The iSuccess Business Academy provides online business education for professional service providers who want to learn how to build, market, grow & scale a successful consulting, coaching or other high-end client business in the digital age.
We have one mission – to partner with you to create a doable, dependable and desirable business and achieve the independent success and work-life balance you deserve.
A key part of that is learning how to leverage what you have at your disposal that can impact those you work with, building from the inside out.
Membership of the iSuccess Business Academy opens the vault to online business education, professional development and support that helps drive forward your business aspirations for growth, freedom and success.
Our iSuccess members have access to learning, mentoring and tools that help you build, market, grow and scale your business, including webinars, courses, resources, 1-2-1 coaching, Q&A tech support, planners, checklists, and a private FB group community.
Becoming a member of the iSuccess Business Academy is an affordable way to get access to the online business education and support you need to break through to lasting success.
Our stand-alone ‘flagship’ courses – our iSuccess Action Learning Projects – sell for £197 – £397 each for non-members, but you get them free as part of your membership.
We think our monthly subscription fee is very reasonable considering the resource vault you have access to inside the members area. And the 6-month and 12-month subscriptions give you 15% and 25% savings as a reward for your commitment and focus on iSuccess.
1-month £97 – get one iModule of your choice & try us out
6-month £497 – get one month free & access to 6 iModules
12-month £897 – get two months free & access to the full suite of iModules plus archived resources
Why not just one monthly fee?
Well, because when you see what’s inside, experience the iSuccess courses and start using the resources, when you’re getting clarity on your ideas and plans, you’re more likely to make a longer term commitment to continue working together. And we want to reward that.
You see, rather than asking you to take a leap of faith buying a high-ticket “signature” programme right out of the gate (which would mean I’d spend a lot of my time promoting and launching, and doing hundreds of free consults to sign people up)…
I’d rather spend my time with the people who already get the difference between ploughing through information and getting no results and accessing real action-focused learning and the exact kind of practical support and coaching you need.
I believe in the power of solo professionals to go beyond starting and surviving in a service business, to build a thriving enterprise. And you don’t have to go it alone.
Inside iSuccess you will learn how to work smarter not harder, leveraging your expertise and time, technology and people, and gaining clarity, confidence and clients, so you can market, grow and scale your business effectively.
These mentoring packages give you access to private consulting / coaching with me plus any tech support you need. It’s an opportunity for us to dive deep into the inner work that underpins the outer work, to customise the right growth strategy – driven by your vision of what success looks like for you – to define the right business model, set up the right systems and create and sell the right products/services.
Working together, in partnership, you get the confidence of having someone on-hand with more than 15 years experience in business building. We can theorize, strategize, optimize and then get to work.
Inside the iSuccess membership, you’ll find our online business education is organised into iModules that cover three key stages of successful business building:
Clarify – Package – Leverage
Even if you’ve been in business a while, revisiting the fundamentals, so you stay ‘on-message’ no matter what the external environment is doing, ensures you stay relevant and attractive to your potential clientele in the marketplace.
We cover principles, practices and planning that help you with strategy, marketing and sales, mapped against tasks for aligning, targeting, positioning, branding, pricing, systematising and scaling your business.
Each iModule includes:
A 60 minute WEBINAR with TRAINER NOTES/TRANSCRIPT to help you gain a clear perspective on the critical elements of the topic.
A LEARNING WORKBOOK that provides you with practical step-by-step kind of stuff, gives you the accountability you need to break through the wheel-spinning, crazy-frustrating mental barriers that typically keep us from pushing forward and achieving our true potential.
A CHECKLIST or PLANNER to help you structure, plan and implement so you are building for business success. These are reflective exercises or action tasks that help you get things done so you can start seeing results right away.
And of course, you have access to our iSuccess Members Community FB group where you can ask questions, share wins and make connections.
Feedback from iSuccess Talks
“Thanks to Jay for an excellent session – much enjoyed by all.”
