SHOW NOTES FOR THIS EPISODE
High converting sales pages connect with the target audience, clearly say what’s on offer and move your ideal buyer towards action and purchase. In this episode, I’m sharing 5 ingredients you should always include in every sales page and a recipe for how to put them together in the right order and the right amounts.
The recipe needs to blend an irresistible offer with a very specific audience. Yet, it’s amazing how many business websites, landing pages or sales pages don’t convert because they have either tatty ingredients or miss crucial ingredients out.
You can have the best product or service ever, but if you don’t have a good messaging and a good sales process, all the work generating a lead and nurturing those contacts will be wasted if people fall through the cracks before you can enrol them.
When you have good ingredients and practice the recipe, you can create a high converting sales page that works effectively moving prospects to take action on the next step in the buying process.
What you’ll hear about:
Resources & support:
- Jay’s book, Leveraged Consulting in the Digital Age: Chapter 4 – Leveraged Sales, we dive in deeper into sales page design.
- To learn how to do it step by step, apply for my Leveraged Business Accelerator program.
- Further support for business building and business acceleration available here: jayallyson.com/leveragedbusiness.