The iSuccess Business Academy

Welcome to iSuccess!

Have you ever wanted ‘just-in-time’ online business education but with individual support? The iSuccess approach gives you the exact blend of what you need when you need it, working at your own pace at an affordable fee, to mirror where you’re at in your business and what’s going on in your life.

With iSuccess, you don’t just get courses, you get discourses.

We work with consulting and coaching professionals and other expert service business providers who want help branding, marketing and growing their business in the digital age.

If you have a big vision for the success you want to achieve in terms of influence, impact and income as a service-focused expert professional, we can help you with all the mindset, marketing and money elements.

If you want to transform your expertise into a value driven brand and digitally smart enterprise, come join us in iSuccess.

iSuccess is all about helping you to transform your business from self-employed consultant and coach to strategic entrepreneur and marketer. What that means is having a business that is on-message, in-service, profitable, dependable, sustainable & scalable.

From my 14 years setting up and supporting small businesses, I’m a firm believer that entrepreneurship isn’t something that should be left to luck or done alone – so we’ve designed iSuccess to make sure you have the right support at the right time.

Membership of the iSuccess Business Academy opens the vault to courses, resources, planners, checklists and workshops that help you get into action and achieve lasting results.

Each of our i-MODULES is essentially an ‘action learning project’ that delivers insightful training plus practical workbooks, guides, checklists & planners in our curriculum for building a successful service business.

Each i-MODULE includes:

A 30-minute OVERVIEW VIDEO with PRESENTER NOTES to help you gain a clear perspective on the critical elements for laying foundations for success, aligning, targeting, positioning, branding, pricing, systematising and scaling your business.


A LEARNING WORKBOOK to help you tackle practical step-by-step kind of stuff, this gives you the accountability you need to break through the wheel-spinning, crazy-frustrating mental barriers that typically keep us from pushing forward and achieving our true potential.


A CHECKLIST or PLANNER to help you structure, plan and implement so you are building for business success. These are checklists, reflective exercises or action tasks that help you get things done so you can start seeing results right away.

We are one of the few online business education providers that back up your learning with individual “add-on” mentoring programmes to suit your pace and needs. You can opt to purchase additional one-to-one support to fast-track your results.

You see, rather than asking you to take a leap of faith buying a high-ticket ‘signature’ programme right out of the gate, which would mean we’d spend a lot of our time promoting it and doing free consults to sign people up…. we’d much rather spend our time with the people who already get it!

Our membership fees are deliberately low to enable you to see what’s on the inside and to experience the iSuccess materials and mentoring for yourself. When you’re getting clarity on your ideas and plans, you’re more likely to make a bigger commitment with a high-end programmes to support you to get into action.

This is why I’m super excited that all our Founding Members will have open access to the Brand Clarity Project pilot course that follows our Foundations ‘keynote lecture’, Mindset, Marketing, Money & Metrics – an Introduction to the iSuccess Framework.

Founding Members will also get a premium VIP level of one-to-one coaching support to ensure we understand where you are right now in your business, where you want to get to and why, so we can help keep you always moving forward to achieve the outcomes you desire.

So let’s keep in touch, get on the wait list and we’ll send you exclusive insights delivered straight to your inbox.

Working together on your success!

Hop on the wait list for the iSuccess Business Academy to get complimentary access to the iSuccess pilot course, the Brand Clarity Project

What does the iSuccess Curriculum cover?

The iSuccess curriculum is based on the 7-Dimensions of Success framework, a proprietary diagnostic system I’ve been using effectively for several years to support my face-to-face clients with typical strategic marketing and business growth challenges.

Each dimension is a mix of mindset, marketing, money and metrics – relieving overwhelm so you can get clarity, make good decisions and move forward – as well as, consequently, taking action and achieving measureable results.

Each level within the Academy – Foundations, Clarity & Leverage – will help you to build out your strategy, skills & success.

FOUNDATIONS is super important as this is where you will think holistically about:

(a) your business strategy, purpose and audience – both within and out of your comfort zone!

(b) current limiting beliefs and barriers that keep you frustrated & overwhelmed – both in reality & in your head!

(c) critical elements in your digital marketing architecture – some familiar, some new!

The CLARITY and LEVERAGE levels deal with very specific elements of the 7-Dimensions of Success. You can either work in a structured way through the modules or you can dip in & out to suit where you’re at in your business right now. Each i-Module is in effect an “action learning project” that will help you gain both insights and implementation guidance for that aspect of practice, so you can get things done and track successes.

Important note: Typically group programmes don’t give you value for money in terms of either relieving (overwhelm) or achieving (results). While the best ones have a structured ‘learning + doing’ type design, people get stuck at key decision-making points and need more individual help to push through both mental and technical blockages. Most online group programmes don’t provide sufficient one-to-one support and, in my experience in those that do, the business coach often doesn’t really have time to engage with you on a deep level in the way so they rarely offer any ‘aha’ moments to unstick you.

This individuality is why we offer dedicated individual mentoring programmes as an optional add-on to suit your needs, time and preferred pace to work and get support. For others, the online group community is sufficient, but some of us need a little hand-holding and individual attention.

Example i-Modules

  • Developing a Success Mindset

  • Identifying your Professional Brand Identity

  • Attracting and Enrolling Ideal Clients

  • Planning out your Positioning & Pricing Strategies

  • Creating Marketing Funnels & Systems

  • Streamlining, Automating and Team Work

  • Moving to Scalable Business Models

  • Developing Digital Products & Programmes

click the + button in the headers below to learn more


The iSuccess Foundations course is a masterclass in strategy and mental preparation. It’s a critical first step on the journey we’ll take together where we explore and challenge perspectives on the principles for success as a strategic entrepreneur.

