Ep28: Leveraged Content Planning Strategies and Copywriting that Connects, Cultivates and Converts Your Audience into Customers & Clients

– Interview with Laura McDouall

Leveraged business content and copy writing strategies
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Do you struggle with the whole job of creating great content and writing great copy? Do you want content planning strategies and copy writing tips that help you communicate with your target market in a way that connects and converts? Then you’re in the right company with my guest on today’s episode.

Well, whether your services are B2C or B2B, you will get a tonne of very practical tips from content strategy to copywriting, plus an amazing content planner you can download for free – see resources links below.

My guest this week is the magical Laura McDouall – CEO of The Copy Fix and founder of the Copywriting Project and Copy Creators Club and in this interview, we dive into three key pieces of the content puzzle from the leveraged business perspective.

First, we look at strategy and how to build a purpose-driven content plan. Second, we explore the leverage you gain when you write copy that converts, sharing tips and tactics you can implement right away. Third, we reveal some ways to achieve “double leverage” across all your content marketing and copywriting.

And finally, I’ll be quizzing Laura about the strategies she’s been putting in place over the last 18 months to create leverage in her own business – watch out for some amazing strides and big leaps for how Laura’s scaling her influence, impact and income.

From getting clear on your message and copy that converts to planning and creating different kinds of content, this interview gives you successful strategies and copy fixes that help you to attract, connect and inspire your ideal audience.


leveraged content strategies with laura mcdouall

What we discuss: 


Resources & support:

Join The Copywriting Project Facebook group for Friday lives with Laura – it’s free and it’s fab!

Download Laura’s amazing Content Planner spreadsheet at bit.ly/thecontentfix