The Leveraged Business Podcast

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Podcast Episodes + Show Notes

LATEST EPISODE

 Friday 24 November 2023

Artificial Intelligence (AI) is reshaping the very foundations of education. You can future proof your online courses profitability with learning designs that deliver a valuable transformation combined with the boundless potential of AI, especially generative AI tools like ChatGPT and customer-centric feedback and automation. I’m here to guide you through this digital journey so you can position your offerings in a distinctive way to gain competitive advantage in the age of AI.

098 Survive and Thrive in the Age of AI – Part 2 Using AI Tools to Boost Sales and Revenue

Whether you’re a small startup or a large corporation, understanding the disruptive technologies of Artificial Intelligence and generative AI tools like ChatGPT and how they are infiltrating our world, is crucial for staying competitive in today’s market. In this second part of 3, we unravel the transformative potential of AI in reshaping the way we market, sell, and engage with customers. Chance too to grab an early peek at my forthcoming book, The AI Advantage.

First of a three part mini-series on leveraging AI for business productivity and growth, where I share my leveraged business perspective on all things AI and how to use tools like ChatGPT to get more done in less time without necessarily outsourcing or hiring anyone. We’ll unravel the multifaceted world of AI applications, from customer service chatbots to data-driven marketing strategies. Then in parts 2 and 3 we’ll tackle more specifically the risks and returns of particular tools like ChatGPT to help you write content, copy and course materials. 

096 How to Harmonise Content and Copy to Drive Sales Across the Customer Journey

When you’re looking at how to harmonise content and copy in your marketing, have you ever really thought about the job each is doing to drive sales across the customer journey? Defining the purpose, audience and occasion for everything you communicate is super powerful for connecting with your target audience and building trust.

095 Ten Seasonal Living Strategies to Cope with End of Summer Blues

If you’re feeling the end-of-summer blues, here’s an impromptu episode with a checklist of strategies you can use to transition smoothly and joyfully into the new season. Plus a 5 element personal archetypes quiz and recommendation for how to embrace seasonal living to feel good all year round.

PART 2 Best Content Planning Practices that Increase SEO, Drive Organic Traffic & Generate Targeted Leads

In this second episode focusing on strategic content marketing, we explore ways to elevate your content performance, moving onto the heavy lifting part, and that’s to create your content marketing plan for fast content creation.

PART 1 Creating a Customer-Centric Content Marketing Strategy to Generate High Quality Leads for Your Business

This episode, part 1 of a two-part training is all about being strategic about content marketing, so you’re creating content that drives engagement, lead generation and sales for your business, not just churning out content in the hope it gets attention and generates leads.

092 Leveraging the Power of an Ideal Client Avatar

PART 3 Using an Avatar for Customer Centric Content & Copy that Converts

In this final part 3 of 3, we turn to using your ideal customer avatar (ICA) work to inform your content strategy and create customer centric content and copy. With an avatar-driven sales process, what you write and say is much more likely to hit the bull’s eye of your target market. This can truly transform your conversion success so you get higher click throughs and call bookings, and you’re able to generate clients on demand.

091 Leveraging the Power of an Ideal Client Avatar

PART 2 How to Create Your Buyer Persona (with Free Exercise & ICA Worksheet)

In this second part of 3 focusing on harnessing the power of an ideal client avatar, we turn to practicalities. I’ll be guiding you through step-by-step to go from fuzzy to fabulous, so you can workshop your way to creating a buyer persona for your ideal customer blueprint. Free downloadable ICA worksheet available in the show notes.

090 Leveraging the Power of an Ideal Client Avatar

PART 1 What is an ICA and Why You Need to Define Your Ideal Customer

Getting super clear on your ideal client avatar will drive every aspect of your business and enable you to communicate your message and offer with total ease and authenticity. In this episode, part 1 of 3, we’ll look at the principles, benefits and process that helps you avoid the common misconceptions and traps business owners can often fall into with ideal client avatar work.

089 Managing Distractions to Boost Business Productivity

PART 2 Nifty Tech Tools to Manage Email and Social Media Overwhelm

If you truly want to get your most productive work done in less time and with less dings pulling you away from what matters, it is possible. The second part of 2, in this episode we cover steps 4 and 5 where I’m sharing some super useful tech tools to manage email and social media overwhelm, plus a free cool downloadable workbook.

088 Managing Distractions to Boost Business Productivity

PART 1 Why Most Entrepreneurs Struggle with Distraction (And How to Fix Your Schedule and Space So You’re One that Doesn’t)

Learn a step-by-step process for minimising or eliminating the distractions in your workday, so you can finally complete your deepest, most meaningful work with less stress, in less time. By the time we’re done, you’ll know exactly how to stop getting stuck in unproductive habits, and start getting more deep work done, faster.

087 Mastering Discovery Calls

Sales Strategies for Effective Conversations that Increase Client Conversions

If you’re looking to improve sales conversions for your consulting, coaching or training business, in today’s episode we’ll discuss one of the most crucial aspects of client conversion – the discovery session. We’ll explore effective strategies to pre-qualify potential clients, speak with confidence, understand your value, and ask for the sale.

086 From Idea to Product Launch Success

Part 2 – The 10 Essential Steps for Successful Product Launches

In this second part, I’ll walk you through 10 essential steps to successful product launches. From identifying your target audience to encouraging and motivating those helping you, these steps will help you create a solid foundation for your product launch strategy.

085 From Idea to Product Launch Success

Part 1 – The 4 Launch Types that Help You Build Momentum and Muscle for Launching

Launching a new product can be an exciting, yet challenging experience, and you’re going to need a product launch strategy. In this episode, I’ll be walking you through four types of launch and talking about general good practice, my experiences of launching, supporting launches and being a participant in a launch. 

084 Decoding the Consulting vs. Coach Dilemma

Part 2 Identifying Business Support for Strategic Growth

In  a sea of professional identities where there’s tremendous variation in skills, experience and practice, that brings ambiguity and no ‘one-size-fits-all’, how do you perceive the different roles and value when you’re looking for who to work with? Do you look for a coach or a consultant? Are you looking for a thought partner or accountability buddy? This is what we explore in the second part of our consultant vs. coach dilemma topic.

083 Decoding the Consulting vs. Coach Dilemma

Part 1 What to Call Yourself & Why it Matters

In  this episode, we will think through the main differences are between consulting and coaching, what exactly is behind the consultant vs. coach dilemma, and why it matters to you and your business. You’ll learn four key practices you can use in your client relationship that can enable you to move seamlessly between roles when working with a client.

082 Connecting with the C-Suite and Selling into Organisations: A 10-Step Strategic Approach

Connecting with C-suite executives and selling into organisations can be a challenging task. It requires a strategic approach with multiple steps that most business owners don’t have the time or patience for. In this episode, we will explore ten steps as key levers for success in connecting with C-suite executives and selling into organisations.

081 From the Revenue Rollercoaster to Consistent Client Flow in Your Business

If you haven’t got dependable, manageable and consistent client flow, you may be stuck on the revenue rollercoaster. In this episode, I take you through one of three scenarios, what you need to focus on to improve business growth and how to achieve success.