The Blog

Catch up on ideas, insights, innovation …

A Framework for Building Entrepreneurial Resilience

A Framework for Building Entrepreneurial Resilience

  Resilience is a term that resonates in both personal and professional spheres, but it's often misconstrued as a simple ability to "bounce back" from adversity. In truth, building entrepreneurial resilience goes far beyond this, encompassing a proactive stance...

Fostering, Celebrating and Leveraging Entrepreneurial Resilience

Fostering, Celebrating and Leveraging Entrepreneurial Resilience

On the back of our three-year anniversary of the Leveraged Business Podcast and this being our 100th episode, I’m celebrating entrepreneurial resilience. And I’ve chosen to celebrate in a particular way, and I think you’ll like it. Welcome everyone – I hope you’re...

Create AI Courses That Sell with Transformational Learning Designs

Create AI Courses That Sell with Transformational Learning Designs

If you're looking to create AI courses that sell, you need to stand out in what is an increasingly saturated and competitive market. With the advent of generative AI tools like ChatGPT, over the past year the proliferation of online courses has been astonishing, and...

10 Seasonal Living Strategies to Cope with the End of Summer Blues

10 Seasonal Living Strategies to Cope with the End of Summer Blues

If you’re feeling the end-of-summer blues, here's an impromptu episode with a checklist of strategies you can use to transition smoothly and joyfully into the new season. Plus a 5 element personal archetypes quiz and recommendation for how to embrace seasonal living...

Using Avatars to Drive Customer Centric Content and Copy

Using Avatars to Drive Customer Centric Content and Copy

There are many ways to harness customer avatar work to inform your content strategy and create customer centric content and copy. This helps align what you write about, when and where to write what, and how to connect and nurture your audience in a way that converts...

Why Defining Your Ideal Client Avatar Helps Drive Business Success

Why Defining Your Ideal Client Avatar Helps Drive Business Success

First of a three-part series focused on leveraging the power of an Ideal Client Avatar, where I’ll be sharing not only how to go about defining your Ideal Client Avatar or ICA, but also how to use it to your advantage to drive every aspect of your business from...

Nifty Tech Tools to Manage Email & Social Media Overwhelm

Nifty Tech Tools to Manage Email & Social Media Overwhelm

Welcome back – this is the second of two articles where I’m sharing some very practical strategies that help us to manage email and social media for your business so you're better equipped to limit distractions and that feeling of overwhelm. If you haven’t listened to...

5 Steps to Boost Business Productivity by Managing Distractions

5 Steps to Boost Business Productivity by Managing Distractions

Today I’m sharing some techniques that help create better work habits so you can stop getting distracted, boost business productivity, and start getting your most important work done! Because as business owners, we all want to create more momentum, leverage our time...

Mastering Discovery Calls to Improve Sales Conversions

Mastering Discovery Calls to Improve Sales Conversions

If you're looking to improve sales conversions for your consulting, coaching or training business, in this article, we'll discuss one of the most crucial aspects of client acquisition - the discovery session. We'll explore effective strategies to pre-qualify potential...

10 Essential Steps for Successful Product Launches

10 Essential Steps for Successful Product Launches

Welcome back for part 2 of getting you from idea to successful product launch and today we’ll be creating the actual product launch strategy. You will learn ten essential steps, and how to implement them. If you haven’t gone through part 1 - you can you listen on the...

4 Product Launch Strategies You Can Create and Implement Fast

4 Product Launch Strategies You Can Create and Implement Fast

Product launch strategies can feel quite daunting if you haven't done a structured campaign before. You might have a great idea, but bringing it to life and getting it in front of the right audience can be a complex process. In this article, I’ll be walking you four...

Professional Identity in Business: A Consultant vs Coach Dilemma?

Professional Identity in Business: A Consultant vs Coach Dilemma?

Choosing the right professional identity in business is important. It drives the approaches we take when working with clients. Deciding to call yourself consultant vs. coach can significantly impact your success attracting the right clients to your business. Likewise,...

