As I launch the new website here I reflect on the coming together of many years building out the consulting, coaching, training and marketing aspects of my core business.
In my book “Leveraged Consulting – How to Brand, Market & GROW Your Business as an Educational Entrepreneur in the Digital Age” – I’ve included a bit of story around how I climbed the mountain to my big vision. My ultimate aim has always been to create a fully leveraged business, but there are a few crazy plot twists, including a professional identity crisis, worlds colliding, as I worked to align, brand & scale my business.
Here’s a short summary of where it started and where’s it’s going …
Back in 2010, jayallyson.com was created as a personal hub for the business support and success coaching I was doing for my network marketing businesses. Over the years, it was home to all my blog posts, articles, videos and
At the same time, I was still busy running my consulting practice undertaking in e-learning and evaluation projects. This built on the work I did in my career in the education sector.
Around 2015, what I found was these worlds were frequently colliding. I was bringing my experience with business planning processes and strategic marketing into my consulting work and I was using my understanding of education to develop new streams of revenue for my coaching business.
Move forward to 2017 and while still on track to achieve my ultimate leveraged business, I realised I had an identity crisis! In fact, this had been haunting me for a while, but last year I decided to take action and create a cohesive professional brand for JayAllyson.com.
This newly revamped site is intended to share strategic insights. It’s where I house my articles, educational programmes and book projects and where I hope to engage and interact with fellow entrepreneurs and enterprise builders.
As I set off to launch the iSuccess Business Academy, my vision is that this site attracts and supports a community of like-minded individuals who are willing to learn and share as we each work on growing a thriving, digitally smart and value-driven business.
iSuccess is a 7-step system that I’ve been using successfully for years in my business support work with solo professionals and SMEs. It’s a “cause & effect” diagnostic (stemming from the Six Sigma methodology but simpler) that identifies current barriers to growth in a business so the client can see where to prioritise developments to produce the greatest gains in client reach, acquisition, retention and revenue.
I’m super excited about the pilot course for iSuccess members. It will focus on clarifying your professional brand identity, a real sticking point for many consultants and coaches who have transitioned from career to business owner and struggle to express their unique brand message in their marketing.
Feel free to hop on our iSuccess wait list to hear more on what’s coming and your early bird opportunity to join the pilot Brand Clarity Project course.