“Just wanted to thank you once again for a fantastic and inspiring talk. Everybody left that room feeling uplifted in some way.”
“It has taken me months to realise (the hard way!) the importance of branding myself and the individual services which I should be pushing. Had this (what Jay shared) been highlighted to me earlier it would have benefited me so much more.”
Feedback from iSuccess Workshops
“The content delivered by Jay was invaluable. It was a really enjoyable evening as well as being interactive and informative.”
“A big thank you for the session. Your enthusiasm was infectious and by all the follow up discussions it was clear everyone had ‘aha’ moments and good ideas to take away.”
“You definitely have a great methodology to a problem that is central to people who take the self employment route. I have seen a lot of “solutions” but yours seemed more workable than most.”
What does the iSuccess Curriculum cover?
All our online business education is based around a curriculum for 7-Dimensions of Success. It’s a proprietary diagnostic system I’ve been using effectively for many years to support my face-to-face clients with typical strategic marketing and business growth challenges. I explain how this fits into your goals for leveraged living in my book “Leveraged Consulting in the Digital Age“.
Each dimension incorporates mindset, marketing & money aspects so you can see where the big bottlenecks are when you build and grow your business. Our optional add-on mentoring support helps clients through any overload/overwhelm so you can get clear on your action plan, make good decisions, measure the right things and move forward productively.
We begin with Foundations followed by specific support across three business building stages –Clarify, Package & Leverage – will help you to plan out your strategy, look at what tools & skills you need and create an actionable roadmap to success.
FOUNDATIONS is super important even if you’ve been in business for a while, because this is where you will think holistically about:
(a) your business design, purpose and audience – both within and out of your comfort zone!
(b) current barriers that keep you frustrated & overwhelmed – both in reality & in your head!
(c) critical elements in your digital marketing architecture – some familiar, some new!
The CLARIFY & PACKAGE and LEVERAGE to SCALE modules help you get a handle on specific elements in the 7-Dimensions of Success. You can either work in a structured way through each of the modules in turn or you can dip in & out to suit where you’re at in your business right now.
Starting with a self-evaluation, you’ll identify which areas you most need to focus on and this will help prioritise your path through the iSuccess curriculum. (Analysis, feedback and one-to-one advice is provided to members on our mentoring programmes.)
Each iModule gives you both insights and implementation guidance for one particular aspect of practice, so you can really focus on one thing at a time, get things done and track each milestone.
Developing a Success Mindset
Identifying your Professional Brand Identity
Attracting and Enrolling Ideal Clients
Planning out your Positioning & Pricing Strategies
Creating Marketing Funnels & Systems
Streamlining, Automating and Team Work
Moving to Scalable Business Models
Developing Digital Products & Programmes
click the + button in the headers below to learn more
Foundations & DESIGN
The iSuccess Foundations course is a masterclass in strategy and mental preparation. It’s a critical first step on the journey we’ll take together where we explore and challenge perspectives on the principles for success as a strategic entrepreneur.
Our Clarity and Leverage programmes take a deeper dive into the why, what and how of growing & scaling your business. We use checklists, templates, worksheets and action planners to help you implement what you’re learning.
You’ll first aim to summarise the driving purpose behind what you do, consider your personal business objectives, current expertise & known obstacles, work on your unique value proposition, your expert system and the distinctive style & personality behind your business brand.
From there, you’ll be guided to understanding ways to build out your marketing funnel that engages, educates and enrols your target audience, what’s involved in packaging your expertise into an online educational product, workshop or service.
Once you have the pieces in place, we show you the operating processes and tools you need to systematise your marketing and scale up your business.
You walk away with clear objectives and a roadmap for the kind of business you want to build and how you want to market, grow and scale.
Strategy, Design & Mindset
Clarify & package
Clarify & Package modules focus on getting you crystal clear on your professional business identity, profitable niche market & brand messaging – including crafting your unique offer for the products and services you deliver.
