The Leveraged Business Podcast

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How do I Create a Brand, Get Clients, Earn My Worth, Work Productively, Deliver Differently, Grow to the Next Level?

From start up to scaling up, these are just some of the big questions we dive into on The Leveraged Business podcast – all about smart moves for mindset, marketing and money success in building your consulting, coaching or other expert services business.

If you’re a consultant, coach or other expert practitioner stuck in the highs and lows of client work, trading time for money and experiencing the revenue rollercoaster in your business, and you want insights and inspiration on how to earn more, work less and grow faster, then the Leveraged Business podcast is for you.

Every Friday, join me, Jay Allyson, author of Leveraged Consulting in the Digital Age and founder of the iSuccess Business Academy, and some awesome guests, as we share insights on how to start, survive and thrive in the digital marketplace, creating leverage in your business so you can build, market, grow and scale without drama, stress or overwhelm to achieve true freedom and independent success working smarter not harder.

To continue the conversation and be part of the leveraged business online community, join us in The Leveraged Living Club – a private, free group on FacebookTo get more support with creating independent success in the digital age, check out Jay’s book and iSuccess Business Academy including the Leveraged Business Accelerator program.

Submit a question for the next ‘Q&A with Dr Jay’ episodes.

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Podcast episodes + show notes


Friday 17th March 2023

083 Decoding the Consulting vs. Coach DilemmaPart 1 What to Call Yourself & Why it Matters

In this episode, part 1 of 2, we will think through the main differences are between consulting and coaching, what exactly is behind the consultant vs. coach dilemma, and why it matters to you and your business. You’ll learn four key practices you can use in your client relationship that can enable you to move seamlessly between roles when working with a client.

082 Connecting with the C-Suite and Selling into Organisations: A 10-Step Strategic Approach

Connecting with C-suite executives and selling into organisations can be a challenging task. It requires a strategic approach with multiple steps that most business owners don’t have the time or patience for. In this episode, we will explore ten steps as key levers for success in connecting with C-suite executives and selling into organisations.

081 From the Revenue Rollercoaster to Consistent Client Flow in Your Business

If you haven’t got dependable, manageable and consistent client flow, you may be stuck on the revenue rollercoaster. In this episode, I take you through one of three scenarios, what you need to focus on to improve business growth and how to achieve success.

080 Empowering Self-Organisation for Business Owners – Part 3 Setting Boundaries for Working from Home

For most small business owners, self organisation working from home feels like a challenge, right?! All those distractions, people interrupting you because ‘well, you’re there’. Yet you’ll be amazed at how much more productive you are when you learn to set boundaries. That’s the focus for this 3rd and final part.

079 Empowering Self-Organisation for Business Owners – Part 2 Reduce Stress Working From Home

In this second part, I take you through a whole list of practical ways you can eliminate stress working from home, set some boundaries around your personal and work routines, and create a greater sense of control and life balance. Some of these may seem obvious, but are we actually sticking to them or enforcing them?

078 Empowering Work From Home Self-Organisation to Create Fun, Flow & Freedom in Your Business – Part 1 Decluttering Distractions

Do you often feel so maxed out, you can’t focus properly on your business development? In this new three-part series, I’m taking your through some practical ways you can organise your life, home office and routines to create more fun, flow and freedom in your business working from home.

077 What, When & How to Create Leverage for Scaling Your Business– Q&A with Dr Jay

The primary goal when you create leverage for scaling your business is sustainability, both in terms of dependable revenue growth and ROI. In this episode, we’ll explore a framework for next level business growth and go through some of the practical things you can do to get yourself there.

076 Creating a Referral Strategy to Grow & Scale Your Business Fast – Q&A with Dr Jay

If you regularly get people introducing you to other people they think you can help, then you have a good likelihood of success creating a referral strategy to generate warm leads for your business. In this episode, we walk through the key benefits of referral marketing and how to set yourself up for success.