Selling to C-Suite Executives: A 10-Step Strategic Approach

Selling to C-Suite Executives: A 10-Step Strategic Approach

As a business leader or sales professional, connecting into organisations and selling to C-suite executives can be a challenging task. It requires a strategic approach that goes beyond just pitching products and services. The C-Suite is a group of high-level...

Setting Boundaries for Working from Home

Setting Boundaries for Working from Home

For most small business owners, setting boundaries working from home feels like a challenge, right?!! All those distractions, people interrupting you because ‘well, you’re there’. Yet you’ll be amazed at how much more productive you are when you set boundaries. ARE...

Referral Marketing for Warm Lead Generation

Referral Marketing for Warm Lead Generation

Do you routinely record or check back on how clients are referred to you? And if so, are you using that information to guide your marketing interventions? With a shift in digital marketing, it's so much easier to leverage customer relationship systems and marketing...

Effective CEO Succession Planning for Small Business Owners

Effective CEO Succession Planning for Small Business Owners

Questions I hear about effective CEO succession planning for small business owners are in the main about what it is, why you should be thinking of it ahead of time, and what are the benefits. This article walks you through some of the key considerations.   PREFER...

Successfully Marketing Online Courses to Earn What You’re Worth

Successfully Marketing Online Courses to Earn What You’re Worth

If you're wondering how to marketing online courses, here's my take. Because no matter what business you’re in, we’re all in the business of marketing. Once you’ve landed on a great core concept, designed and created a great course, the next big step to tackle is to...

How to Design A Profitable Online Course that Delivers Real Value

How to Design A Profitable Online Course that Delivers Real Value

To build a profitable online course around a core concept, you want to make sure it's performance boosting and people get the results that you promise. They go about course design all wrong, because there’s a huge distinction between information, knowledge and...

Building a Sustainable Business for Leveraged Living

Building a Sustainable Business for Leveraged Living

If you want to build a sustainable business, you need to ensure you get your work and life in balance. Leverage hold the key to success in this regard, so you can run your business not have it running you! In this article, adapted from the preface of my book I set out...

How to Generate Buyer Leads When Webinars Aren’t Working

How to Generate Buyer Leads When Webinars Aren’t Working

Businesses are increasingly focusing on how the design of the webinars can be improved, how content can be improved to create a more compelling bridge into making an offer, one that conversion into clients. But the problem is that webinars just aren’t working as well...

10 Steps to Successful Brand Positioning for Consultants

10 Steps to Successful Brand Positioning for Consultants

Successful brand positioning for consultants is all about your credibility as an expert and sharing something of yourself too. In the digital marketplace, both are the key to a growing business.   Businesses stay afloat when they gain years of experience and...

Creating Flexible Consulting Models of Delivery that Scale

Creating Flexible Consulting Models of Delivery that Scale

Is it possible for consultants, coaches and specialists to achieve flexible consulting models of delivery that scale and feel bespoke to your client? Today, I’m tackling the impossible – how to achieve Scalable Delivery that Feels Bespoke to your client. We’ll look at...

4 Ways to Fix a Leaky Sales Funnel

4 Ways to Fix a Leaky Sales Funnel

For any business owner, an online sales funnel is probably the most important marketing tool you have, but do you know how to fix a leaky sales funnel? Even if you’re B2B, you still need a watertight process to find leads and nurture the trust relationship towards a...

How to Create New Revenue Streams in a Consulting Business

How to Create New Revenue Streams in a Consulting Business

Building revenue streams in a consulting business, or coaching business, that is based around you - your expertise, your unique value proposition - it's important you have more than one 'offer'. Today we’re going to dive into ten new revenue streams in a consulting...

Reflecting on One Year Podcast Success Metrics, Myths and Magic

Reflecting on One Year Podcast Success Metrics, Myths and Magic

Today is special! It’s one year since we launched the Leveraged Business Podcast WOOHOO! 52 weeks of content about creating leverage in your business and achieving true freedom working smarter not harder. As we celebrate the show’s one year anniversary, I’m reflecting...

