While there’s certainly a big role for face-to-face communication in any professional services business, without a focus on the opportunities afforded by technology and the internet – often termed digital disruption – as a consultant or coach, you’ll be missing out on how people wish to access expert support in this day and age.
Digital education is a lucrative new ball game for consultants and coaches. I’m not advocating that they ditch one-to-one services and go fully into delivering wholly online education products instead – but clearly this is a route to new and highly profitable markets.
Digital Transformation is the new buzzword for how businesses are responding to new opportunities to extend their reach and meet customer expectations.
There are multiple examples in our everyday lives of how companies are redefining traditional ways of doing business through new service distribution models: Amazon, Uber, Netflix, Udemy, to name just a handful. There are far fewer examples in the professional services industry. What this means for consultants, coaches and other experts is that there’s a whole new world of business out there if you want a piece of it.
There’s a role for education in engagement and business development processes too. One of the best ways you can convert “clicks to clients” is to demonstrate your expertise by sharing valuable content that can seamlessly engage, educate and enrol more and better clients in a way that feels a natural part of your usual consulting or coaching process.
With the technologies at your disposal today, you’d be amiss not to start rethinking your existing business models and exploring new and improved ways to do the business. The digital world has opened up the potential audiences that you can influence and impact, near and far, the different ways they can engage and work with you, and the new streams of income this can create for your business.
Digital transformation for consulting services does not mean selling information products or even what’s increasingly termed “knowledge e-commerce”. It’s about enabling people to access your expertise who aren’t yet ready or able to invest in your high-end services. By creating and sharing high value educational content you can support more people in different ways.
Regardless of the delivery method, what you do should bring about a tangible and highly valued outcome and personalised experience for your client yet allows you to reach and impact more people than is possible in traditional consulting practice models.
Business leaders and entrepreneurs who have learned how to transform their delivery model, to develop education-led marketing and results-driven teaching programmes are way more likely to prosper, and do so without resorting to pushy or manipulative sales tactics.
A key goal of business strategy is to start thinking ahead about the kind of delivery model you want to create to support the growth of your business.
Book discovery session with me and let’s talk through your options.