3 Attributes You Can Shamelessly Borrow from Successful Business Brands
When we think about successful business brands, most often it’s the logo that springs to mind – right? But what are the hidden attributes of successful business brands? This article explores three key attributes that you can shamelessly borrow for your own...
Building a Digital Platform for Client Engagement
Building a digital platform can really help you to stand out in business. It’s a way you can publish great content and add value to your marketplace. Even if you are in a competitive sector, you will have much higher lead generation and client engagement if you...
6 Ways to Strengthen Business Brand Identity
How to strengthen business brand identity is a major dimension of my strategic marketing work with clients where we focus on aligning, targeting, positioning and branding. When I say brand identity, I mean how you present yourself to your target market. While one...
Accessing Digital Audiences in the Consulting Profession
Thinking about society today, technology has made our world both smaller and more interconnected, presenting opportunities and challenges personally, socially and professionally. What is an appropriate balance being online or off the radar and how does this influence...Like, Share, Follow …
