How to Brand, Market & GROW Your Business
as an Educational Entrepreneur in the Digital Age
If you’re looking to grow your consulting or coaching business and you have ambition, drive, a sense of adventure, willingness to learn and the spirit to succeed, Leveraged Consulting is worth your attention.
Becoming an educational entrepreneur is the natural next stage of a journey you have already begun as a professional expert and a service provider…
You are in a prime position to harness the power of digital to engage, educate and enrol your ideal clients. When you demonstrate you can help people by actually helping them, it’s a classic ‘win-win’ recipe for success.
A leveraged strategy should resonate very strongly if you see yourself as:
- An educator as well as a consultant, coach or adviser;
- An inspiring leader & guide not just a hired help; and
- An ambitious entrepreneur not just a day-rate service provider.
IN MY NEW ‘LEVERAGED CONSULTING’ BOOK, I TEACH YOU HOW TO MAKE THE LEAP FROM SELF-EMPLOYED SUPPLIER OF ‘ME TOO’ SERVICES TO IN-DEMAND ‘GO-TO’ EXPERT FOR ‘NEXT LEVEL’ BUSINESS GROWTH.
If you’ve ventured out on your own, started your own business and hopefully achieved some success, you can count yourself an entrepreneur. But maybe you find yourself hitting some stumbling blocks in terms of consistent income, time freedom and sustainable growth.
Leveraged Consulting is based around the iSuccess 7-dimensions framework and helps you build your business strategically. We start by leveraging your purpose, tapping into your personal goals, passions and professional expertise and matching this to the kinds of people you want to help as clients.
This process helps you overcome many of the common frustrations that professional experts face in clarifying their niche, crafting a compelling brand message, attracting their best clients and creating reliable revenue streams.
Jay Allyson Dempster, PhD
Consultant, Business Owner, Educator, Author
Available soon via Amazon in Kindle, Print & Audio
What the book helps you to do
#1 Think differently about how you market and deliver your professional expertise – with regards to business models, packaging, pricing, lead generation and recurring revenue.
#2 Identify growth blockers – the elements in your business design that are most likely holding you back in growing your business in terms of the mindset, marketing message, operational processes and the leveraged strategy you need to break through your current income ceiling.
#3. Create your own business roadmap for transforming your current consulting or coaching services into a more profitable, dependable and scalable enterprise that serves your prospects and clients in a value-driven and digitally smart manner.
Core concepts in Leveraged Consulting include:
- Strategic marketing for business growth
- Entrepreneurship for professional experts
- Education as a tool for marketing & revenue generation
- Paradigm shifts for the success mindset
- Brand positioning, differentiation & competitive advantage
- Building trust via authentic engagement processes
- Value-driven marketing to overcome selling resistance
- Demonstration as a basis for business development
- Delivering value & charging what you’re worth
- Automating your content & communication systems
- Digital transformation & reaching a global audience.
What topics are covered
The book’s introduction is available to download free – see below.
This provides an overview of what we mean by “leveraged” consulting and the payoffs compared to the traditional ‘time for money’ business model for consulting, coaching & other expert services.
To understand why this is an important mind shift, we look at the major strategic imperatives, such as responding to market shifts & growth trends, and how to prepare yourself for success winning clients in the digital arena.
Building anything, foundations are critical. In the introduction, I present 7-dimensions for success and why education can act as a powerful tool for business growth.
We look at typical growth plateaus for freelancers & service firms and consider the role that digital can play in marketing and revenue streams to leverage both your expertise & your time.
After the introduction, the book runs over three parts: Principles, Practices & Plans, providing you with a solid roadmap to success – foundational ideas for strategic thinking, practical implementation for improving your current business and a direction of travel for future plans.