Episode 074 – Get Corporate Clients Consistently with this 6 Step B2B Selling Process

– Part 2 Don’t Start in the Middle

the leveraged business podcast cover image


How do you position yourself to become one of the “fortunate” professionals who consistently get corporate clients and build lucrative B2B businesses?

Most consultants and coaches are experts in their subject matter or field of practice, but hate the whole promoting, prospecting and pitching part of running their own business.

In this mini-series, I share 6 steps to find, engage and win contracts with business-to-business clients. Because most consultants, coaches and experts go about B2B sales all wrong or they miss vital steps. It’s a process that has served my business very well.

In this second part, we continue through steps 3 and 4 of the six steps, talking about prospecting and proposals. I’ll be saying more about the order of play and the mistake most consultants make starting in the middle, jumping into steps 3 or 4 and even 5 without the necessary prep work.