5 Steps to Get Corporate Clients

5 Steps to Get Corporate Clients

One of the biggest questions I get asked all the time by consultants, coaches and service providers who work in the business-to-business or B2B space selling into organisations is how can I get corporate clients or corporate contracts. And it’s an interesting question...

How You Can Get The Leveraged Business Podcast Listener Bonus

How You Can Get The Leveraged Business Podcast Listener Bonus

As we approach the end of our first year of the Leveraged Business Podcast, I’d like to take a few minutes this week to talk about ways you as a podcast listener or article reader, and hopefully a subscriber, can help the show succeed going forward. If you’ve heard of...

Creating a Business Dashboard for Customer Journey Data Analytics

Creating a Business Dashboard for Customer Journey Data Analytics

Do you have a clear view of how your clients go from first hearing about you to becoming loyal customers? This is a process we call customer journey, and understanding and getting good data insights across each step in the journey can help you attract more ideal...

Choosing Client Acquisition Systems That Work for Your Business

Choosing Client Acquisition Systems That Work for Your Business

Today we dive deeper into examples of discovery, relationship and sales mechanisms to identify the best turnkey client acquisition systems that fit you and your business. We go through each of the three steps to attract, nurture and enrol clients and I share some...

3 Turnkey Business Systems to Create a 6 Figure Revenue

Turnkey business systems are a critical piece of the puzzle for a leveraged business. For consultants, coaches and other solo practitioners, there are really only three systems you need to get into play to be on your way to achieving a six figure revenue in your...

Attract More Clients with Irresistible Packaged Offers

Attract More Clients with Irresistible Packaged Offers

Have you ever put a website or sales page together, even created a new service or program, that you thought was one of your best irresistible packaged offers in terms of visible value and got little engagement, and no sales whatsoever? That’s what we’re tackling in...

How to Create a Visible Value Proposition in the Marketplace

How to Create a Visible Value Proposition in the Marketplace

All businesses have some kind of value proposition. Sadly, many are not unique, visible or properly leveraged. As a consultant or coach, I’m sure you offer immense value in the knowledge, skills, experience you can use to help your clients. But how do you promote it...

How to Unblock Your Business Bottlenecks

How to Unblock Your Business Bottlenecks

*** CRASH *** Is that the sound of a business bottlenecks breakthrough? Or is it you hitting another brick wall? AGHHHH!!! Urggg!!!! Over and over … Til your head hurts…pfff And you lose the ability to think, run, hide!  So, want to know the number one big question I...

4 Steps of a Successful Podcast Launch Plan

4 Steps of a Successful Podcast Launch Plan

Today we continue the three-part series on the power of podcasting to build an engaged audience, and move from from the 'why start a podcast' topic of last week to the actual podcast launch plan. If you decided a podcast is something for you, or if you’re still...

Why Start a Podcast and What’s Involved

Why Start a Podcast and What’s Involved

Are you ready to start a podcast? Whether you want to host a podcast or want to know more about the behind-the-scenes world of podcasts, this three-episode series will help you see why you might want to start a podcast. It reveals the why, what and how of podcasting...

How Leveraging Online Group Programs Helps Attract More Clients

How Leveraging Online Group Programs Helps Attract More Clients

The big question that comes up for many of you looking to attract more clients into their business is this: is creating a group program worth it? Quite often, when we’re looking at ways to create leverage in a business, it’s easy to jump to a group program as an...

Improve Workflow Efficiencies With Client Acquisition Process Mapping

Improve Workflow Efficiencies With Client Acquisition Process Mapping

Client acquisition process mapping is a great way to improve workflow efficiencies. It's a key route to creating leverage in your business. I absolutely LOVE creating workflows. I do it for my own business and I help my clients do it. And what I love most is that it’s...

How to Set Yourself Up for Effective Sales Calls

How to Set Yourself Up for Effective Sales Calls

In business today, effective sales calls are the cornerstone of success, especially in the high-end market. People often focus on marketing and building an audience, when the bottleneck is actually more a matter of converting these audiences into great clients.  How...

