Using Avatars to Drive Customer Centric Content and Copy
There are many ways to harness customer avatar work to inform your content strategy and create customer centric content and copy. This helps align what you write about, when and where to write what, and how to connect and nurture your audience in a way that converts...
Mastering Discovery Calls to Improve Sales Conversions
If you’re looking to improve sales conversions for your consulting, coaching or training business, in this article, we’ll discuss one of the most crucial aspects of client acquisition – the discovery session. We’ll explore effective strategies...
10 Essential Steps for Successful Product Launches
Welcome back for part 2 of getting you from idea to successful product launch and today we’ll be creating the actual product launch strategy. You will learn ten essential steps, and how to implement them. If you haven’t gone through part 1 – you can you listen...