Whether you’re just setting up your own business or you’re making a transition in your career or area of expertise, it can be hard to pin down who you are and what you do. We cover this in detail because it’s a major cornerstone for all of your marketing and customer engagement.
Knowledge and capabilities can grow and evolve over our professional careers and life experience and we may feel our expertise is fragmented or needs a niche or label of some kind in order to market effectively to the specific audience we wish to serve.
Clarity is critical so you’ll build on your work in Foundations to map things out – there’s usually a fair bit of soul searching involved!
This introspection is super important work to closely (re)align your purpose and expertise with your ideal clients. You’ll map out exactly what you can/will deliver, research profitable markets, establish how you can best position yourself as an expert. You’re totally going to put the spotlight on what is your core business.
You’ll finish with a coherent picture of your professional identity and clear brand messaging and media bio to use across your websites, social media, products and services.
Niche, Brand Messaging & Offers
Leverage to SCALE
Leverage modules are all about building a leveraged sustainable business – taking the cue from your vision of success, personal & financial objectives, creating branded products & programmes, setting up marketing systems for automation and implementing scalable operational processes for client engagement and quality management.
Leverage is for people who already have the fundamentals nailed down or who have successfully worked through the Foundations & Clarity programmes. There’s not much to gain from implementing automated systems if what you’re systematising and scaling isn’t clear or your sales process isn’t converting into clients!
Having a step-by-step system or “success trail” for how you help your clients and a small support team around you means you can deliver your services in different, more leveraged ways to achieve greater reach and new streams of revenue.
When you combine automated marketing and an effective sales process that is value-driven on the front-end with packaged programmes on the back-end, you have a streamlined system for engaging, educating and enrolling a consistent flow of clients. Your one-to-one, done-for-you and face-to-face work should be the premium-end of what you offer.
You’ll finish with a clear client journey process to engage, educate and enrol new clients, identify your expert system and know how to turn it into different offers – a course, book, podcast and / or core “signature” programme – that serves your target market and increases your influence, impact and income.
Systems, Products & Teams
The iSuccess Business Academy is one of the few online business education platforms that backs up its digital courses with individual one-to-one support to help you focus, take action and make faster progress towards the success you know you’re capable of and deserve.
As well as our iModules described above based around the iSuccess 7-Dimensions curriculum framework, which you can work through on your own in “Do-It-Yourself” mode, our Achiever mentoring programmes are more “Done-With-You” focusing on a specific outcome you wish to achieve. You work through your chosen Projects and use our mentoring and tech support to help you plan and implement it to suit your goals and business context.
The Achiever programmes upgrade your iSuccess membership for as long as you want to work on new projects. They offer a more open and flexible way of working together, great for when you’re not sure what you should be focusing on or how much support you need!
We designed the iSuccess Business Academy in a particular way, because we know more often than not you have hundreds of ideas buzzing around in your head and you need help to formulate a cunning plan of what to take forward. Or perhaps you know or just feel there’s something amiss in your business strategy, your marketing or (lack of) sales, and you need someone to help you figure out the reason for the problem so you can implement a solution. Jay Allyson, iSuccess Founder
“There’s no tie-in so you can upgrade, downgrade, pause or cancel with just one month’s notice. That way we’re being fully flexible to meet your needs at any given time, as we know how this can change depending on what life throws at you or when you have a breakthrough! “
If you want to fast-track your progress, you can opt to join our 12-week ACCELERATOR programme. You make a one-off payment and then we set to work. Our 1-2-1 sessions over Zoom help you get laser-focused on your best-fit strategy to ensure you get the right roadmap for your vision of success and we put the right kinds of support in place to help you implement it. We’ll have bi-monthly check-ins and a follow up call at 30-days intervals to make sure you’re on track with your action plan. After that, you may wish to continue on one of the monthly programmes or renew with LBA on the next stage.
Wherever you’re at in your business, what’s going on in your life and how much support you decide to invest in at any given time, pick the level & frequency of mentoring you want – take it slow & steady or push harder & get things moving fast.
