Leveraged Consulting in the Digital Age
How to Build and Grow a Successful Service Business in an Increasingly Competitive Marketplace
Out Now on Amazon for 2020
If you’re looking to grow your consulting or coaching business and you have ambition, drive, a sense of adventure, willingness to learn and the spirit to succeed, Leveraged Consulting in the Digital Age is definitely worth your attention.
Why get it…
Building a leveraged consulting business is a natural next stage of a journey you have already begun as an independent professional expert and a service provider.
Leveraged consulting is your secret weapon & competitive advantage in an increasing busy market.
Although professional services such as consulting and coaching is growing fast as an industry, competition and client scepticism concerning value for money is growing too.
This book helps you manoevre into a prime position, harnessing the power of digital to engage, educate and enrol your ideal clients using more leveraged strategies than your more traditional counterparts.
A leveraged strategy should resonate very strongly if you see yourself as:
- An ambitious entrepreneur not just a freelancer;
- An inspiring leader & guide not just a hired help; and
- A results-driven expert not just a day-rate service provider.
What will I get out of it?
LEVERAGED CONSULTING IN THE DIGITAL AGE shows you how to make the leap from self-employed supplier of ‘me too’ services to in-demand ‘go-to’ expert for next level business growth.
If you’ve ventured out on your own, started as a professional services business and hopefully achieved some success, you can count yourself an entrepreneur. But maybe you find yourself hitting some stumbling blocks in terms of consistent income, time freedom and sustainable growth.
Leveraged consulting helps you overcome many of the common frustrations that professional experts face in clarifying their message, picking a profitable niche, creating a compelling ofer, attracting their best clients and creating reliable revenue streams.
The book comes with an extensive companion workbook and business diagnostics to help you evaluate the current state of play across the iSuccess 7-dimensions framework so you can develop your own digital roadmap towards a leveraged consulting model that best suits how you want to work and live.
Jay Allyson Dempster, PhD
Business Consultant, Educator & Author
Founder of the iSuccess Business Academy
CEO & Managing Partner, Belanda Consulting
Opt-in for Free Intro Chapter + Special Offers
And... there's more coming 🙂
#1 The book’s available to pre-order on Amazon – only on kindle, but the paperback is out in a few days.
#2 There’s a whole Companion Workbook & Diagnostic ‘Leverage Test’ you get for FREE to use with the book.
#3 You can join our new facebook group for iSuccess, called The Leveraged Living Club, where you get to network with other professional practitioners excited to leverage their expertise and grow their business.
#4 I’m opening up the iSuccess Business Academy membership soon – with access to courses and resources to help you create and implement your own roadmap for digital success.
#5 I’m soon to embark on a new PODCAST – The Leveraged Way to Business Growth – available soon on iTunes etc
What the book helps you to do
Leveraged Consulting in the Digital Age aims to help you:
#1 Think differently about how you market and deliver your professional expertise – with regards to business models, packaging, pricing, lead generation and recurring revenue.
#2 Identify growth blockers – the elements in your business design that are most likely holding you back in growing your business in terms of the mindset, marketing message, operational processes and the leveraged strategy you need to break through your current income ceiling.
#3. Create your own leveraged roadmap for transforming your current consulting, coaching or other service business into a more profitable, dependable and scalable enterprise that serves your prospects and clients in a value-driven and digitally smart manner.
Core concepts in Leveraged Consulting in the Digital Age include:
- Strategic marketing for business growth
- Entrepreneurship for professional experts
- Education as a tool for marketing & revenue generation
- Paradigm shifts for the success mindset
- Brand clarity, positioning & visibility for competitive advantage
- Building trust through authentic engagement processes
- Value-driven marketing to overcome selling resistance
- Demonstration as a basis for client acquisition
- Delivering value & charging what you’re worth
- Automating your content & communication systems
- Digital transformation & reaching a global audience.
What topics are covered
The book’s preface & introduction is available to download free – see below.
Together this provides an overview of why I wrote the book, why it’s important to achieving independent success as a professional service provider in today’s digital arena. We look at typical growth plateaus for freelancers & service firms and consider the role that digital can play in marketing and revenue streams to leverage both your expertise & your time.
In Chapter 1 of the book, we look at the Power of Leverage – redefining the term “leveraged” for consulting businesses and exploring the payoffs compared to the traditional ‘time for money’ revenue model typical for most service provider and agency businesses.
To understand why this is an important mind shift, in Chapter 2 we turn towards Leveraged Strategy, to understand the major strategic imperatives, such as responding to market shifts & growth trends, and how to prepare yourself for success winning clients in the digital arena.
Building anything, foundations are critical. We look next at Leveraging YOU, in terms of aligning your expertise and message with a profitable target market and positioning yourself for visibility and engagement with your audience.
The next three chapters focus on Leveraged Marketing, Leveraged Sales and Leveraged Delivery – the common theme is being the way education can act as a powerful tool for business growth and introducing the Engage-Educate-Enrol pathway to get more of your ideal clients deciding to work with you.
The book covers the key areas where leverage opportunities exist, and in the final Chapter, I’ve provided you with starting points to self-evaluate your business as a way to create your own leveraged roadmap to success – foundational ideas for strategic thinking, practical implementation for improving your current business and a direction of travel for future plans.
Both paperback and Kindle editions of the book include “The Leverage Test” – a free Business Diagnostics Workbook, Action Planner and Success Checklists so you can take your ideas and actions notes from the book deeper into planning and implementing digital transformation.
An invitation to join the iSuccess Business Academy is the next best step and there’s a free first month for all my book readers.
And don’t forget to join our free iSuccess private FB group – The Leveraged Living Club!
Book a Discovery Session with Jay
This is a 30-minute session is complimentary and completely without obligation. Together, we talk through your business goals and I can help you understand the key dimensions to achieving the success you want. We look at how you’re currently marketing yourself and your sales process to see where things can be improved to support growth in your business. From that vantage point, we can then figure out what kind of support you need that best suits your time, pace & budget. Our pricing is totally transparent.