In business today, effective sales calls are the cornerstone of success, especially in the high-end market. People often focus on marketing and building an audience, when the bottleneck is actually more a matter of converting these audiences into great clients. How...
As a consultant, coach or other service provider selling your expertise directly to the marketplace, your professional identity is core to your success in business and reinventing yourself can be tricky. Marketing a high-end programme or service is closely linked to...
I just wrapped up a soft launch for our Leveraged Business Accelerator programme and I have to say, it was tough!!! So let’s talk about successful program launches, are they necessary and is there really a product launch formula. I’m basing this short episode on...
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