Are you marketing on Facebook and other social sites?

If so, you might want to rethink your strategy. Here’s why.

Your prospects may not be interested in finding offers on social networks.

While people certainly join Facebook fan pages and follow on Twitter those “brands” they’re interested in, recent research shows consumers find email a more palatable marketing platform for reading and hearing about sales offers.

Today (21st April 2011) eMarketer reported that “Many web users like heading to Facebook for discounts, but some research suggests emails may be preferred—and more effective”.

Here’s results from a recent study from ForeSee Results:

Talking about their preferred social media sites for retail marketing messages, nearly half (47%) US online shoppers refused to choose one at all. Among the rest, Facebook was a clear favourite (40%).

HOWEVER – here’s the REAL DEAL why you shouldn’t be marketing on Facebook …

The survey also confirmed earlier research showing EMAIL still drives more shopping and purchasing than social media. More people subscribe to email lists than follow ‘brands’ on social sites.

The primary purpose of communication and entertainment for most people is keeping in touch with family and friends photos, videos and birthday reminders, and playing games.

With this in mind, a Facebook FAN PAGE is the way to go marketing on Facebook, so you not only promote your brand and your offer, but you can build a whole LIST via an opt-in and drive this using email marketing.

So the key lesson here:

Your marketing on Facebook and Twitter can be useful for alerting folks to your sales offers, but the detail should come to them via email.

A unique insight into a Top Tier Home Business

“An exclusive interview by Wealth Masters International VP of Marketing, Michael Hamburger with UK leader Jay Allyson”

This short video overlay of the WMI Community’s Charge Call I did last month explains the simple blueprint for personal branding and leadership in my WMI business that has skyrocketed my own success over the last 12 months.

Click Here to Get the Full Scoop on

How this Top Tier Home Business

Can Turn your Yearly Income

into Your Monthly Income!

A simple formula for effective direct response marketing for your business

If  you’re in the network marketing home business industry – or any small business for that matter … Are you missing the magic on your message to market match?

Here’s a very simple formula I learned from the direct response marketing experts such as Dan Kennedy and David Ogilvy.

If you want a yard full of deer, do not put a 50 pound block of cheese outside …

If you want to catch tuna, you have to fish in deeper waters than for sprats …

So what’s your bait …. If you want to attract serious business builders …???

Answer: Your direct response marketing must provide …

RELEVANCE and NEED   vs.   CURRENT PAIN/PROBLEM and DESIRED END RESULT

How to do direct response marketing the right way is all about the right message to the right market using the right media.

Imagine how much MORE likely you are to respond to an advert or marketing message that seems to be ‘just for me’  and has an irresistable offer that means you respond … eer …. directly.

Imagine how much LESS you’d have to spend if you did a bit of thinking and research on your target market or existing customers to see who is your most responsive audience.

Message to Market Match – that’s how to do direct response marketing the right way!

If you google ” WMI Reviews “

… you’ll probably get a wealth of

good, bad & ugly WMI reviews!

So does reviewing any home business really matter?

The answer is yes. When you search on WMI reviews … look through several, dig deep, browse their personal blogs (like mine here!).

Try to identify the person’s “WHY”, look for their passion, for their integrity – listen out for specifics, context, action taking … and decide if something resonates with you on a personal level. Is this someone you can work with?

This is one of my personal WMI Reviews and I choose to broadcast it, because I want to help people overcome the current struggles they may be having with a home based internet busines that just isn’t working.

Ever since I became a Wealth Masters International consultant, my own success with a home based internet business finally came through. Why? Because a profitable business model needs to be behind everything you do. WMI has it all.

Couple with the detailed information on my Wealth Group page and our team’s business overview webinar, I hope this  WMI Reviews post goes some way to helping you decide if Wealth Masters International and our team is right for you.

All success! Leave me a comment after you’re done with your own WMI reviews, I’d love to hear your conclusions.

Top Tier Business Opportunity of the Decade is NOW!

Here’s how you can get a fresh perspective.

Come join us on our team webinar and you’ll emerge with a realistic way to create wealth for you and your family.

Recession proof plan … come see if we can add value to your life.

Top Tier Business Opportunity

Click here to register for our live webinar or watch our recorded presentation

Personal development for business is probably one of those aspirations you know is important, but often set aside for later.

But here’s the thing:

“The Quality of your Life is in Direct Proportion to Your Desire to Develop Yourself & Others” – Mike Bernoff, Human Communications Institute.

Do you generally know what you need to do in life to be successful?

Do you have trouble taking consistent action?

For most people it boils down to learning how to motivate yourself.

