035 The Power of Podcasting to Build an Engaged Audience – Part 3 Leveraged Podcast Production Workflow, Promotion and Outsourcing

the leveraged business podcast cover image


In this final, third part of our series on podcasting to build an audience, we’re getting to the heart of the leveraged strategy for podcast production planning. There are three aspects to how you can leverage a successfully launched podcast show: growth, efficiency and monetisation.

We’ll go through each one:

–           Ongoing promotion for visibility and increasing your listenership

–           Efficient workflow for leveraged podcast production and promotion

–           Consistent offer positioning for leveraged enrolments

And we finish by talking about the importance of patience, consistency and lessons learned as you podcast grows.


Further support & resources:

  • Workflow spreadsheet (as an example)
podcast production planning workflow spreadsheet screenshot

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