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Building a Sustainable Business for Leveraged Living
If you want to build a sustainable business, you need to ensure you get your work and life in balance. Leverage hold the key to success in this regard, so you can run your business not have it running you! In this article, adapted from the preface of my book I set out...
10 Steps to Successful Brand Positioning for Consultants
Successful brand positioning for consultants is all about your credibility as an expert and sharing something of yourself too. In the digital marketplace, both are the key to a growing business. Businesses stay afloat when they gain years of experience and...
3 Strategies to Increase Consulting Income Without Taking on More Clients – Part 1 The ‘More for Fewer’ Hard Line Strategy
How to increase your consulting income without taking on more clients can seem an impossible equation to solve. Yet, this is at the heart of what creates leveraged consulting, enabling you to work smarter not harder, to earn more, work less and still see revenue...
How You Can Get The Leveraged Business Podcast Listener Bonus
As we approach the end of our first year of the Leveraged Business Podcast, I’d like to take a few minutes this week to talk about ways you as a podcast listener or article reader, and hopefully a subscriber, can help the show succeed going forward. If you’ve heard of...
Reinventing Your Professional Identity in a Competitive Marketplace
As a consultant, coach or other service provider selling your expertise directly to the marketplace, your professional identity is core to your success in business and reinventing yourself can be tricky. Marketing a high-end programme or service is closely linked to...