*** CRASH ***
Is that the sound of a business bottlenecks breakthrough?
Or is it you hitting another brick wall?
Over and over …
Til your head hurts…pfff
And you lose the ability to think, run, hide!
So, want to know the number one big question I ask when talking with a potential new client?
Here goes …
PREFER TO LISTEN?
WHAT’S YOUR WALL?
We’ll need to have a bit of a laddering conversation to get to the root cause of your business bottlenecks.
It works a lot better than the usual “tell me your problems” question.
Or what are the current challenges?
That’s a bit too broad isn’t it!
Let’s first look business bottlenecks in terms of the steps to getting clients.
Is it traffic, is it leads, is it conversion?
Because without understanding where are you getting stuck and why, it’s pretty darned hard to get past that wall.
- So what have you tried?
- Who have you followed?
- Have to talked to anyone about it?
- Did you get good answers or did you go round in more circles?
What I LOVE about what I do – and it’s totally my genius zone – is I’m really good at helping business owners pin down exactly where the business bottleneck is.
And part of it may be some personal barriers… Let’s face it, we all have demons. We all have things we find easy and things we find really freaking difficult. Yes?
I’ve done a lot of “enrolment” conversations over the years for my digital roadmap programme I run for corporate clients. I’ve also done a tonne of those strategy calls for the programme I coach on for another ‘big’ company too.
And for the Leveraged Business Accelerator, which is my own programme for small businesses and solo professional service providers, the key question I always ask is:
What specifically do you feel is holding you back from achieving the success you want?
Sure, we’ll always start the conversation talking about your big business vision and the goals and my favourite question there is:
What would success look like for you?
Because there’s a second group of business bottlenecks that go beyond getting more or better clients.
And this group creates way bigger business bottlenecks in terms of longer term growth.
The crunch time comes when I ask the question about bottlenecks to scaling your business.
It can actually bring up some quite strong emotions.
There are always a specific one or two things that’s stops someone pulling the trigger on a strategy for growth.
How are those bigger business bottlenecks playing out in your business in terms of how it impacts your life?
And the Most Common Business Bottlenecks are …
For the first set, as you grow your client base, there are three inter-related mental barriers:
- Lack of clarity and confidence
- Confusion, overwhelm, stress
- Paralysis by analysis
And there are three sequential operational barriers to break through:
- Attracting an audience
- Generating leads
- Converting to clients
My clients (and potential clients) are all ambitious, driven business builders who always have a huge long list of things they’re doing in their marketing, or feel they should or could be doing!
Yet, they’re spinning their wheels, working crazy hours or feeling frustrated at the lack of results or just plain stuck not knowing what to do.
The “to-do” list will often include producing content, posting on social media, SEO, emailing, running webinars, doing lives, building webpages and funnels and a million others things everyone else seems to be doing …
It’s an endless treadmill of content and confusion, more content and no conversion, more content and no cashflow. These activities may not drain your bank account in terms of costs, but they definitely drain your energy and that will cost you in a different way.
Easy to see why you might feel lack of clarity, overwhelm, stress and paralysis are the biggest things holding you back. But it doesn’t have to be that way.
There are leveraged strategies at every stage of your business growth: marketing, sales, delivery, and each pillar enables you to do more with less and to SCALE.
Success is a CHOICE that is totally yours – totus tuus!
- A choice about doing what needs to be done and doing it.
- A choice about not doing some things.
- A choice about getting the help you need to do the right things and do them well.
But, let’s be absolutely CLEAR on one crucial thing:
Your only goal when it comes to acquiring customers, clients and sales consistently and predictably is building out ONE funnel that works.
One campaign that fuels your end-to-end customer journey or “funnel”– that is, your process for engaging, educating and enrolling clients.
Get one thing working and delivering you a stream of leads and clients and then ramp up the content marketing, ramp up the ads, ramp up the delivery capacity.
And preferably control the volume that comes through that “funnel” – I have a few ‘cheaters’ on that one that most people who are “struggling” don’t even consider.
Achieving More by Doing Less
Counterintuitive I know.
How would it make you feel if you could stop doing 80% of what you’re doing and do the 20% of things that make 80% of the difference to your success?
Pretty liberating huh?!!
You shouldn’t be putting any focus on all those other time-sucking activities until you have a system in place that can feed your business – a system that’s workable, dependable and profitable.
All of those time consuming and overwhelming tasks I mentioned above have their place and are valuable, at the right time. But making decisions alone on choosing what to focus on and where to spend your finite time can be costly.