075 Get Corporate Clients Consistently with this 6 Step B2B Selling Process – Part 3 Follow Up is Fortune

Part 3 of 3 to get corporate clients consistently with b2b selling process where follow up is fortune. Here we cover the final two steps of six focusing on presentations (or pitches) and how to be persistent without turning into a pest.

074 Get Corporate Clients Consistently with this 6 Step B2B Selling Process – Part 2 Don’t Start in the Middle

In this second part of my 3-part mini-series for how to get corporate clients with b2b selling, we continue through steps 3 and 4 of a six-step process, focusing on prospecting and proposals and how not to start in the middle and jump right in.

073 Get Corporate Clients Consistently with this 6 Step B2B Selling Process – Part 1 Prep Work that Pays

Part 1 of 3, we start by setting out the landscape of the B2B marketplace and talk through what is and isn’t B2B in terms of the pay-offs and then talk through the critical first step of positioning yourself for success and building a pipeline. And you can grab my 6 steps checklist to help you build out your process.

072 Simple Authentic Pricing Strategies for Professional Service Providers to Determine Your Fees

Want to know how to stop undercharging and overdelivering in your consulting or coaching services? In this episode, we cover easy pricing strategies for professional service providers to determine your fees, the real way to sell high-priced programs, why you should never discount your rates (and what to do instead), and when and how to raise your prices.

071 Effective CEO Succession Planning for Small Business Owners

In this Q&A with Dr Jay episode, I’m tackling effective CEO succession planning. It may seem high level, and certainly it doesn’t come up often in my client work, but it should. Because many small business owners simply aren’t prepared for when they need to take themselves out of the business.

070 Earn What You’re Worth – Part 3 Marketing Your Online Course

When you’re able to identify your unique value proposition, you’ll be able to attract better clients and charge higher fees. Once you’ve landed on a great core concept, designed and created a great course, marketing your online course is the next big step to tackle. In this third and final part of my Earn Your Worth limited series, we turn the focus to marketing your online course and consistently enrolling clients.

069 Earn What You’re Worth – Part 2 How to Build a Performance Boosting Course around a Core Concept

Most experts don’t know how to build a profitable online course. They’re great at their subject area, yet go about course creation all wrong. Your best course design strategy is not focused on content, it’s focused on helping your clients get the outcome they really want by adding value to the knowledge base. In this second part of our ‘Earn What You’re Worth series, you’ll learn what ‘worth it’ actually means in practice to help you build a performance boosting course that delivers real value.

068 Earn Your Worth – Part 1 Why Having a Core Concept Helps You Get Better Clients and Charge Higher Fees

Lack of a core concept is one of the single biggest mistakes consultants, coaches and other expert service providers make. In this first part 1 of 3 episodes, I explain why and what you can do to find your core concept for better offer positioning.

067 Nailing A Simple Online Learning Design and Evaluation Plan for Your Course or Program

In this episode, we dive into the question of how we can deliver really worthwhile learning online, how to map out your learning design and how to measure it’s achieving the outcomes you promise for your participants, and how to look at the technology to support delivery of your design objectives. Plus a free 5-Step Worksheet to pull your plan together!

066 Leveraged Living: the Pursuit of Happiness, Balance and Success in Business

In this episode, we’re switching from tactics to strategics, from ‘how-to’ to ‘why-do’. Helping people move their business to an online environment and creating hybrid offers has brought a lot of freedom. We look at the big picture of why leverage is so intertwined with how we balance our work and life, and our achievement of success in business – what I call “leveraged living”. 

065 Why Webinars Don’t Sell, What to Do To Fix it or What to Do Instead – Q&A with Dr Jay

Businesses are increasingly focusing on how the marketing and design of webinars can be improved, how content can be made more engaging, how to create a more compelling bridge into making an offer, one that converts into clients. But the problem is that webinars just aren’t working as well as they used to. In this article, we explore why and what you can do about it.

