How to De-Risk Your High Stakes Strategy – Interview with Go To Market Impact founder Susan Schramm

BUSINESS GROWTH & SCALING, BUSINESS STRATEGY & PLANNING

With an impressive background in leading go-to-market initiatives for Fortune 500 companies, my guest for today’s Rising Resilient series is Susan Schramm, founder of Go to Market Impact, and a seasoned business consultant specialising in high-stakes strategy...

Embracing Flexibility, Adaptability, and Spirituality in Entrepreneurship with Leah Grant

BUSINESS STRATEGY & PLANNING, ENTREPRENEURIAL MINDSET & RESILIENCE

I’m delighted to share with you a very transformative episode of our Rising Resilient series featuring women entrepreneurs I have the privilege to know and work with as business strategist, coach and friend.  Join us today as we delve into the heart of resilience in...

Leveraging ChatGPT for Business Growth – Opportunities and Limitations with AI Tools

BUSINESS KEYSTONES, BUSINESS STRATEGY & PLANNING

The use of AI and leveraging ChatGPT for business is revolutionising the way even small businesses can grow and scale. No longer a secret sauce, it’s becoming a key ingredient for increasing efficiency, productivity and creativity – but what’s the truth about...

Content Planning to Increase SEO, Drive Organic Traffic & Generate Targeted Leads

BUSINESS STRATEGY & PLANNING, MARKETING TACTICS, SALES & SELLING PROCESS

To generate targeted leads, your best content planning practices build on your customer centric content marketing strategy to decide what types of content to create, and how, where & when it should be published or posted. Today we’ll cover how to get this done in...

Creating a Customer Centric Content Marketing Strategy that Drives Sales

BUSINESS GROWTH & SCALING, BUSINESS STRATEGY & PLANNING, MARKETING TACTICS

The focus for today is about being strategic about content marketing, so you’re creating customer centric content that drives engagement, lead generation and sales for your business, not just churning out content in the hope it gets attention. In this article, we are...

4 Product Launch Strategies You Can Create and Implement Fast

BUSINESS STRATEGY & PLANNING, SALES & SELLING PROCESS

Product launch strategies can feel quite daunting if you haven’t done a structured campaign before. You might have a great idea, but bringing it to life and getting it in front of the right audience can be a complex process. In this article, I’ll be walking you...

Selling to C-Suite Executives: A 10-Step Strategic Approach

BUSINESS STRATEGY & PLANNING, SALES & SELLING PROCESS

As a business leader or sales professional, connecting into organisations and selling to C-suite executives can be a challenging task. It requires a strategic approach that goes beyond just pitching products and services. The C-Suite is a group of high-level...