Reinventing Your Professional Identity in a Competitive Marketplace

Reinventing Your Professional Identity in a Competitive Marketplace

As a consultant, coach or other service provider selling your expertise directly to the marketplace, your professional identity is core to your success in business and reinventing yourself can be tricky. Marketing a high-end programme or service is closely linked to...

Busting Myths about Successful Program Launches

Busting Myths about Successful Program Launches

I just wrapped up a soft launch for our Leveraged Business Accelerator programme and I have to say, it was tough!!! So let's talk about successful program launches, are they necessary and is there really a product launch formula. I’m basing this short episode on...

3Ps that Empower Your Business Success Mindset

3Ps that Empower Your Business Success Mindset

If you're needing to strengthen your business success mindset, this article will help you to develop empowering mental habits that build business resilience and a greater sense of freedom in our work. In the next two articles, I'm going to be looking at how we can...

14 Criteria for Improving Small Business Performance

14 Criteria for Improving Small Business Performance

If you want a way of improving small business performance, there's a diagnostic tool I use in my consulting and coaching work with clients that help you examine each part of your business and how they're working holistically as a whole engine. In last week's article,...

How to Find Your Critical Levers to Improve Business Performance

How to Find Your Critical Levers to Improve Business Performance

There are 7 critical dimensions I use in my client work for improving business performance. It helps with both strategy for innovation and improvement projects. Whatever your business ambition – and whatever level of income, influence and impact that you want to get...

7 Dimensions of Success in a Service Business

7 Dimensions of Success in a Service Business

If you're planning for success in a service business in 2021, there are 7 dimensions you can use to identify your best moves for business growth. These are part of a framework I created called ‘iSuccess’ which is the engine in my core programme - the Leveraged...

How Consultants Thrive in Tough Times – Reflections on 2020

How Consultants Thrive in Tough Times – Reflections on 2020

Last month, as 2020 closed in, I ran a webinar on how consultants thrive in tough times based around my own reflections on what's been an incredibly tough year in business. I hope it inspires you with insights and ideas for how you too can leverage your story and...

Don’t Sell Consulting Services, Enrol Consulting Clients

Don’t Sell Consulting Services, Enrol Consulting Clients

There are undoubtedly 1001 ways to enrol consulting clients online and offline. But you can't just grab a "tactic" off the shelf and run with it if the rest of your business isn't aligned to the ideal clients you're looking to attract. Looking at the goal...

How to Start a Consulting Business: a 14-Week Success Plan

How to Start a Consulting Business: a 14-Week Success Plan

If you're looking to start a consulting business, how ready are you for high-end clients? How clear is your unique offer to the marketplace? What will you do to get the message out that you’re in business? How will things run? In this article, you'll learn how to set...

Next Level Business Growth: Solving Your Most Common Frustrations

Next Level Business Growth: Solving Your Most Common Frustrations

Everyone needs a strategic reset from time to time in order to take things to the next level. Leveraging your expertise, time and skillset within the context of growing a consulting practice, we explore your personal drivers and ambitions, common frustrations in...

How to Use 90-Day Business Plans to Grow Your Business in 2021

How to Use 90-Day Business Plans to Grow Your Business in 2021

As we're about to enter quarter #1 for the new year, I thought it timely to focus on the power of 90-day business plans to grow your business. In this article, I'm showing you five key areas where you can create leverage to strategise, simplify and streamline how your...

How to Leverage Your Time for Sustainable Business Growth

How to Leverage Your Time for Sustainable Business Growth

Growth is one of the most challenging, daunting and oftentimes mystifying aspects of building a business, and sustainable business growth even more so. People get stuck at the start, in the middle and when they want to scale up. PREFER TO LISTEN?[fusebox_track_player...