064 Dancing With Wisdom – Leveraging Wisdom to Increase Entrepreneurial Wellbeing, Fulfilment & Resilience – Interview with Dr Sunil Raheja

Learning to thrive with wisdom in a cynical, complex and chaotic world is the theme for my interview this episode with Dr Sunil Raheja, author of Dancing With Wisdom: A Sacred Quest to Restore Meaning, Purpose and Fun to Your Life and Work. Wisdom is the rich simplicity of being yourself wherever you are. And dancing with wisdom is all about embracing the gift we all have to change our perspective or our life, our relationships, our business, our world.

063 Ten Steps to Successful Brand Positioning for Consultants to Showcase Your Expertise

Successful brand positioning is all about your credibility as an expert and sharing something of yourself too. In the digital marketplace, both are the key to a growing business. Businesses stay afloat when they gain years of experience and build their credibility with their audience. Even if you just get a little bit more visible, it starts to position yourself and your brand in the target market you wish to serve.

062 Five Steps to Scoping and Pricing Consulting Proposals for Clients 

If you’ve ever been approached by a client asking for a proposal and want to know what to consider when scoping a consulting proposal, this episode is really going to help you out. Through five steps, we’ll go through the key things you need to know from the client that will help you decide on your solution, your team and your pricing.

061 How to Increase Your Consulting Income Without Taking on More Clients – Part 3 The ‘More or Less’ Flexible Toolbox Strategy

In this third instalment, we’ll explore how it’s possible for consultants, coaches and specialists to achieve flexible consulting models of delivery that scale and feel bespoke to your client.

060 How to Increase Your Consulting Income Without Taking on More Clients – Part 2 The ‘Less is More’ Velvet Rope Marketing Strategy

In this episode, I share with you some questions that help you with business planning, focused on choice, value and prices, and how this impacts client work in your practice. You will learn how to plan to increase your consulting income without taking on more clients and create your own velvet role policies.

059 How to Increase Your Consulting Income Without Taking on More Clients – Part 1 The ‘More for Fewer’ Hard Line Strategy

How to increase your consulting income without taking on more clients can seem an improbably equation to solve. Yet, this is at the heart of what creates leveraged consulting, enabling you to work smarter not harder, to earn more, work less and still see revenue growth.

058 Leveraging the Power of Creative Problem Solving and Collaboration to Improve Business Results Interview with Janice Francisco PART 2 Digital Transformation that Supports Sustainable Growth

Part 2 of my interview with Janice Francisco. In this episode, we focus on the challenges and opportunities that come from digital transformation. We talk about the process of innovation and team building both from our work with clients and more personally in our own organizations to improve business results and support sustainable business growth.

057 Leveraging the Power of Creative Problem Solving and Collaboration to Improve Business Results Interview with Janice Francisco PART 1 Teamwork that Supports Innovation

Are you frustrated working with VAs or employees or associates, because you know your team could be stronger by leveraging everyone’s knowledge to achieve more? Great team results start with you, yet leaders often feel frustrated and alone in today’s complex business environment. If you want to generate better business results whilst navigating change and uncertainty, this interview with BridgePoint Effect CEO Janice Francisco will set you off the right direction.

056 Why Your Sales Funnel Leaks and What To Do About It to Increase Business Profits

For any business owner, an online sales funnel is probably the most important marketing tool you have. Even if you’re B2B, you still need a process to find leads and nurture the trust relationship towards a sale. And a good sales funnel is both an art and a science. In this episode, I’ll set out the frame of what a sales funnel is for, and why it’s important. And if you have one already, this might help you find and fix sales funnel leaks and increase profits.

055 Ten Offers You Can Build into Your Leveraged Business Model to Create Multiple Streams of Income

In this episode, I share ten ways consultants, coaches and practitioners can create multiple streams of income for a more flexible, secure and leveraged business model. I talk about new ways to meet your customers where they are, and earn money doing it.

054 Who Moved My Clients! Navigating Change in Business Success to Reimagine, Energise and Streamline Business Growth

Today we’re talking about change, drawing on a little book called Who Moved My Cheese. When you really start to notice that the cheese has moved, that is you can’t find clients in the same places or the same way you used to find them, what do you do about it?