And I’m super excited to announce that all our Founding Members will receive a VIP invitation to join the Brand Clarity Project – our inaugural pilot action learning course – with 45 minutes of free 1-2-1 mentoring so we can really dive in and understand what you need most, when & how.
When you get on the
Working together for your success!
Dr Jay Allyson, iSuccess Founder
As a basic iSuccess
Together, we uncover your blocks, blindspots and bottlenecks so your time spent building and growing the business becomes more focused and productive. And we work on setting up the leverage systems and teams so you can delegate, automate or outsource as you scale.
This is not a group programme – it’s a mastermind community with access to one-on-one advice, coaching, tech support as required to catapult your business forwards.
It’s pretty unique and I’ve designed it this way for two main reasons:
1. Typically, group programmes don’t give you value for money in terms of relieving (overwhelm) or achieving (results). While the best ones have a ‘learning + doing’ type design, office hours and community support, many people get stuck at key decision-making points rather than ‘how-to-do-something’ questions. The one-to-one feedback you get by using our submission system is aimed at giving you confidence to move forwards and preventing two typical stumbling blocks: “paralysis by analysis” and “tech mission impossibles”. The two-way dialogue on your “work in progress” helps you keep momentum and achieve better results faster.
2. In my personal experience being part of online group programmes, most don’t provide sufficient one-to-one support and the leader or business coach assigned to you rarely has time to engage with you on a deep level. With iSuccess, we make sure you’re creating a progressive roadmap of action steps. Sometimes we just need someone to listen and guide – other times we need to work through blockages with a bit of coaching and camaraderie or hands-on tech support. You rarely get this in these big ‘signature’ programmes even those that are priced at multiple 4-figures.
With our iSuccess ACHIEVER level add-ons, you don’t have to go it alone, you get full access to me and my team. We offer three packages of individual mentoring as an optional extra to the online business education courses within the Academy – see our Achiever packages and Accelerator programme outlined below. You can use this resource in many different ways. You’re in control of what kind of support you need, when and how often.
For some, the online group community is sufficient support and you can buddy up for accountability, but many of us prefer a more “tutored” approach, a little hand-holding and a sprinkle of personal coaching.
So, are you ready to grow and scale your service business beyond what you’ve accomplished on your own?
Well, the good news is – I offer a “Done-With-You” approach through our iSuccess ACHIEVER memberships which include an ‘add-on’ mentoring support to your iSuccess membership. These packages provide you with coaching, mentoring, technical support – as and when needed. Our online business education with add-on mentoring is designed specifically to help unstick you wherever or whenever you get stuck.
Where the core curriculum offers courses and resources to build up your knowledge, skills and experience, Achiever members receive that important individual 1-to-1 support at a level to suit your needs, pace and life at any given time. At the outset, we’ll work very closely together on strategy, mindset, marketing and money aspects of achieving your business growth goals then progress to planning and implementing work together.
In our initial session, we’ll look at your vision of “success” – what that means and looks like to you. We’ll talk through where you’re at currently, main challenges and barriers and so forth, and you’ll work on your why, what, who and when so you’re crystal clear where you need to focus your attention, time and effort going forward – no more overwhelm, confusion, going round in circles. This clarity in itself is priceless!
Next, we’ll set out a guided roadmap and action plan based on working through specific iSuccess Business Academy modules in addition to resources I give you – such as templates I use with my own clients, suggestions for tools I’ve used in my own business. You’ll use the insights, approaches and resources to build out or refine your marketing and we’ll make sure you’re monitoring the results of those interventions.
Our Achiever membership helps you access expert support and keep momentum as you work through the key stages of building, marketing, growing and scaling a successful service business. The packages are set up to match your desired pace and budget enabling you to focus on a particular iSuccess project and achieve a specific result each round or fast-track through the entire programme.
