Jay Allyson Strategic Marketing for Business Growth

Professional Identity in Business: A Consultant vs Coach Dilemma?

Mar 17, 2023 | Business support, Positioning, Thought leadership | 0 comments

Choosing the right professional identity in business is important. It drives the approaches we take when working with clients. Deciding to call yourself consultant vs. coach can significantly impact your success attracting the right clients to your business. Likewise,...

How to Win Corporate Clients With Consultative Prospecting and Compelling Proposals

Oct 7, 2022 | Positioning, Pricing, Sales

Hello, and welcome back – we’re continuing our three-part mini-series on 6 steps to B2B sales, how to find, engage and get corporate clients consistently.PREFER TO LISTEN? Why consultants, coaches, trainers and other expert service providers find it hard to win...

Successfully Marketing Online Courses to Earn What You’re Worth

Jul 1, 2022 | Positioning, Pricing, Sales

If you’re wondering how to marketing online courses, here’s my take. Because no matter what business you’re in, we’re all in the business of marketing. Once you’ve landed on a great core concept, designed and created a great course, the next big step to...

Why Having a Core Concept for Your Business Helps You Get Better Clients and Charge Higher Fees

Jun 3, 2022 | Branding, Positioning

A core concept for your business is the big idea that you wrap your products, programs or services around, that you create a demand narrative and story for, and that enables you to showcase your thought leadership and earn your worth. It’s something you can really...

10 Steps to Successful Brand Positioning for Consultants

Mar 25, 2022 | Positioning, Success mindset, Thought leadership

Successful brand positioning for consultants is all about your credibility as an expert and sharing something of yourself too. In the digital marketplace, both are the key to a growing business. Businesses stay afloat when they gain years of experience and...