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The Art & Science of High Converting Sales Pages – a Recipe for Success

The Art & Science of High Converting Sales Pages – a Recipe for Success

Feb 12, 2021 | Positioning, Pricing | 0 comments

High converting sales pages connect with the target audience, clearly say what’s on offer and move your ideal buyer towards action & purchase. It’s amazing how many business websites, landing pages or sales pages don’t convert because they miss the key...
Creating Freedom in your Business – 3 Myths and a Secret

Creating Freedom in your Business – 3 Myths and a Secret

Oct 16, 2020 | Pricing, Strategy, Work-life balance

Creating freedom in your business and your life is the holy grail for busy professionals and entrepreneurs. We want money to free us to do the things that are important to us, so it makes sense to design your business to fit your life aspirations, which may or may not...
How to Win High End Clients with Low End Offers – a 5-Step Strategy

How to Win High End Clients with Low End Offers – a 5-Step Strategy

Aug 3, 2020 | Pricing, Strategy, Targeting

Learning how to win high end clients for your business is the holy grail for consulting professionals and it’s not as mega difficult or time-consuming as you’re led to believe. Online we’re seeing increasing focus on tactics for gaining superstar...
7 Ways to Work Smarter Not Harder in a Service Business

7 Ways to Work Smarter Not Harder in a Service Business

Jun 2, 2020 | Pricing, Systematising, Work-life balance

How to work smarter not harder in a service business is a question that comes up time and again by busy independent professional service providers. So I put together this quick overview. It covers a few fundamentals on implementing leveraged strategies so that you can...
Evaluating Marketing Profitability in your Business

Evaluating Marketing Profitability in your Business

Sep 18, 2017 | Pricing, Strategy, Tactics

Evaluating your marketing profitability can be challenging – there seem so many unknowns and moving parts. One approach is performance management; used well it can strengthen your capacity for continuous improvement. The success of your marketing strategy hinges...

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