Planning High End Group Programs – Part 2 Creating a First-Rate Customer Experience

BRAND POSITIONING & MESSAGING, BUSINESS STRATEGY & PLANNING

Today, we are continuing along our 5-step process for planning high end group programs. In part 1, we focused on designing a transformational journey for your clients. In part 2, we’re looking more at the delivery and creating a first-rate customer experience. Because...

Attract More Clients with Irresistible Packaged Offers

BRAND POSITIONING & MESSAGING, SALES & SELLING PROCESS

Have you ever put a website or sales page together, even created a new service or program, that you thought was one of your best irresistible packaged offers in terms of visible value and got little engagement, and no sales whatsoever? That’s what we’re tackling in...

How to Create a Visible Value Proposition in the Marketplace

BRAND POSITIONING & MESSAGING, ENTREPRENEURIAL MINDSET & RESILIENCE, MARKETING TACTICS

All businesses have some kind of value proposition. Sadly, many are not unique, visible or properly leveraged. As a consultant or coach, I’m sure you offer immense value in the knowledge, skills, experience you can use to help your clients. But how do you promote it...

Why Start a Podcast and What’s Involved

BRAND POSITIONING & MESSAGING, BUSINESS GROWTH & SCALING, BUSINESS STRATEGY & PLANNING

Are you ready to start a podcast? Whether you want to host a podcast or want to know more about the behind-the-scenes world of podcasts, this three-episode series will help you see why you might want to start a podcast. It reveals the why, what and how of podcasting...

Reinventing Your Professional Identity in a Competitive Marketplace

BRAND POSITIONING & MESSAGING, BUSINESS KEYSTONES

As a consultant, coach or other service provider selling your expertise directly to the marketplace, your professional identity is core to your success in business and reinventing yourself can be tricky. Marketing a high-end programme or service is closely linked to...

The Art & Science of High Converting Sales Pages – a Recipe for Success

BRAND POSITIONING & MESSAGING, BUSINESS KEYSTONES, SALES & SELLING PROCESS

High converting sales pages connect with the target audience, clearly say what’s on offer and move your ideal buyer towards action & purchase. It’s amazing how many business websites, landing pages or sales pages don’t convert because they miss the key...

How to Start a Consulting Business: a 14-Week Success Plan

BRAND POSITIONING & MESSAGING, BUSINESS STRATEGY & PLANNING, ENTREPRENEURIAL MINDSET & RESILIENCE

If you’re looking to start a consulting business, how ready are you for high-end clients? How clear is your unique offer to the marketplace? What will you do to get the message out that you’re in business? How will things run? In this article, you’ll learn...