Evaluating your marketing profitability can be challenging – there seem so many unknowns and moving parts. One approach is performance management; used well it can strengthen your capacity for continuous improvement. The success of your marketing strategy hinges...
As I launch the new website here I reflect on the coming together of many years building out the consulting, coaching, training and marketing aspects of my core business. In my book “Leveraged Consulting – How to Brand, Market & GROW Your Business...
If there’s one part of strategy that new—and sometimes even established—business owners miss, it’s this: failing to develop a clear understanding of how to identify your ideal client. Too often we think our service or product is “for everyone.” And while it might be...
For most entrepreneurs, success and personal achievement is about more than just getting rich and having material possessions. Success is about whether you met the goals you set for yourself – and whether those goals stretched you to overcome obstacles and make...
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