Jay Allyson Strategic Marketing for Business Growth

Using Avatars to Drive Customer Centric Content and Copy

Aug 18, 2023 | Brand Positioning & Messaging, Business Keystones, Effective Sales & Selling Process

There are many ways to harness customer avatar work to inform your content strategy and create customer centric content and copy. This helps align what you write about, when and where to write what, and how to connect and nurture your audience in a way that converts...

Why Defining Your Ideal Client Avatar Helps Drive Business Success

Jul 21, 2023 | Brand Positioning & Messaging, Business Keystones

First of a three-part series focused on leveraging the power of an Ideal Client Avatar, where I’ll be sharing not only how to go about defining your Ideal Client Avatar or ICA, but also how to use it to your advantage to drive every aspect of your business from...

Professional Identity in Business: A Consultant vs Coach Dilemma?

Mar 17, 2023 | Brand Positioning & Messaging, Business Coaching & Support, Business Keystones

Choosing the right professional identity in business is important. It drives the approaches we take when working with clients. Deciding to call yourself consultant vs. coach can significantly impact your success attracting the right clients to your business. Likewise,...

How to Win Corporate Clients With Consultative Prospecting and Compelling Proposals

Oct 7, 2022 | Brand Positioning & Messaging, Business Keystones, Effective Sales & Selling Process

Hello, and welcome back – we’re continuing our three-part mini-series on 6 steps to B2B sales, how to find, engage and get corporate clients consistently.PREFER TO LISTEN? Why consultants, coaches, trainers and other expert service providers find it hard to win...

Simple Pricing Strategies for Consulting, Coaching and Other Expert Services

Aug 21, 2022 | Brand Positioning & Messaging, Business Coaching & Support, Entrepreneurial Mindset & Resilience

Simple pricing strategies for consulting, coaching and other expert service providers can feel like an impossible goal. For professionals, what to charge might just be the most stressful decision you ever have to make, especially if you’re new to business. There are a...