It’s a bit like going to the gym – on your own, meeting a friend there or having an appointment with a personal trainer 3-4 times a week. Which one is most likely to get you consistency and results?

The Four C’s that you should focus on with your personal development for business are:

1. Communication
2. Confidence
3. Congruency
4. Commitment

If you spend some quality time developing yourself in these critical areas – C4 – this is where you will see massive explosion in your business

Join Mike’s 5 day course and get yourself into massive action for those massive results in your personal development for business.

The $50 Trillion Wealth Transfer and How YOU Can Benefit for your Own Financial Planning Strategies

… click the link  & go to News/Blog for a Free Audio broadcast.

WMI’s Nostradamus of Finance and Co-Founder Kip Herriage partnered with Gerald Celente and Wayne Allyn Root to bring the most valuable commodity…inside information…directly to you.

Do you have uneasy sense that there’s a strange disconnect between the economic reports you keep hearing in the main stream media and the reality of our current economy?

You’ve either decided to take advantage of this massive, never-before-seen movement of wealth, or you’ve decided to ignore it and hope for the best.

Go clue up now on the best financial planning strategies in easy to access form, knowledge you can use right away to put you & your family on the right side of the economic downturn riding the wave!

Is Email Marketing Doing its Job?

Another amusing unsubscribe comment today …. “Too many emails. Too pushy gives the impression your desperate.” Here’s why this is a funny thing …

When you have 10-20 applications coming in every day, we can afford to be fussy and it’s easy to toss such comments aside. It’s a fact that we’re really really selective about who we work with.

Email marketing is an important filter – go ahead and unsubscribe – that’s great, separates the wheat from the chaff!

But it did make me wonder about the limits on email marketing. Only for 30 seconds, mind you, because it just is a brilliant example of email automation working at its best – filtering, sifting and sorting while I was asleep in my bed last night.

So when you get a response like that …. have a smile and enjoy your day

What are YOUR strategies for email marketing? One broadcast a day? 2-3 follow ups per week? More, Less? Leave me a comment below and share the knowledge …

As you build your own business as a member of my team, we’ll be teaching you exactly what you require to stay cutting-edge, credible and work in lead abundance – all the while helping others who take action to create lasting change in their lives.

Meet … The Income Producer (yeah, it’s me!)

The Best Automated SEO Tool is only as Good as your Keywords

Here’s why …

Keywords are what get you ranked in the search engines, like Google. The best automated SEO tools are based on keyword optimisation. BUT, what factors are the MOST and LEAST important for pushing you up the search engine rankings?

With so many different opinions and guides, and google and others changing their algorithms, it’s a tough call knowing what to do. Keyword optimisation based on the latest rules is what the best automated SEO tool will help you with.

Keyword optimisation is the way to make your ‘on-page’  criteria rock!  The more you do, the more you are likely to push your page up high on the search results. Doing it manually can be really tedious. You need to automate the job.

The best automated SEO tool I’ve come across – I use it on my Blog here – is SEOPressor – click the logo for a free trial.

Start with identifying the killer keywords.

You can get your keywords from Google’s own searches using Google Suggest, which is now built into the way the search engine works. If you start typing your search string into google, something relating to your niche, google will start giving you some suggestions.

Pay close attention to these keyword suggestions, because these are the most frequent or most current searches that people are actually doing. There are plenty of other keyword tools and I recommend you layer your keyword research, starting with some broad niche terms and drilling down – see my Keyword Research video.

The key factors to optimise

It’s nuts that almost 90% of the websites on the Internet overlook these simple yet critical factors. Get these right on your pages and you’ll be rocking and rolling in the top 10%, possibly even killing those top spots for some fairly competitive keywords.

• Put your keyword in your domain name. This is mandatory.
• Put your keyword in your titles. If possible, try to wedge in your keyword in every subheading you use as well, provided they are not too many. Specifically, use your keyword in all the H1, H2 and H3 tags that you use.
• Your keyword must figure somewhere in the first sentence of the article.
• Your keyword must figure somewhere in the last sentence of the article.
• Put your keyword as the anchor text in at least one outbound link to a page within your website.
• Use at least one outbound link to an external page, i.e. a page out of your website, which is trustable.
• Use your keyword to a density of 2 to 4% through the webpage in a way that doesn’t compromise the ‘human’ visitor. More than 4% is keyword-stuffing. It makes crazy reading and is a sure fire way to get your website blacklisted by Google.

Sometimes you can’t stuff all of these into your blog post or article or web page … it would just come out ridiculous. So there is an element of common sense and compromise involved!

Do a search on ‘best automated seo tool’ and see where this blog post ranks – remember I published this on 1st March 2011 so it may take a while to rank.

