Sustainable Ways to Create Leverage for Business Growth & Scalability
The primary goal when you create leverage for business growth and scalability, is sustainability, both in terms of dependable revenue growth and ROI. In this article, we’ll explore a framework for next level business growth and go through some of the practical things...
Referral Marketing for Warm Lead Generation
Do you routinely record or check back on how clients are referred to you? And if so, are you using that information to guide your marketing interventions? With a shift in digital marketing, it’s so much easier to leverage customer relationship systems and...
Why Positioning and Pipeline Development are Critical First Steps for Successful B2B Selling
How do you position yourself to become one of the “fortunate” professionals who consistently get corporate clients and build lucrative businesses through B2B selling? Over three parts, I’m sharing how to find, engage and win contracts selling into...
Effective CEO Succession Planning for Small Business Owners
Questions I hear about effective CEO succession planning for small business owners are in the main about what it is, why you should be thinking of it ahead of time, and what are the benefits. This article walks you through some of the key considerations. PREFER...
Building a Sustainable Business for Leveraged Living
If you want to build a sustainable business, you need to ensure you get your work and life in balance. Leverage hold the key to success in this regard, so you can run your business not have it running you! In this article, adapted from the preface of my book I set out...