One of the best ways I have found to gain clarity and confidence in the right strategy and the action plan to implement it, is to not go at it alone – get a mentor.
In my book, I’ve quote hundreds of people who I’ve learned things from, and a few of those who have mentored me. A remark by Richard Branson that I share in the final pages really struck me. He said:
“Whenever I am asked what is the missing link between a promising business person and a successful one, mentoring comes to mind. If you’re looking to make your way in business, find a mentor.”
Because like many successful people, I’ve learned that success is a team game. Very few of us get to where we want going it alone.
So here’s a poignant question for you right now if the situation of confusion, frustration, overwhelm or procrastination on moving forward resonates with you.
Imagine if your Current Barriers were Removed
What could you accomplish? How much more driven and determined would you be if you were clear on the plan and not wasting time spinning your wheels on stuff that isn’t working very well (if at all)?
How confident would you be knowing I have your back?
If for every problem, there was a solution, a way to push through or pivot and help to make those decisions at the right time.
You’re committed enough, yes? So you’d be unstoppable, would you say?
Because learning marketing is one thing. Applying it is an entirely different challenge.
Creating a course or program is one thing. Selling it is a whole other capability.
Getting a strategic plan, guidance and support from a mentor is the best way I know of fast tracking you to achieving the success you want.
- If you’re suffering from confusion, frustration, exhaustion working in your business and you’re not achieving what you set out to achieve… or
- If you know you’re missing the alignment, systems, and skills to generate leads, enrol clients/customers and scale up operations… or
- If what you have in place just isn’t consistent or reliable…
Then here’s an unparalleled opportunity for you.
The next wave of my Leveraged Business Accelerator programme
is starting soooooon!!!
And I’m holding a spot open just for you 🙂
AND if you want in, you can pay over three months at no extra cost!!!
I’m super excited to see our next group charge forward.
In LBA, we work together and tackle head on the big success outcomes you’re looking for that have been evading you ’til now.
And these are the big three goals:
(1) get you new clients, who are better more ideal customers
(2) find the best & most efficient way to work with them to deliver the result they desire
(3) help you package, price and sell your offer so you’re earning what you’re worth from serving them.
I’ve helped hundreds of organisations and businesses with digital transformation that achieves all three of these success outcomes.
Strategic planning, operational improvement, marketing and sales funnels – those are my areas of expertise.
In fact, this is what you can learn in my book – Leveraged Consulting in the Digital Age: How to Build and Grow a Successful Service Business in an Increasingly Competitive Marketplace.
And if you want help to implement these ideas and approaches in a way that fits your specific business, plays to your specific strengths and celebrates your true value.
I would LOVE to COLLABORATE with you so you can BREAKTHROUGH to SUCCESS
If clarity, confidence and cohesion are what you need help with from a coach/mentor who’s been in the trenches for my own business and countless others just like you …
Then let’s talk about your wall …and how to get past it, through it or over it.
What are the current bottlenecks to YOUR business growth, not some generic ‘how-to’ tactics on this thing or that. I want to help you with what’s going to work for YOU, for your target market, your offer, your best platform, your best sales system.
What you’ll get past:
- No confusion about what to do – we’ll be doing the right things in the right ways.
- No overwhelm or wasted time – we help you build on existing strengths, assets and methods that convert.
- No getting stuck on tech – we help you choose it, solve it or get around it.
- No lack of confidence wondering if you can do it – we got your back!
- No going it alone – this will be fun, hard work required, but way nicer working on it with others.
This is the promise when you join my Leveraged Business Accelerator programme.
I’m not saying iSuccess is your only option, of course not, and I’m not saying at this point that I’m definitely the right coach/mentor for you.
But if you’re still reading, then I’m guessing somethings I’ve said resonated with you – so you have nothing to lose by taking the conversation a little further. When we speak you’ll be able to sense if we’re a fit.
It’s 30 minutes and totally free.
There’s no obligation on your part.
And it’s definitely a consultation not a thinly disguised sales call.
Here’s an ethical bribe …
Everyone who books and attends a discovery call will receive a promo code to get a free audiobook edition of Leveraged Consulting in the Digital Age (or a downloadable PDF copy if you prefer).
If you want or need convincing that the Leveraged Business Accelerator is a good fit for the structure, clarity and implementation support you need – check out our iSuccess info page.
I’m committed to your success, let’s talk.
Jay Allyson xox