Episode 93 Elevate Your Content Marketing – Part 1 of 2 Creating a Customer-Centric Content Marketing Strategy to Generate High Quality Leads for Your Business

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In this two-part series, we are tackling a very big area of our business development endeavours, and that is developing your content marketing strategy. There’s a lot I want to share with you about creating customer-centric content that converts, so I’m doing it in two parts.

The focus for part 1 is about being strategic about content marketing, so you’re creating content that drives engagement and generates high quality leads for your business, not just churning out content in the hope it gets attention of your target market.

Content is such a big part of our lives, and I’m not sure we’re always strategic ourselves as consumers, but as business owners, the job of content can feel like a lot. So, you want to be sure you’re investing in doing the things that really make a difference to your bottom line, hence the strategic part.

With any content marketing strategy, sometimes people get a little bit lost, and they start to create their online presence and start pushing out a load of content without fully being mindful of what’s working and what’s not. But when you come to create content to attract and build your ideal audience, you need to be strategic and intentional about it.

Over two parts, you will learn how to:

  • Elevate your content marketing from vision to execution
  • Navigate the pressure to get visible
  • Think about content marketing across 7 dimensions of success
  • Produce content your audience wants to devour
  • Be consistent by showing up where you love to be
  • Align your content with your audience’s questions
  • Adapt to shifting market environments.



Strategic Marketing Guide (slide deck PDF)


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