3 Steps to Find Your Business Sweet Spot

BRAND POSITIONING & MESSAGING, BUSINESS STRATEGY & PLANNING

People often talk about the sweet spot in sports, usually golf, that place where you just seem to get everything right, but what steps can you take to find your business sweet spot?  In this article, we’ll go through three steps that can help you uncover the...

3 Attributes You Can Shamelessly Borrow from Successful Business Brands

BRAND POSITIONING & MESSAGING, MARKETING TACTICS

When we think about successful business brands, most often it’s the logo that springs to mind – right? But what are the hidden attributes of successful business brands? This article explores three key attributes that you can shamelessly borrow for your own...

Building a Digital Platform for Client Engagement

BRAND POSITIONING & MESSAGING, BUSINESS COACHING & IMPLEMENTATION, BUSINESS KEYSTONES

Building a digital platform can really help you to stand out in business. It’s a way you can publish great content and add value to your marketplace. Even if you are in a competitive sector, you will have much higher lead generation and client engagement if you...

6 Ways to Strengthen Business Brand Identity

BRAND POSITIONING & MESSAGING

How to strengthen business brand identity is a major dimension of my strategic marketing work with clients where we focus on aligning, targeting, positioning and branding. When I say brand identity, I mean how you present yourself to your target market. While one...

Accessing Digital Audiences in the Consulting Profession

BRAND POSITIONING & MESSAGING, BUSINESS KEYSTONES

Thinking about society today, technology has made our world both smaller and more interconnected, presenting opportunities and challenges personally, socially and professionally. What is an appropriate balance being online or off the radar and how does this influence...

4 Ways to Identify Your Ideal Client

BRAND POSITIONING & MESSAGING, BUSINESS COACHING & IMPLEMENTATION

If there’s one part of strategy that new and sometimes even established business owners miss, it’s this: failing to develop a clear and specific understanding of your target market and ideal client. Too often, we think what we do “helps everyone”. While it...