053 How to Leverage Your Unique Success Strategy and Create Accelerated Business Plans from Starting Up to Scaling Up Online

The pandemic has forced many businesses into accelerated business plans for digital transformation. If you’re changing your delivery to online, starting with a new offer or if you’ve a sellable offer but want to scale – you want to do it well, and you want to do it fast. But moving to online can feel like a whole new ball game. This episode is all about creating your unique success strategy from starting up to scaling up online.

052 Reflections on One Year of Podcasting

This episode is one that we have been waiting for, for literally a year because this is our one-year anniversary episode. Come join me as I talk about a year of podcasting from kick off to what next… and my big announcement.

051 Roadmap to a Healthy Business: Shifting to a Leveraged Business Model that Works For You – Part 2 of my Interview with Sarah Cooke

Part 2 of our interview with The Healthy Business founder and coach Sarah Cooke continues with a focus on leveraged business strategies for achieving a sustainable business and successful equilibrium between time, money and lifestyle goals.

050 Roadmap for a Healthy Business. Interview with Sarah Cooke Part 1 – Finding a Business Model that Works for You

Our guest for the next two episodes is the wonderful Sarah Cooke, CEO and founder of The Healthy Business and The Healthy Business podcast. In this episode, Sarah shares her story, career progression and plot twists and illustrates the need to bring together what drives us with what differentiates us, and to use that to find a business model that balances our desires for time, money and lifestyle.

049 Map Out Your High Ticket Group Coaching Program FAST! Part 2 – Creating a First Rate Customer Experience

Continuing along our 5-step process to map out your high ticket group program, in part 2 here, you’ll learn how to lean into the high-end elements to uplevel your program with a killer foundation. The exercises help you map out the pillars of your program, that will form a roadmap for your client’s transformation and deliver a first-rate experience.

048 Map Out Your High Ticket Group Coaching Program FAST! Part 1 – Planning Your Clients’ Transformational Journey

Are you ready to leverage what you do and scale up your business? Today, I’m kicking off a two-parter focused on creating and running a high-ticket group coaching program so you can quickly get yours off the ground fast. In part 1, we look at mapping out the transformational journey you will take your clients through – your expert system.

047 A B2B Prospecting Strategy: Why the Money Isn’t in the List When Selling High Ticket Offers

A good B2B prospecting strategy is much more focused on outreach and personal relationship building. But you do still need a list of contacts to work from – a pipeline. So I’m opening up the discussion about the difference approaches to building a pipeline versus building a list.

046 Intuitive Steps to Get Corporate Client Contracts – Q&A with Dr Jay

When you’re asking how can I get corporate client contracts, there are really five questions you need to be asking and whether you need to ask all of them depends on where you’re stuck. So if you’re B2B and stuck on how to get corporate clients, in this episode you’ll find out how to start solving for where you’re hitting resistance.

045 How to Support the Leveraged Business Podcast and Get a Free Listener Bonus

As we approach the end of our first year, I’d like to take a few minutes this week to talk about ways you as a listener, and hopefully a subscriber, can help the show succeed going forward. I’ll be sharing some of our 5-star reviews and giving a special bonus gift to our top fans.

044 Biggest Mistakes People Make Using LinkedIn for Lead Generation and What to Do Instead – Interview with Sophie Lechner

In this episode, I’m joined by the delightful Sophie Lechner, founder of the Global Growth Experience, and we’re talking about some juicy leveraging tactics for using LinkedIn to build relationships and find clients. We focus on how to avoid the biggest mistakes people make using LinkedIn for lead generation and what to do instead to ensure you stay aligned with your values and personality to attract your perfect people to you.

043 How to Create a Business Dashboard for Customer Journey Data Analytics

Do you have a clear view of your end-to-end customer journey data analytics – a business dashboard? Do you understand how your clients go from first hearing about you to becoming loyal customers? Good, actionable data insights across each step in the journey can help you attract more ideal clients, create better relationships and improve sales ROI.

042 Building a Turnkey Client Acquisition Process That Works for Your Business

Today I’m diving deeper into the three business systems we outlined last week to give you a range of examples in each one that will help you build a turnkey client acquisition process that really fits your specific business. If you’re not earning that six-figure salary you deserve, chances are one or more of these systems are lacking, which compromises your entire business process for client acquisition.

