Episode 082

Connecting with the C-Suite and Selling into Organisations:

A 10-Step Strategic Approach

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Selling into organisations mean handling conversations with the C-level executives. Known as the “C-Suite” – the CEO, COO, CFO, CIO, CTO – this is a group of high-level executives who are responsible for making strategic decisions for an organisation.

As a business leader or sales professional, connecting with C-suite executives and selling into organisations can be a challenging task. It requires a strategic approach that goes beyond just pitching products and services. 

In this episode (and the article you can read as well), we will explore ten key levers for success in connecting with C-suite executives and selling into organisations. These centre around understanding their strategic priorities and tailoring your pitch to meet their needs. 

We will also look at ways you can avoid common mistakes that service providers and even trained sales professionals make when trying to sell into organisations and provide actionable steps for success.