Leveraging ChatGPT for Business Growth – Opportunities and Limitations with AI Tools
The use of AI and leveraging ChatGPT for business is revolutionising the way even small businesses can grow and scale. No longer a secret sauce, it’s becoming a key ingredient for increasing efficiency, productivity and creativity – but what’s the truth about...
Using Avatars to Drive Customer Centric Content and Copy
There are many ways to harness customer avatar work to inform your content strategy and create customer centric content and copy. This helps align what you write about, when and where to write what, and how to connect and nurture your audience in a way that converts...
Why Defining Your Ideal Client Avatar Helps Drive Business Success
First of a three-part series focused on leveraging the power of an Ideal Client Avatar, where I’ll be sharing not only how to go about defining your Ideal Client Avatar or ICA, but also how to use it to your advantage to drive every aspect of your business from...
Professional Identity in Business: A Consultant vs Coach Dilemma?
Choosing the right professional identity in business is important. It drives the approaches we take when working with clients. Deciding to call yourself consultant vs. coach can significantly impact your success attracting the right clients to your business. Likewise,...
Understanding the Revenue Rollercoaster in Business, and How To Ride It to Consistent Client Flow
As business owners, we are constantly challenged to balance getting clients with serving clients, and if you stop one to do the other, it keeps you on the revenue rollercoaster in business. Today we’re going to talk about three scenarios that help you navigate...
