002  The 5Ps of Sustainable Business Success in Challenging Times

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When the market gets tough and client work is drying up, do you push through or pivot to achieve success in a consulting business? While “success” is a very individual thing linked to your goals – financial, professional and personal – what drives it is a formula anyone can develop. 2020 has certainly imposed business design challenges on all of us in many different ways. How are you managing? What is it exactly that separates the top 10% from the rest of the industry?

Perhaps an odd place to find insights into sustainable business success, but the movie Matrix Revolutions has some amazingly profound lessons for us. And it gives us our first of five Ps for sustaining a meaningful and profitable consulting or coaching business as we navigate the challenging times of coronavirus restrictions as one example of forced change in the environment in which we live and work.

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