SHOW NOTES FOR THIS EPISODE
Businesses are increasingly focusing on how the marketing and design of webinars can be improved, how content can be made more engaging, how to create a more compelling bridge into making an offer, one that conversion into clients.
But the problem is that webinars just aren’t working as well as they used to. In this article, we explore why and what you can do about it.
Webinars are probably more commonplace for business-to-business (B2B) marketing, but they are also excessively being used for business-to-customer (B2C) marketing as well.
There’s now a shift away from webinars towards workshops. Because the problem is that where webinars were working really well a few years ago, now people have got quite wise to the fact that many webinars are essentially just disguised sales events.
In this episode, you’ll learn:
- Why people are avoiding webinars nowadays
- What to do to increase webinar attendance and sales conversions
- How to leverage a self-funded lead generation system using a paid mini-offer.
Links and mentions:
- Forbes article by Lee Glimpel on 10 Ways Webinars Are Broken—And How To Increase Your Webinar Attendance Rates
Resources & support:
- To explore how to make webinars, workshops or mini-offers work for you, book a strategy call with Jay
- Join the Leveraged Business Accelerator – a 12-week digital roadmap program for ambitious entrepreneurs.
Book a Discovery Session with Jay
This 30-minute session is complimentary and completely without obligation. Together, we work out the key dimensions of your strategy and/or sales process that are the likely bottleneck for growth in your business. And from there, we can figure out what kind of support available in the iSuccess Business Academy best suits your time, pace & budget. Our membership and mentoring pricing is totally transparent and super flexible 🙂