How to Win High End Clients with Low End Offers – a 5-Step Strategy
Learning how to win high end clients for your business is the holy grail for consulting professionals and it’s not as mega difficult or time-consuming as you’re led to believe. Online we’re seeing increasing focus on tactics for gaining superstar...
7 Ways to Work Smarter Not Harder in a Service Business
How to work smarter not harder in a service business is a question that comes up time and again by busy independent professional service providers. So I put together this quick overview. It covers a few fundamentals on implementing leveraged strategies so that you can...
Evaluating Marketing Profitability in your Business
Evaluating your marketing profitability can be challenging – there seem so many unknowns and moving parts. One approach is performance management; used well it can strengthen your capacity for continuous improvement. The success of your marketing strategy hinges...Like, Share, Follow …
