Emotional Resilience Mastery – Guest Interview with Margo Mansfield
Continuing our rising resilience journey through the lens of women entrepreneurs as they share their insights, their experiences, and their journey to success, in this episode, focusing on emotional resilience mastery, I interview Margot Mansfield who is an...
Create AI Courses That Sell with Transformational Learning Designs
If you’re looking to create AI courses that sell, you need to stand out in what is an increasingly saturated and competitive market. With the advent of generative AI tools like ChatGPT, over the past year the proliferation of online courses has been astonishing,...
How to Harmonise Content and Copy to Drive Sales Across the Customer Journey
When you’re looking at how to harmonise content and copy in your marketing, have you ever really thought about the job each is doing in your business? Defining the purpose, audience and occasion for everything you communicate is super powerful for connecting...
Using Avatars to Drive Customer Centric Content and Copy
There are many ways to harness customer avatar work to inform your content strategy and create customer centric content and copy. This helps align what you write about, when and where to write what, and how to connect and nurture your audience in a way that converts...
Why Defining Your Ideal Client Avatar Helps Drive Business Success
First of a three-part series focused on leveraging the power of an Ideal Client Avatar, where I’ll be sharing not only how to go about defining your Ideal Client Avatar or ICA, but also how to use it to your advantage to drive every aspect of your business from...