041 The Only 3 Systems You Need to Create a Six Figure Revenue in Your Business – Q&A with Dr Jay

One of the most important things for professional service providers new in business to figure out once is how to earn back your previous salary. Based on questions from clients who are overwhelmed, confused and downright frustrated by all the options, I’m sharing the only three systems you really need to achieve that six figure revenue milestone.

040 Empowerment Principles for Entrepreneurship – Leveraging Our Unique Gifts to Make a Difference in the World – Interview with Monique Y. Wells

Interview with Monique Y. Wells on empowerment principles for entrepreneurship and as related to your energy, partnerships and success. Explore some of the ideas around leadership, legacy and leading by example. We cover cracking the code for life balance, empowerment rights before and after covid, talking success with Jack Canfield, five steps high achievers use, and the power of strategic partnership in business growth.

039 Leveraging Your Value Proposition to Attract More Clients – Part 2 Packaging Irresistible Offers for a Global Audience

Have you ever put an offer together, promoted it, and got on take up whatsoever? This week, we’re on part 2 of our episodes on leveraging your value proposition, and we dive into how to package irresistible offers your perfect people will jump all over.

038 Leveraging Your Value Proposition to Attract More Clients – Part 1 Creating Visible Value in the Marketplace

A great value proposition may highlight what makes you different from competitors, but it should always focus on how your ideal customers define your value. Sadly, many businesses do not have unique, visible or properly leveraged value proposition. First episode in a two-part series will help you understand how to clarify, package and leverage your value proposition.

037 How to Break Through Your Business Bottlenecks

If you’re looking for a breakthrough so you can stop hitting your head against a brick wall, this episode is an opportunity. One of the biggest challenges business owners face with getting to the root cause of where your business is stuck, is that you can’t read the label when you’re inside the bottle. We’ll be looking at the core functions of your business growth, and talk through typical business bottlenecks and how to unblock them.

036 How to Build Successful Online Communities and Profitable Online Challenges to Accelerate Business Growth – Interview with Tonya Kubo

Today, I’m joined by Launch Strategist and Community Champion, Tonya Kubo. And we’re taking the lid off online challenges as a strategy to build an audience, and tackling the broader questions of building successful online communities through social media to accelerate business growth. From how to connect authentically with people online to understanding the key leverage points.

035 The Power of Podcasting to Build an Engaged Audience – Part 3 – Leveraged Podcast Production Workflow, Promotion and Outsourcing

In this final, third part of our series on podcasting to build an audience, we’re getting to the heart of the leveraged strategy for podcast production planning. There are three aspects to how you can leverage a successfully launched podcast show: growth, efficiency and monetisation. We’ll go through each one.

034 The Power of Podcasting to Build an Engaged Audience – Part 2 – How to Launch a Successful Podcast

In this episode, we’re continuing the journey of this 3-part series to discovering the power of podcasting to build an engaged audience. This week, I’m going to be sharing a podcast launch plan that worked really well for me as well as answering a lot of the nitty gritty questions you want answers to about planning, preparation, production and promotion. And because I’d done all the right strategic work, I had the confidence to move forward.

033 The Power of Podcasting to Build an Engaged Audience – Part 1 – Why Start a Podcast and What’s Involved

Are you ready to talk podcasts? Whether you want to host a podcast or want to know more about the behind-the-scenes world of podcasts, this three-episode series will reveal the why, what and how of podcasting to build an engaged audience. In part 1, we look at the overall growth trend of podcasts and how you can reach your audience through guesting or your own show.

032 How to Create a Stand Out Brand and Leverage It to Attract Targeted Clients – interview with Danny Matthews

In the crowded marketplace of today’s digital age, it’s important for businesses to create a stand out brand so they get noticed for the specific thing they do and resonate with a specific target audience. I’m excited to have a brilliant guest on the show today, Danny Matthews, CEO of Danny&Co, an award-winning brand consultancy and design studio, and we’ll be talking through the nuances of how to create and leverage a stand out brand.

