Are you ready to start a podcast? Whether you want to host a podcast or want to know more about the behind-the-scenes world of podcasts, this three-episode series will help you see why you might want to start a podcast. It reveals the why, what and how of podcasting...
When we think about successful business brands, most often it’s the logo that springs to mind – right? But what are the hidden attributes of successful business brands? This article explores three key attributes that you can shamelessly borrow for your own...
Building a digital platform can really help you to stand out in business. It’s a way you can publish great content and add value to your marketplace. Even if you are in a competitive sector, you will have much higher lead generation and client engagement if you...
How to strengthen business brand identity is a major dimension of my strategic marketing work with clients where we focus on aligning, targeting, positioning and branding. When I say brand identity, I mean how you present yourself to your target market. While one...
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