Jay Allyson Strategic Marketing for Business Growth

Building a Sustainable Business for Leveraged Living

May 6, 2022 | Scaling, Strategy, Thought leadership, Work-life balance

If you want to build a sustainable business, you need to ensure you get your work and life in balance. Leverage hold the key to success in this regard, so you can run your business not have it running you! In this article, adapted from the preface of my book I set out...

Creating Flexible Consulting Models of Delivery that Scale

Feb 25, 2022 | Growth, Scaling

Is it possible for consultants, coaches and specialists to achieve flexible consulting models of delivery that scale and feel bespoke to your client? Today, I’m tackling the impossible – how to achieve Scalable Delivery that Feels Bespoke to your client. We’ll look at...

How to Craft an Offer & Sell It Fast – Part 1, Creating Online Group Programs

May 14, 2021 | Growth, Scaling, Strategy

Working with clients 1:1 is great and can be very rewarding, but with more people working virtually and the ease of setting up online group programs, it doesn’t have to be your entire business model if you learn how to create online group programs. If you’re ready to...

Improve Workflow Efficiencies With Client Acquisition Process Mapping

Apr 23, 2021 | Scaling, Systematising

Client acquisition process mapping is a great way to improve workflow efficiencies. It’s a key route to creating leverage in your business. I absolutely LOVE creating workflows. I do it for my own business and I help my clients do it. And what I love most is...

How to Transition Client Work to a Group Program from 1-to-1 to 1-to-Many

Apr 16, 2021 | Business support, Growth, Scaling, Strategy

In this article, I’m diving into how to transition client work to a group program using examples of how consultants, coaches and other solo practitioners are shifting 1:1 to 1: many business model to create fast growth and scalability for the business. PREFER TO...