Episode 070
Earn Your Worth – Part 3 Marketing Your Online Course
SHOW NOTES FOR THIS EPISODE
In this episode, part 3 of my Earn Your Worth limited series, we’re now focusing on marketing your online course to enrol clients consistently.
Once you’ve landed on a great core concept (part 1 episode 68), designed and created a great course (part 2 episode 69), marketing your online course is the next big step to tackle.
When you do your research and look at what’s happening in the lives and businesses of your target audience, you can come up with a core concept that’s new and in demand.
In this episode, we’ll look at naming, positioning and promoting your course or program. Because you can have a great course that delivers real results, but if no-one hears about it, or sees you as the authority on the topic, you won’t earn any money from it and it won’t have the impact you want.
You’ll learn how to:
— Market your online course in a way that highlights its relevance and value to your target audience.
— Position your expert approach as solving a problem that differentiates you.
— Focus your passion, skills and expertise into cultivating the demand.
When you’re able to identify your unique value proposition, you’ll be able to attract better clients and charge higher fees.
Book a Discovery Session with Jay
This 30-minute consult is complimentary and completely without obligation – we’ll talk through your current situation & setup, then identify some elements for improving your brand positioning & profitability.
I’ll ask you about yourself, your business, your goals and current challenges, and with your permission, and we can decide together if you’d like some help to create a strategy and action plan to accelerate your business.
