My big vision business aim has always been to create a fully leveraged business and I’ve worked to align, brand and scale my business. But I’ve had more than my share of crazy plot twists along the way, suffered a professional identity crisis and ending up with a collision of two worlds.

Launching the new website and setting up the iSuccess Business Academy to host my online courses is all part of refining, reinvention and realising my big vision business. It’s been a period of long reflection – the coming together of many years aligning my professional expertise to a clear brand and niche.

I talk about this in more depth in my book “Leveraged Consulting in the Digital Age” and I’ve included a bit of story here and there to illustrate the strategies and journey that are allowing me to climb the mountain to success.

Here’s a short summary of where it started and where’s it’s going …

  • Back in 2010, was created as a personal hub for the business support and success coaching I was doing for my network marketing and internet businesses. Over the years, it has been home to all my educational content: blog posts, articles, videos and trainings on internet marketing, entrepreneurship and communication, but I’ve decluttered along the way to maintain the focus I want for my education-focused brand.
  • At the same time, I’m still busy running my consulting practice over at Belanda Consulting, supporting education sector organisations with e-learning developments and business process improvement work.
  • Around 2014, what I found was these worlds were frequently colliding. I was bringing my experience with business planning processes and strategic marketing into my consulting work and I was using my understanding of education to develop new streams of revenue for my business.
  • Move forward to 2017 and while still on track to achieve my ultimate leveraged business, I realised I had an identity crisis! In fact, this had been haunting me for a while, but last year I decided to take action and create a cohesive business growth focused brand under

The newly revamped site here is intended to share Insights for Success for solo professionals building a high-end client business in the digital arena. It’s where I house my articles, educational courses and book projects and link to social media groups where I can engage and interact with fellow entrepreneurs, solo professionals and service providers.

As I set off to launch the iSuccess Business Academy, my big vision business concept is that this site attracts and supports a community of like-minded individuals who are willing to learn and share as we each work on growing a thriving, digitally smart and value-driven business.

I’m super excited about the pilot course available to iSuccess members. It’s called the Brand Clarity Project – since all the iSuccess courses are designed as action learning projects. If you’re amongst those struggling to clarify your professional brand identity after a change of career or business pivot, this is going to take you a huge forward. I chose brand clarity as a focus because it’s such a frustrating sticking point for many consultants and coaches who have transitioned from employment to self-employment. Now as a business owner and marketer, if you’re struggling to hone in on a profitable niche and express your unique brand message, the Brand Clarity Project is for you.

Feel free to hop on our iSuccess wait list to hear updates and get your early bird opportunity to join the Brand Clarity Project course at a significant discount during the pilot period.

Leveraged Consulting in the Digital Age book by Jay AllysonIf you’d like to learn more about creating your big business vision, get your hands on my book Leveraged Consulting in the Digital Age.