Our Clarity and Leverage programmes take a deeper dive into the why, what and how of growing & scaling your business. We use checklists, templates, worksheets and action planners to help you implement what you’re learning.

You’ll first aim to summarise the driving purpose behind what you do, consider your personal business objectives, current expertise & known obstacles, work on your unique value proposition, your expert system and the distinctive style & personality behind your business brand.

From there, you’ll be guided to understanding ways to build out your marketing funnel that engages, educates and enrols your target audience, what’s involved in packaging your expertise into an online educational product, workshop or service.

Once you have the pieces in place, we show you the operating processes and tools you need to systematise your marketing and scale up your business.


You walk away with clear objectives and roadmap for how you want to grow your business.

Strategic Mindset


Clarity modules focus on getting you crystal clear on your professional business identity, profitable niche market & brand messaging – including crafting your unique offer for the products and services you deliver.

Whether you’re just setting up your own business or you’re making a transition in your career or area of expertise, it can be hard to pin down who you are and what you do. We cover this in detail because it’s a major cornerstone for all of your marketing and customer engagement.

Knowledge and capabilities can grow and evolve over our professional careers and life experience and we may feel our expertise is fragmented or needs a niche or label of some kind in order to market effectively to the specific audience we wish to serve.

Clarity is critical so you’ll build on your work in Foundations to map things out – there’s usually a fair bit of soul searching involved!

This introspection is super important work to closely (re)align your purpose and expertise with your ideal clients. You’ll map out exactly what you can/will deliver, research profitable markets, establish how you can best position yourself as an expert. You’re totally going to put the spotlight on what is your core business.


You’ll finish with a coherent picture of your professional identity and clear brand messaging for your websites, products and services.

Brand Messaging


Leverage modules are all about building a leveraged sustainable business – looking at your big vision, personal & financial objectives, creating branded programmes, creating marketing systems and implementing scalable operational processes for client quality management.

Leverage is for people who already have clarity or who have worked through the Foundations & Clarity programmes. There’s not much to gain from implementing automated marketing systems if what you’re systematising and scaling isn’t clear!

Having a “system” for how you help your clients means you can deliver your expertise in different ways so that you can achieve greater reach and new streams of revenue.

When you combine automated marketing that is value-driven on the front-end with packaged programmes on the back-end, you have a streamlined process for engaging, educating and enrolling a consistent flow of clients. Your one-to-one, done-for-you and face-to-face work should be the premium-end of what you offer.


You’ll end up with a clear client journey process to engage, educate and enrol new clients, identify your expert system and know how to turn it into a book and / or core “signature” programme to serve your target market and increase your influence, impact and income.

Automation Systems

Become an iSuccess ACHIEVER Member

In the iSuccess members area, there’s a wealth of e-learning courses and e-resources to support your business development and mostly you will be able to just work through and run with it. But for high achievers, I’ve found you tend to prefer a more intensive approach to working with me so you can fast-track and guarantee your results within a specific timeframe.

So, the good news – I’m currently offering iSuccess ACHIEVER memberships which include an ‘add-on’ mentoring package. These are more like programmes and are designed to support your curriculum courses in a very personalised way, month-by-month providing various levels of individual 1-to-1 mentoring, consultancy and coaching to suit your needs, pace and life at any given time. We’ll work very closely together on strategy, mindset, marketing and money aspects of achieving your business growth goals.

In our initial session, we’ll look at your vision of success, where you’re at currently, main challenges and barriers and so forth, and you’ll work on your why, what, who and when so you’re crystal clear where you need to focus your attention, time and effort going forward – no more overwhelm, confusion, going round in circles. This clarity in itself is priceless!

Next, we’ll set out a directed action plan based on working through specific iSuccess Business Academy modules in addition to resources I give you – such as templates I use with my own clients, suggestions for tools I’ve used in my own business. You’ll use the insights, approaches and resources to build out or refine your marketing and we’ll make sure you’re monitoring the results of those interventions.

Our Achiever Programmes help you to fast track through the key phases focusing on achieving very specific results.

Choose from Silver, Gold or Platinum monthly membership or the Diamond all-access 6-week programme (see below) to suit the level of support you want to meet your needs. It’s super flexible – no long tie-ins – you can downgrade, upgrade, cancel or pause anytime to suit your needs and life.

What are Success Tokens?

Success tokens are part of our loyalty points scheme (coming soon!). You can redeem success tokens for a promo code on further purchases. Success Tokens are earned when you purchase an ACHIEVER programme from the iSuccess Business Academy. You can use these to redeem against VIP courses, extra 1-to-1 coaching sessions or critiques on your plans, website, learning designs, marketing copy etc.

(Example: 10 Success Tokens = a 30 min 1-to-1 session, 20 Success Tokens = Website Review, 50 Success Tokens = Advanced e-Course or Masterclass.)

The iSuccess FAST TRACK offer

6-WEEK “all-access”  DIAMOND   PROGRAMME



 Diagnostic workbook (flipbook+PDF) based on the iSuccess method (worth £197)

Review copy of Jay’s book ‘Strategic Marketing for Consulting Professionals’ (worth £15)

Website / sales process critique (worth £250)

 3 flexi-hours of individual consulting / mentoring support (worth £600)

 Unlimited email / chat support (worth £800)

 Achiever’s Mastermind FB Group (priceless!)

 TOTAL Value = £2000+

Deadline for Joining the Next FAST-TRACK Group