Emotional Support Systems & Vulnerability – Rising Resilient Series Interview with Irma Jennings
In this episode of the Leveraged Business Podcast, host Jay features Irma Jennings, “The Bone Lady,” who discusses her role as a patient navigator and coach for women with osteoporosis. Irma shares insights from her transition from Wall Street to health...
Fostering, Celebrating and Leveraging Entrepreneurial Resilience
On the back of our three-year anniversary of the Leveraged Business Podcast and this being our 100th episode, I’m celebrating entrepreneurial resilience. And I’ve chosen to celebrate in a particular way, and I think you’ll like it. Welcome everyone – I hope you’re...
Leveraging ChatGPT for Business Growth – Opportunities and Limitations with AI Tools
The use of AI and leveraging ChatGPT for business is revolutionising the way even small businesses can grow and scale. No longer a secret sauce, it’s becoming a key ingredient for increasing efficiency, productivity and creativity – but what’s the truth about...
Using Avatars to Drive Customer Centric Content and Copy
There are many ways to harness customer avatar work to inform your content strategy and create customer centric content and copy. This helps align what you write about, when and where to write what, and how to connect and nurture your audience in a way that converts...
Why Defining Your Ideal Client Avatar Helps Drive Business Success
First of a three-part series focused on leveraging the power of an Ideal Client Avatar, where I’ll be sharing not only how to go about defining your Ideal Client Avatar or ICA, but also how to use it to your advantage to drive every aspect of your business from...