The Lucrative Game of Digital Entrepreneurship
Digital entrepreneurship is where a business embraces innovation and transformation by creating and using digital technologies. For the professional service provider, this is most likely to happen by using online tools to market their services and extend to...
3 Key Tactics to Succeed with a Service Business
A consulting or coaching type service business is a great opportunity for people who have skills or expertise that provide something of value to people, but these days to succeed with a service business you need to go beyond what everyone else is doing. Only about 3%...
Evaluating Your Marketing Profitability
Evaluating your marketing profitability can be challenging – there seem so many unknowns and moving parts. One approach is performance management; used well it can strengthen your capacity for continuous improvement. The success of your marketing strategy hinges...