The 5 Ps of Sustainable Success in a Consulting Business

The 5 Ps of Sustainable Success in a Consulting Business

When the market gets tough and client work is drying up, do you push through or pivot to achieve success in a consulting business? As consultants we're hired to help others, but who helps us address the key strategic questions of our own industry? PREFER TO...

Creating Freedom in your Business – 3 Myths and a Secret

Creating Freedom in your Business – 3 Myths and a Secret

Creating freedom in your business and your life is the holy grail for busy professionals and entrepreneurs. We want money to free us to do the things that are important to us, so it makes sense to design your business to fit your life aspirations, which may or may not...

Create a Low-Stress Consulting Business Working in Your Genius Zone

Create a Low-Stress Consulting Business Working in Your Genius Zone

If you’re looking to create a low-stress consulting business where you can still earn well yet work less, discovering Your Zone of Genius is a great way to home in on the area of your business that you love the most and is the most profitable. Are you ready to make a...

How to Succeed with a Digital Business

How to Succeed with a Digital Business

2020 is the Year of Serving Digitally, yet how to succeed with a digital business isn't straightforward. Many consulting professionals and other ‘service’ providers have not made the jump to delivering our expertise online. What's holding back change? What’s happened...

7 Ways to Work Smarter Not Harder in a Service Business

7 Ways to Work Smarter Not Harder in a Service Business

How to work smarter not harder in a service business is a question that comes up time and again by busy independent professional service providers. So I put together this quick overview. It covers a few fundamentals on implementing leveraged strategies so that you can...

How to Link Marketing with Sales and Get More Clients

How to Link Marketing with Sales and Get More Clients

To link marketing with sales and get more clients you need two key things working for you – mutual attraction and relationship building. In marketing yourself and what you do, you’re essentially dating your potential new client in order to seal the deal. A key reason...

How to Build an Automated Sales Force

How to Build an Automated Sales Force

Ever wish you could hire a team of savvy sales people to stay in touch with your prospective clients and encourage them to take up your offer? When you put a few simple systems in place, you can create more leverage in your marketing so no need for expensive sales...

3 Strategies to Create Consistent Income in a Consulting Business

3 Strategies to Create Consistent Income in a Consulting Business

Building a successful consulting business where you create consistent income does not happen by luck. It's by design. Consistency - in client acquisition, workload & income - is by far the biggest struggle in our industry. This article outlines a business building...

How to Achieve a Better Life from Your Business

How to Achieve a Better Life from Your Business

I believe at the end of the day everyone wants to achieve a better life. But the idea of “success” is highly individualised. This article touches on ways we might define and work towards achieving a better life from your business. If we focus only on business...

3 Steps to Find Your Business Sweet Spot

3 Steps to Find Your Business Sweet Spot

People often talk about the sweet spot in sports, usually golf, that place where you just seem to get everything right, but what steps can you take to find your business sweet spot?  In this article, we'll go through three steps that can help you uncover the sweet...

Increase Service Business Revenue as an Educational Entrepreneur

Increase Service Business Revenue as an Educational Entrepreneur

Many consultants and coaches get stuck at one income level and come to me asking how you can increase service business revenue when you only have so many days in any given month for delivering client work. Over the years, I heard so many times the expression “taking...

4 Ways Perfectionism in Business Impacts Success

4 Ways Perfectionism in Business Impacts Success

Let’s face it, perfectionism in business is primarily ego driven. Your success depends largely on whether you have a great idea and can bring it to market effectively and profitably. You want to be successful, you feel you need everything to be perfect, right? No-one...

5 Good Habits for Implementing an Effective Marketing Strategy

5 Good Habits for Implementing an Effective Marketing Strategy

Marketing is one of the biggest challenges small businesses face today and businesses seek advice all the time on implementing an effective marketing strategy to improve sales. Yet, they either take random action or take nothing forward, because they don’t know what...

How Online Marketing Design Helps You Get More Clients

How Online Marketing Design Helps You Get More Clients

An online marketing design is a powerful tool for consultants and coaches who want to learn how to get more clients. When you build a better understanding of your target audience, you can create highly proactive and effective messages that attract your ideal clients...