Choose from Silver, Gold or Platinum monthly ACHIEVER packages for the level of support that meets your needs. It’s super flexible – no long tie-ins – you can downgrade, upgrade, cancel or pause anytime to suit your needs and life. Or you can choose our signature ‘all-access’ Diamond ACCELERATOR programme to fast track your results through the entire iSuccess curriculum programme.
“Mentoring” is a combination of strategic planning, personal coaching, hands-on help with workflows, campaigns, sales calls, copy, design, over-your-shoulder guidance if needed and tech advice. If I can’t help, one of the team will have the answer or we’ll figure it out! Either way, we get you unstuck so you can keep moving forward doing the work that matters for success in your business.
- KICK STARTER
- One 30 minute one-to-one mentoring session per month
- Bi-monthly email/chat check-in & support
- Earns 2 Success Tokens* / month
The SILVER package is suited to freelancers who are just starting out or service providers who just need a little nudge in the right direction in terms of gaining clarity and confidence with their business plans.
You can book this as a continous subscription or hop on & off as and when you need some input.
- STRATEGIC INTENSIVE
- Done-With-U Projects
- 60 minutes of one-to-one mentoring per month (over 1 or 2 sessions)
email / chatcheck-in & support
- Shared document portal for prep work
- Facebook Mastermind Group
- Earns 5 Success
Tokens* / month
The GOLD package is suited to professionals who are looking to start an independent service business, attract their first clients, gain momentum and implement the levers needed to grow.
It can be booked as a one-off to implement one specific dimension of the business, but is typically a 90-day plan requiring an investment of at least 3 months and. is therefore by application only to ensure we’re a good fit.
- GROWTH & SCALING
- Done-With-U + Done-For-U
- Everything at GOLD level PLUS:
- 2 flexi-hours of consulting / tech advice / implementation support to suit the input you need each month
- Open access for email / chat support*
- Bonus VIP trainings & resources
- Earns 10 Success Tokens* / month
The PLATINUM package is suited to individual service providers and small consulting firms who are looking for more of a wrap-around team support to implement business growth projects.
It can be booked as a one-off to implement one specific project, but is typically an investment of at least 3 months and is therefore by application only to ensure we’re a good fit.
*Accords to our service level agreement to frequency & response times
* What are Success Tokens?
Success tokens are part of our loyalty points scheme (coming soon!). Success Tokens are earned when you purchase an ACHIEVER programme from the iSuccess Business Academy. You can redeem success tokens for additional online business education or individual support, such as VIP courses, extra 1-2-1 coaching sessions or critiques on your planning work, website, learning designs, marketing copy, tech/VA support or other bespoke requests.
(Example: 6 Success Tokens = a 30 min 1-to-1 session, 10 Success Tokens = Website Review, 50 Success Tokens = Live Mastermind Event Ticket.)
OPEN FOR ENROLMENT NOW
90-day “all-access” fast-track
including 1-2-1 mentoring with Jay
4 MONTH’s ACADEMY MEMBERSHIP (worth £388)
60-minute ‘Jumpstart’ Strategy Intensive (worth £247)
8-weeks of guided learning, action planning & accountability (worth £697)
7-Dimensions of Success diagnostic business review (worth £497)
‘Inner Circle’ Mastermind Event (a virtual group focused workshop) (£149)
iSuccess Achievers Mastermind Group on FB (priceless!)
TOTAL Value = £3350+
Note: This is a redesigned version for solo professionals of my Digital Roadmap programme currently run for corporate non-profit organisations and small businesses.
PAY IN FULL FEE
or PAYMENT PLAN 3 X £347/month
Deadline for Joining the Next FAST-TRACK Accelerator Group
Our founding Accelerator members
will get 2 free bonus gifts
Website & sales process review
Website / Marketing / Sales Process Critique (worth £247) – bespoke feedback on your set up, process and copy
Free copy of Jay’s book – 3 formats
Print copy of Jay’s book (RRP £14.99) posted to you + a free digital copy (worth £9.99) + NEW a free audiobook edition (worth £17.99)