Referral Marketing for Warm Lead Generation
Do you routinely record or check back on how clients are referred to you? And if so, are you using that information to guide your marketing interventions? With a shift in digital marketing, it’s so much easier to leverage customer relationship systems and...
Why Positioning and Pipeline Development are Critical First Steps for Successful B2B Selling
How do you position yourself to become one of the “fortunate” professionals who consistently get corporate clients and build lucrative businesses through B2B selling? Over three parts, I’m sharing how to find, engage and win contracts selling into...
Effective CEO Succession Planning for Small Business Owners
Questions I hear about effective CEO succession planning for small business owners are in the main about what it is, why you should be thinking of it ahead of time, and what are the benefits. This article walks you through some of the key considerations. PREFER...
