Leveraged Consulting in the Digital Age
Audiobook edition coming next month.
Out Now on Amazon
Want to start reading my new book?
Just tell me where to send it …
If you’re looking to grow your consulting or coaching business and you have ambition, drive, a sense of adventure, willingness to learn & the spirit to succeed, Leveraged Consulting in the Digital Age is definitely worth your attention.
Amazon Best Seller in FIVE categories
- Business Consulting
- Business Skills
- Service Industry
- Small Business Sales & Selling
- Nonprofit Organisations & Charities
And... there's more 🙂
#1 The book’s available to order from Amazon in both paperback and kindle editions, and I’m planning an audiobook later in the year.
#2 When you buy the book you get free access to a digital copy of the Companion Workbook – “The Leverage Test” Business Diagnostics, Action Planner & Success Checklist.
#3 Join our new private facebook group The Leveraged Living Club, where you get to network with other professional practitioners excited to leverage their expertise and grow their business.
#4 I’m opening up the iSuccess Business Academy to new members soon – and book buyers get a promo for a free month as a taster to the courses and resources to help you create and implement your own digital roadmap for success.
(If you can’t wait, then book yourself a private 60-minute Digital Roadmap strategy session with me here.)
#5 This Autumn, I’ll be launching The Leveraged Business Podcast – watch this space, exciting stuff!
Why read it…
Building a leveraged business is a natural next stage of a journey you have already begun as an independent professional expert and a service provider. Whether you want to improve your digital brand and visibility to leverage your expertise in more effective ways, create streamlined processes and systems for leveraged marketing & sales or delivery of what you offer in a digital product or programme, this Leveraged Consulting in the Digital Age provides the handbook for your success.
Leverage is your secret weapon & competitive advantage in an increasing busy market.
Although professional services such as consulting and coaching is growing fast as an industry, competition and client scepticism concerning value for money is growing too. This book helps you manoeuvre into a prime position, harnessing the power of digital to engage, educate and enrol your ideal clients using more leveraged strategies than your more traditional counterparts.
A leveraged strategy should resonate very strongly if you see yourself as:
- An ambitious entrepreneur not just a freelancer;
- An inspiring leader & guide not just a hired help; and
- A results-driven expert not just a day-rate service provider.
LEVERAGED CONSULTING IN THE DIGITAL AGE shows you how to make the leap from self-employed supplier of ‘me too’ services to in-demand ‘go-to’ expert for next level business growth.
If you’ve ventured out on your own, started as a professional services business and hopefully achieved some success, you can count yourself an entrepreneur. But maybe you find yourself hitting some stumbling blocks in terms of consistent income, time freedom and sustainable growth.
Leveraged consulting helps you overcome many of the common frustrations that professional experts face in clarifying their message, picking a profitable niche, creating a compelling offer, attracting their best clients and creating reliable revenue streams.
The book comes with an extensive companion workbook including “The Leverage Test” business diagnostics to help you evaluate the current state of play across the iSuccess 7-dimensions framework so you can develop your own digital roadmap towards a leveraged consulting model that best suits how you want to work and live.
Jay Allyson Dempster, PhD
Business Consultant, Education Specialist & Author
Founder of the iSuccess Business Academy
CEO & Managing Partner, Belanda Consulting
It’s a Game Changer
In the Preface, I talk about why I wrote the book and why it’s important to achieving independent success as a professional service provider in today’s digital arena. The Introduction focuses on the problem most freelance consultants & small service firms typically face in terms of growth and income plateaus. It introduces you to the role that digital can play in transforming how you can leverage both your expertise & your time.
You can look at the chapter structure & table of contents, read the full preface & introduction in the free overview available to download (top & bottom of this page).
Leveraged Consulting in the Digital Age aims to help you:
#1 Think differently about how you market and deliver your professional expertise – with regards to business models, packaging, pricing, lead generation and recurring revenue.
#2 Identify growth blockers – the elements in your business design that are most likely holding you back in growing your business in terms of the mindset, marketing message, operational processes and the leveraged strategy you need to break through your current income ceiling.
#3. Create your own leveraged roadmap for transforming your current consulting, coaching or other service business into a more profitable, dependable and scalable enterprise that serves your prospects and clients in a value-driven and digitally smart manner.
What topics are covered
After the Preface & Introduction, Chapter 1 of the book looks at the Power of Leverage – redefining the term “leveraged” for consulting businesses and exploring the payoffs compared to the traditional ‘time for money’ revenue model typical for most service provider and agency businesses.
To understand why this is an important mind shift, in Chapter 2 we turn towards Leveraged Strategy, to understand the major strategic imperatives, such as responding to market shifts & growth trends, and how to prepare yourself for success winning clients in the digital arena.
Building anything, foundations are critical. We look next at Leveraging YOU, in terms of aligning your expertise and message with a profitable target market and positioning yourself for visibility and engagement with your audience.
The next three chapters focus on Leveraged Marketing, Leveraged Sales and Leveraged Delivery – the common theme is being the way education can act as a powerful tool for business growth and introducing the Engage-Educate-Enrol pathway to get more of your ideal clients deciding to work with you.
The book covers the key areas where leverage opportunities exist, and in the final Chapter, I’ve provided you with starting points to self-evaluate your business as a way to create your own leveraged roadmap to success – foundational ideas for strategic thinking, practical implementation for improving your current business and a direction of travel for future plans.
Both paperback and Kindle editions of the book include “The Leverage Test” – a free Business Diagnostics Workbook, Action Planner and Success Checklists so you can take your ideas and actions notes from the book deeper into planning and implementing digital transformation.
An invitation to join the iSuccess Business Academy is the next best step and there’s a free first month for all my book readers.
And don’t forget to join our free iSuccess private FB group – The Leveraged Living Club!
Core concepts in the book include:
- Strategic marketing for business growth
- Entrepreneurship for professional experts
- Education as a tool for marketing & revenue generation
- Paradigm shifts for the success mindset
- Brand clarity, positioning & visibility for competitive advantage
- Building trust through authentic engagement processes
- Value-driven marketing to overcome selling resistance
- Demonstration as a basis for client acquisition
- Delivering value & charging what you’re worth
- Automating your content & communication systems
- Digital transformation & reaching a global audience.
The book comes with a free digital copy of the companion workbook: The Leverage Test – Business Diagnostics Workbook, Action Planner and Success Checklists. I suggest mid-way through reading you “take the temperature” so to speak on your business with this self-evaluation.
The workbook also includes space to record your ideas and actions notes from the book and success checklists to help you with planning and implementing your leveraged roadmap to digital transformation.
You can get the print copy from Amazon.
Become a member of the iSuccess Business Academy and use your book promo code to get a free first month (value £67).
Join our free iSuccess private FB group @ The Leveraged Living Club.
WANT A TASTE?
By opting in, you will receive iSuccess insights and special offers only if you confirm your permission in the email confirmation from jayallyson.com. If you haven’t received it within a few minutes, please check your junk/spam folder. I promise not to bombard you with emails and if what I send is not useful you can unsubscribe any time.
Book a FREE Discovery Session with Jay
This is a free 30-minute session – as in it’s complimentary and completely without obligation. Together, we talk through your business goals, current issues and we’ll go through some of the key dimensions you need to consider that make the difference to achieving the success you want. We look at your marketing and your sales process to see which areas of improvement can have the the biggest impact. From that vantage point, we will figure out the best kind of support to suit your time, skills & budget. Our packages are super flexible so you’re in control of the project.