031 How to Craft an Offer and Sell It Fast – Part 2: Building an Effective Sales Process to Sell Your Online Program

This episode is part 2 of How to Craft an Offer and Sell It Fast, where we look at ways you can build an effective sales process to sell your online program – a pathway that gets people excited and engaged about your offer, creates trust and moves them to enrol on your program.

030 How to Craft an Offer and Sell It Fast – Part 1: Creating an Online Group Program

If you’re ever wondered about creating an online group program that runs alongside your consulting or coaching practice, this episode will help. When you only have a high-end consulting offer, you’re limited to how many clients you can serve. Create an online group program and your expertise can be delivered in much more flexible and interactive ways. There’s no cap on income, because you can design it to cater for increasingly high numbers. You’re able to work with more people while still having a premium option for those who want to work with you on a deeper level.

029 Leveraging Group Programs to Attract More Clients – Q&A with Dr Jay

The big question that comes up for many consultants, coaches and other expert service providers looking to attract more clients into their business is this: is creating a group program worth it? So in this episode, I’m going to answer those questions about strategy and why it might be worth it for you.

028 Leveraged Content Planning Strategies and Copywriting that Connects, Cultivates and Converts Your Audience into Customers and Clients with Laura McDouall

Do you struggle with creating content and writing great copy? Do you want content planning strategies and copy writing tips that help you communicate with your target audience in a way that connects and converts? Whether you’re B2C or B2B, you will get a tonne of very practical biz building tips from my lovely guest Laura McDouall, plus an amazing content planner tool you can download and use right away.

027 How Client Acquisition Process Mapping Improves Workflow Efficiencies & Creates Leverage

In this episode, we’ll look at three key parts to client acquisition process mapping as well as compare a few of the workflow creation software and workflow automation tools you can use to achieve even more streamlining and efficiencies.

026 Scalable Client Business Models for Transitioning 1:1 Consulting to a 1:Many Group Program – Q&A with Dr Jay

Scalable client business models are the holy grail of busy consultants and coaches who hit a capacity ceiling. With all the digital opportunities available today, many expert service providers turn towards more leveraged ways to attract and work with clients. In this episode, we’ll look at examples of how to transition 1:1 client work to a 1:many group program(me) to create fast growth and scalability for the business.

025 How to Avoid Entrepreneurial Burnout – Revisiting the Leveraged Business Objectives

Serving your purpose and generating great profits without stress, overwhelm and drama is the epitome of what I call a leveraged business. But being booked up and earning multiple six figures may look great from the outside, but if you’re burnt out on the inside, I wouldn’t class that as success. In this episode, we’re taking stock of what leverage is all for, what are we solving for.

024 How to Hire the Right Virtual Assistant and Use Outsourcing Strategies for Leveraged Business Growth with Selina Johnson

Hiring a virtual assistant (VA) is probably one of the best investments you can make in your business and a starting point for your business growth. As a solo practitioner, outsourcing and building a team is a big part of the leveraged business solution, so I’m thrilled to be joined by my guest Selina Johnson, aka the Freedom Fixer, to share insights into how to plan for and use VAs effectively.

023 How to Use Consultative Sales to Enrol Clients with Ease and Grace

In business today, the problem is not actually how to market what you have to sell, it’s converting these audiences into great clients. We hate selling, pitching and prospecting, so here’s how to take a consultative approach in your enrolment conversations that lead elegantly to sales.

022 How Your Professional Identity Can Make or Break Marketing a High-End Offer

Our professional identity in the world of employment is about our qualifications, choice of career and role in an organisation. In the business world, as a consultant, coach or other service provider, marketing a high end offer is closely linked to how you position yourself and attract clients to you. Why do so many of us find it SO hard to pin down this core piece of the marketing puzzle?!! That’s what we’re tackling in this week’s episode.

