4 Product Launch Strategies You Can Create and Implement Fast

BUSINESS STRATEGY & PLANNING, SALES & SELLING PROCESS

Product launch strategies can feel quite daunting if you haven’t done a structured campaign before. You might have a great idea, but bringing it to life and getting it in front of the right audience can be a complex process. In this article, I’ll be walking you...

Selling to C-Suite Executives: A 10-Step Strategic Approach

BUSINESS STRATEGY & PLANNING, SALES & SELLING PROCESS

As a business leader or sales professional, connecting into organisations and selling to C-suite executives can be a challenging task. It requires a strategic approach that goes beyond just pitching products and services. The C-Suite is a group of high-level...

B2B Sales Presentations – How to Pitch, Follow Up and Persist to Get Corporate Client Contracts

ENTREPRENEURIAL MINDSET & RESILIENCE, SALES & SELLING PROCESS

Continuing our three-part series and our journey navigating the B2B sales process. We’re now in the home straight – with the third and final part in our mini-series on how to get corporate clients consistently, and in this article I’m focusing on B2B sales...

How to Win Corporate Clients With Consultative Prospecting and Compelling Proposals

BRAND POSITIONING & MESSAGING, BUSINESS KEYSTONES, SALES & SELLING PROCESS

Hello, and welcome back – we’re continuing our three-part mini-series on 6 steps to B2B sales, how to find, engage and get corporate clients consistently.PREFER TO LISTEN? Why consultants, coaches, trainers and other expert service providers find it hard to win...

Why Positioning and Pipeline Development are Critical First Steps for Successful B2B Selling

BUSINESS KEYSTONES, BUSINESS STRATEGY & PLANNING, ENTREPRENEURIAL MINDSET & RESILIENCE, SALES & SELLING PROCESS

How do you position yourself to become one of the “fortunate” professionals who consistently get corporate clients and build lucrative businesses through B2B selling? Over three parts, I’m sharing how to find, engage and win contracts selling into...

Successfully Marketing Online Courses to Earn What You’re Worth

BRAND POSITIONING & MESSAGING, MARKETING TACTICS, SALES & SELLING PROCESS

If you’re wondering how to marketing online courses, here’s my take. Because no matter what business you’re in, we’re all in the business of marketing. Once you’ve landed on a great core concept, designed and created a great course, the next big step to...

How to Design A Profitable Online Course that Delivers Real Value

BUSINESS COACHING & IMPLEMENTATION, BUSINESS KEYSTONES, SALES & SELLING PROCESS

To build a profitable online course around a core concept, you want to make sure it’s performance boosting and people get the results that you promise. They go about course design all wrong, because there’s a huge distinction between information, knowledge and...