Jay Allyson Strategic Marketing for Business Growth

How to Design A Profitable Online Course that Delivers Real Value

Jun 17, 2022 | Developments, Strategy

To build a profitable online course around a core concept, you want to make sure it’s performance boosting and people get the results that you promise. They go about course design all wrong, because there’s a huge distinction between information, knowledge and...

A Simple Online Learning Design for Your Course or Program (with a 5-Step Worksheet)

May 20, 2022 | Developments

Today, we’re diving into the question of how we can deliver really worthwhile learning in a digital and virtual environment, how to map out your online learning design and how to measure it’s achieving the outcomes you promise for your participants. PREFER TO LISTEN?...

How to Create New Revenue Streams in a Consulting Business

Dec 10, 2021 | Developments, Sales, Uncategorized

For consultants, coaches and practitioners who are building a business around you, your expertise, your unique value proposition, it’s important you have more than one ‘offer’. Today we’re going to dive into ten new revenue streams in a consulting...

Reflecting on One Year Podcast Success Metrics, Myths and Magic

Nov 5, 2021 | Aligning, Developments, Strategy, Success mindset

Today is special! It’s one year since we launched the Leveraged Business Podcast WOOHOO! 52 weeks of content about creating leverage in your business and achieving true freedom working smarter not harder. As we celebrate the show’s one year anniversary, I’m reflecting...

Planning High End Group Programs – Part 2 Creating a First-Rate Customer Experience

Oct 8, 2021 | Developments, Positioning, Sales

Today, we are continuing along our 5-step process for planning high end group programs. In part 1, we focused on designing a transformational journey for your clients. In part 2, we’re looking more at the delivery and creating a first-rate customer experience. Because...