SEOPressor takes care of all these factors, by telling you exactly where you’re at with optimising this list, plus a whole host of further factors prompted or done automatically. This is why in my opinion, SEOPressor is the best automated SEO tool you can invest in – and very affordable too – and is one of my Recommended internet marketing tools.

Best Automated SEO Tool Prompts you to Optimise

When installed (for example the SEOPressor plug in for WordPress), the best automated SEO tool will prompt you to take care of the top criteria, e.g. those listed above. This way you make sure you are dotting all your ‘i’s and cross all your ‘t’s where Search Engine Optimisation is concerned.

After a while, like all good habits, you start doing this as a matter of course, and your SEOPressor Score will be right first time!  Even the best automated SEO tool cannot do the job completely for you, but this goes a long way to total optimisation and ranking #1 on Google.

If you’re doing your own home business reviews, this is a must read …

Today I got an unsubscribe from one of my leads … no big deal, happens all the time. But this time I was devastated and here’s why.

The person left a comment, that read: “Thanks but I am not interested in the product your company sells so do not wish to participate further.”

I know that’s fair enough. When you’re doing your home business reviews, you certainly are looking to resonate somehow with what you market … so why did this upset me so?

Well, the company in question – my primary business – their products are all about  wealth … health … and wisdom (i.e. personal development) … arguably the three most important aspects of living a fulfilled life, wouldn’t you say?

Why would you not be interested in products that can help you not only be financially better off, but help you be the best you can be to accelerate your business?

Are You Stuck in a Negative Rut?

So many of us are stuck in a rut in our mindset, and this affects how we approach our home business reviews and whether we dare to dream. When you’re actually running your business, your mindset affects how you eat, drink and exercise, which in turn affects the energy you feel through the day to run our business and enjoy your life. Would you agree with that?

So back to “the products your company sells“  … dip a toe into our world ….

WEALTH – you can watch the  Conspiracy Against Your Money to empower yourself

Look, see and believe in the value and benefits of our educational product line, as well as get clued up on the economic collapse coming this year 2011 that will decimate most people who fail to appreciate what’s really going on with our governments’ and banks’ shameful money management.

HEALTH & WISDOM – focus on the fundamentals, one day at a time, developing a success mindset

Our entry products cover important and vital knowledge around:

- Developing a Millionaire Mindset
- Reprogramming your Thoughts for Success
- The Fundamentals of Wealth Acceleration
- The Fundamental of Health Acceleration
- Understanding Money & Banking
- Money Management – The Big Investment Lie
- What the Wealth Know about Ownership & Asset Protection
- Advanced Wealth Building Secrets

Success is All in the Mind!

You cannot BE successful as an independent business owner if you don’t achieve success in your mindset and your body as well as in your income. Otherwise we end up sabotaging our own efforts. Ever heard the saying “money doesn’t always make you happy” …?

This is really something that’s rarely mentioned in home business reviews. At least not until AFTER you join. I’m always looking for people with a positive mindset, because I know they stand the most chance of success if they are willing to work as hard on themselves as on their business.

Well, this is precisely why … most people don’t know how to be happy, they haven’t developed a mindset of success … we are kept in that mindset of hoping for luck to save us (lottery mindset) or negative complacency (mistrust mindset). We lock ourselves in a world of ‘lack’ rather than of ‘abundance’.

My blueprint for success

Opt in at the top here for a free 7 day overview. I teach that you need to pin down three things for a business to really work:

1. Positive Mindset;
2. Profitable Business Model; and
3. Marketing that Works

So either my unsubscribed lead did not look, did not see, or did not believe. Perhaps she felt a home business ‘selling’ vitamins, lingerie or holidays was going to lead to greater satisfaction.

The ‘Trap of Disbelief’ in Home Business Reviews

It’s vital those looking for change in their life don’t fall into the trap of disbelieving or dismissing the right business when it does come along. Always do your due diligence.

Pick a company and products that is unique in the market place, that has intrinsic value to people, that is high quality and high impact on the life of indidivuals, families, communities.

It’s good to have a healthy scepticism but don’t get in your own way. Ask yourself ‘What if …’ and look, see
and decide if it resonates with you and feels right in order for you to believe in what’s possible.

Look, See & Allow yourself to Believe

This is precisely why we run our business overview webinars so we can cover everything you need to know to
ask yourself the ‘What if’ question when you do a home business review on Wealth Masters and get all your questions answered before you sign up.

And because you can register free – opt into Home Business Reviews Webinar – and join us live Saturdays or Tuesdays or catch up on our recorded webinar,  there’s no reason at all not to check this out properly …

See you there!

And leave me a comment here below. I’d love to hear your thoughts on this

Jay