Maximising Business Revenue from Educational Products

Maximising Business Revenue from Educational Products

Many consultants, coaches and small firms struggle to build a truly lucrative and fulfilling enterprise because they lack the right strategic plan and roadmap for maximising business revenue. This article discusses the limiting factors and offers a solution for...

Building a Digital Platform for Client Engagement

Building a Digital Platform for Client Engagement

Building a digital platform can really help you to stand out in business. It's a way you can publish great content and add value to your marketplace. Even if you are in a competitive sector, you will have much higher lead generation and client engagement if you have a...

The Lucrative Game of Digital Entrepreneurship

The Lucrative Game of Digital Entrepreneurship

Digital entrepreneurship is where a business embraces innovation and transformation by creating and using digital technologies. For the professional service provider, this is most likely to happen by using online tools to market their services and extend to...

6 Ways to Strengthen Business Brand Identity

6 Ways to Strengthen Business Brand Identity

How to strengthen business brand identity is a major dimension of my strategic marketing work with clients where we focus on aligning, targeting, positioning and branding. When I say brand identity, I mean how you present yourself to your target market. While one...

3 Key Tactics to Succeed with a Service Business

3 Key Tactics to Succeed with a Service Business

These days to succeed with a service business you need to go beyond what everyone else is doing. A consulting or coaching type service business is a great opportunity for people who have skills or expertise that provide something of value to people, but what makes you...

Evaluating Marketing Profitability in your Business

Evaluating Marketing Profitability in your Business

Evaluating your marketing profitability can be challenging - there seem so many unknowns and moving parts. One approach is performance management; used well it can strengthen your capacity for continuous improvement. The success of your marketing strategy hinges on...

Moving Forward on the Big Vision Business

Moving Forward on the Big Vision Business

My big vision business aim has always been to create a fully leveraged business and I've worked to align, brand and scale my business. But I've had more than my share of crazy plot twists along the way, suffered a professional identity crisis and ending up with a...

Accessing Digital Audiences in the Consulting Profession

Accessing Digital Audiences in the Consulting Profession

Thinking about society today, technology has made our world both smaller and more interconnected, presenting opportunities and challenges personally, socially and professionally. What is an appropriate balance being online or off the radar and how does this influence...

4 Ways to Identify Your Ideal Client

4 Ways to Identify Your Ideal Client

If there’s one part of strategy that new and sometimes even established business owners miss, it’s this: failing to develop a clear and specific understanding of your target market and ideal client. Too often, we think what we do "helps everyone". While it might be...

Enrol More Clients with a Simple Laddering Conversation

Enrol More Clients with a Simple Laddering Conversation

If you're looking at how to enrol more clients, there’s a behavioural psychology technique called “laddering” that provides real value to your prospect and increases your consulting or coaching client conversions rate. You can use laddering as a natural part of your...

How to Gain Personal Awareness with Business Coaching

How to Gain Personal Awareness with Business Coaching

For anyone seeking to build a successful business, it's critical to learn how to gain personal awareness as well as clarity on your business idea. There are certain attributes and behaviours that are key to your success and the best success coaching should support you...

How to Scale A Service Based Business

How to Scale A Service Based Business

It's quite a quandary knowing how to scale a service based business that is based on trading time for money. Small businesses are the lifeblood of an economy and should be not only surviving but thriving. This article explores strategies can you use to scale a service...

The Road to Achieving Personal Success

The Road to Achieving Personal Success

For most entrepreneurs, achieving personal success is not about getting rich and having material possessions, it's about setting and achieving aims that matter to you. True success is about whether you met the goals you set for yourself - and whether those goals...

6 Key Success Factors in Business and for Life

6 Key Success Factors in Business and for Life

Attending a private wealth group event, Wayne Allan Root gave us a life success coaching masterclass you can use as key success factors in business. Wayne shared a long list of amazing insights into daily habits of high achievers. Here's SIX that I've extracted as key...