hidden successful business brand attributes? Most business owners spend an inordinate amount of time,...
Building a Digital Platform for Client Engagement

Building a Digital Platform for Client Engagement

Sep 10, 2018 | Branding, Positioning | 0 comments

Building a digital platform can really help you to stand out in business. It’s a way you can publish great content and add value to your marketplace. Even if you are in a competitive sector, you will have much higher lead generation and client engagement if you...
6 Ways to Strengthen Your Business Brand Identity

6 Ways to Strengthen Your Business Brand Identity

Jul 13, 2018 | Branding, Positioning | 0 comments

A major dimension of my strategic marketing work with clients is looking at positioning and branding, where we focus on how to strengthen business brand identity. When I say brand identity, I mean how you present yourself to your target market. While one might...

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