021 Busting Myths about Successful Product Launch Formulas

What does it really take to have successful product launches – that’s the question for this episode where I’m covering the ups, downs and alternatives. If you hang around FB, you can’t miss seeing challenges, bootcamps and big product launches and from the outside it looks fun and dynamic. I just wrapped up a soft launch for our Leveraged Business Accelerator programme and it was tough!!! So I’m busting the myths on launches. Come get the inside story…

020 Leverage Your Innovation by Claiming R&D Tax Credits with Gaynor Gosling

R&D tax credits is a government scheme aimed to support business innovation. It’s a way to get money back into your business and leverage work you’re already doing. This week I interview Gaynor Gosling about what’s involved in claiming R&D tax relief for research and development: what kind of innovation is eligible, what’s involved in claiming and how it can release cash back into your business.

019 How to Leverage the Success Mindset: Part 11 – The 5Rs for Developing Business Resilience

In this second part, I’ll be sharing five Rs – which are all about dealing with change in business as circumstances impact our growth trajectory and how to build your business resilience.

018 How to Leverage the Success Mindset: Part 1 – The 3Ps for Living in the Success Zone

In the next two episodes, I’m going to be looking at the success mindset and how we can build empowering mindset habits to achieve a greater sense of freedom and work-life balance. This episode – part 1 – we look at three Ps for getting and staying in the success zone – Philosophy, Personality and Persistence and some golden rules you can apply right away in your day-to-day.

017 How to Create a High Converting Sales Page – 5 Ingredients and A Recipe

High converting sales pages connect with the target audience, clearly say what’s on offer and move your ideal buyer towards action and purchase. In this episode, I’m sharing 5 ingredients you should always include in your sales page outline alongside a three-step recipe for a sales page design that puts them together in the right order and the right amounts to support the buying process.

016 How to Build a Leveraged Business that Supports the Uncaged Life with Rebecca Tracey

My guest today is Rebecca Tracey of the Uncaged Life. And we’re talking deep and meaningful about how you can create compelling offers that leverage your time and uncage your business, so you’re free to live your life on your own terms – the ultimate in self-care. We blast all that “stuff” you can get bogged down on totally out of the water. Because when you hit your audience’s problem language, it’s so much easier to get your messaging and offers nailed.

015 The 14 Critical Elements that Improve Small Business Performance – Q&A with Dr Jay

In this episode, we’re diving deeper into the iSuccess framework I use in business reviews I’ve done with clients in various industries and how we use it to fix the bottlenecks that improve small business performance. Questions I’m tackling include:
– Why Don’t Most Business Improvement Models Fit My Business?
– How Can I Identify the Business Design Faults and Bottlenecks?
– What Criteria Should I Be Using to Evaluate My Business?
– The Most Typical Question I Get Asked by Small Business Owner

014 Finding Your Critical Levers to Accelerate Business Success

If you’ve started the new year still scratching your head how to improve business performance so you can create more leverage and grow faster, this article will help give you some starting points for identifying the leverage points that help you accelerate business success, so you know what to push and what to let go of. The aim is to give you a way to evaluate the weakest links and plan strategically, knowing where to make improvements tactically.

013 How to Build a Thriving Service Business using the iSuccess 7-Dimensions Model

If you want to build a thriving service business, there are 7 dimensions you can use to identify your best moves for growth, sustainability and success. In this episode, I share my iSuccess 7 dimensions model, which is the engine for our Leveraged Business Accelerator program. With hopes, dreams and trepidations going into 2021, I want to help ambitious entrepreneurs and professional service providers accelerate their success.

012 Leveraging Your Voice to Get Visible and Build an Audience Podcasting with Anna Parker-Naples

As a digital platform, podcasts are exploding right now. There are currently 1.5 million active shows across the world – triple what it was just two years ago. Mine is amongst them and it’s not by luck it’s fast moving into the top 10% globally thanks to my guest today, Anna Parker-Naples, author of best-seller books ‘Get Visible’ and ‘Podcast with Impact’, founder of The Podcast Membership training programme and host of top show ‘Entrepreneurs Get Visible’.

