Ep77 What, When & How to Create Leverage for Scaling Your Business

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A practical sustainability framework to create leverage for scaling your business that generates dependable revenue growth and ROI.

When you’re starting out there are lots of way that you are simply leveraging your expertise – be that brand positioning, strategic marketing, operational improvement, curriculum innovation. Your objective is to create a product or service people want and work out how you can best take that to market.

In regards to marketing, sales and delivery, creating leverage is the central tenet to successful scaling. There are key points of leverage you can work on across every dimension of your business architecture from using digital tools to outsourcing and hiring to get more done without you doing all of it.

Be it solo business owners, small businesses or large corporate organizations, in a nutshell, I help people create leveraged strategies and harness digital technology, so they can work smarter not harder, because that’s what gives you the freedom to move to the next level of business growth.

In this episode, we’ll explore a framework for next level business growth and go through some of the practical things you can do to get yourself there.


Jay’s book, Leveraged Consulting in the Digital Age

To discover your best leverage points for growth, book a strategy call with Jay