011 Creating a Profitable Business in Tough Times by Leveraging & Repurposing Your Expertise

This coming episode, as it’s New Year’s Day, I’m doing something a little different – a webinar podcast! I’ll be taking listeners through a presentation (with a PDF of slides available) of my business journey through 2020 – the good, the bad and the darned right fabulous!

010 How to Get Consulting Clients the Leveraged Way – Q&A with Dr Jay

For many consultants, finding clients is a constant uphill struggle. But it doesn’t have to be. While you can’t just grab a “tactic” off the shelf and run with it, you can start by looking at your objective strategically, which helps you choose 2-3 tactical things that actually work.

009 How to Find Your Business Sweet Spot

If you’re looking to find your business sweet spot, then this episode should help you uncover it, hone it and position it to attract your perfect people and package a compelling offer. We go through three steps that can help you uncover your business sweet spot and true genius zone for leveraging all you have to offer to your perfect high end consulting clientele.

008 Starting a Consulting or Coaching Business – A 14-Week Plan for Doing it Right

Starting a consulting business, you have a great shot at breaking into the market and getting clients if you are willing to put in the effort to lay strong foundations. How ready are you for high-end clients? How clear is your unique offer to the marketplace? What will you do to get the message out that you’re in business? How will things run? Here’s 14-weeks of achievable steps and how to implement them to leverage your your best laid plan.

007 Leveraging Your Inner Power for Happiness with Life Coach Tara Chatzakis

This week I’m joined by lovely life coach Tara Chatzakis and we’re diving into the world of happiness, and how to leverage your inner power to enhance your feeling of peace, fulfilment and happiness that fuels our sense of purpose and success in life and business.

006 How to Achieve Next Level Business Growth – Q&A with Dr Jay

This week, it’s Q&A with Dr Jay. In these episodes, I’m basing the topic on questions I get from clients or when I do talks or presentations about next level business growth looking at common frustrations of running and growing a service based business and how to solve them.

005 How to Use 90 Day Business Planning to Grow Your Business in 2021

In this episode, we talk about why 90 day business planning is a productive and effective way to support your business growth. We’ll look at this in the context of changes in the market environment, and outline five points of leverage so you can identify the priority areas in your business development, get the support you need to kick-start some momentum and achieve significant results coming out of each 90 day project.

004 Leveraging Your Time for Sustainable Business Growth

Growth is one of the most challenging aspects of building a service business. People get stuck at the start, in the middle and when they want to scale up. In this episode, you’ll learn how sustainable business growth is measured and how to leverage your time by balancing profits and productivity, streamlining processes and systems, creating digital education and taking action to plan.

003 Leveraging Professional Relationships with Andy Lopata

Professional relationships underpin so much of our business and career success if we learn how to build, nurture or leverage them effectively. I’m joined this week by Andy Lopata who is one of Europe’s leading authorities on connected leadership and building relationships and networks that count. In this episode of The Leveraged Business, find out how to build a network, nurture contacts and leverage your connections.

002 The 5 Ps of Sustainable Business Success in Challenging Times

When the market gets tough and client work is drying up, do you push or pivot to achieve success in a consulting business? 2020 has certainly imposed business design challenges on all of us in many different ways. How are you managing? What is it exactly that separates the top 10% from the rest of the industry? In this episode, Jay shares her five key strategies (all begin with P!) for sustaining a profitable consulting or coaching business.


Kicking off the Leveraged Business podcast looking at how to create freedom in your business, 3 myths and the one big secret on what you actually should be doing. Earning more while working less is the holy grail for business owners. Because with leverage what really matters to most is freedom, choice and fulfilment. In this first episode, I’m sharing what I’ve discovered to help you on the path to real work life balance.


The Leveraged Business podcast is all about using the power of leverage in business success, creating digitally smart ways to grow and thrive. It’s for ambitious consultants, coaches and other expert practitioners who want to build a fulfilling and profitable service business. Being able to earn more, work less and grow faster whilst keeping your wellbeing and work-life balance in check is the holy grail, and in this podcast we explore the gamut of strategies that can help you achieve it.